Tag Archives: Follow Company button

LinkedIn announced yesterday that they were launching a ‘Follow Company’ button – essentially a graphic button that organisations could place, for example, on their own websites to encourage people to ‘follow’ their company on LinkedIn. Just to clarify, following a company in LinkedIn’s terms simply means that you receive news automatically from the company either via email or as an update on your LinkedIn homepage, according to your preferences.

You’ve been able to follow companies from the LinkedIn site for a couple of years now, but this is the logical extension to that by facilitating it away from just the Company pages on LinkedIn. It also ties nicely in with the other feature that LinkedIn added to the Company pages at the end of last year which allows organisations to post updates and hence opens up the opportunity for them to start to use their Company Page more proactively as a company mouthpiece and marketing tool. (more…)