Category Archives: B2B Advice for LinkedIn

Tagging your Connections on LinkedIn

Sorting ConnectionsYour connections are key to everything that you do on LinkedIn – they really are the start point for all of your activity, either directly or as advocates for what you do. They form the core of your network and your 2nd level, 3rd level connections etc. all radiate out from them, so without them, you have no network! Fairly key, I think you’d agree!

One of our first steps therefore needs to be that we ensure that we connect up with our ‘real world’ network on LinkedIn, to gather the people that we have worked with, customers, suppliers and partners around you – this in turn will hopefully allow us to then work with them and tap into opportunities that will be jointly beneficial. These are after all the people who are best placed to recommend you, your expertise and the services or products that you offer or represent.

To help this ongoing process to happen most effectively, it’s important to be able to divide our connections up and be able to sort, categorise and filter them – that way, if you are looking to reach out and communicate to particular groups of people you will be able to do so as effectively as possible. Working with LinkedIn’s system to achieve this and then using that categorisation in a way which will benefit both you and them is consequently going to be very important. (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, LinkedIn Tips, LinkedIn Training, Using LinkedIn
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Advertising on LinkedIn: Sponsored Inmail

sponsored-inmail-linkedinAdvertising on LinkedIn is one of the three streams of revenue that LinkedIn currently breaks out when it comes to its income streams and is currently, you might say, the one that is under-performing in comparison to the Talent Solutions and Premium accounts which make up the other revenue generators.

On the flipside, for us “the advertisers”, if used correctly there are some great opportunities to reach the target audiences we are interested in speaking to in a way that will present us positively and initiate that ongoing conversation and engagement we are looking for.

The initial advertising options that LinkedIn offered (and indeed still does offer) were in the form of small ads that still proliferate throughout the site with smaller businesses and corporates alike taking the opportunity to push adverts and offers directly onto the viewed pages of their target audience through the excellent targeting options that the advertising systems allow.

This was followed by Sponsored Updates and then the latest individual offering Sponsored Inmails – these were launched first of all last year and then relaunched last month with additional elements such as the promise of 100% delivery (more…)

Article Categories: Advertising on LinkedIn, B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Marketing
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Updates on LinkedIn – 10 ways to make them more effective

Linkedin-updatesAs either an information broadcast method, a content marketing tool or an easy method of engagement, the Updates on LinkedIn remain an often used yet rarely optimised opportunity on the site.

The Updates box site prominently at the top of your homepage on LinkedIn. However, it isn’t the easy “solve all” tool that some consider it to be – simply sending something out to appear on your connections’ homepage is not going to immediately generate hundreds of hits. Rather it is a gradual process requiring patience – a drip feed approach which increases visibility, generates page views and likes, delivers key information to connections and keeps you ‘front of mind’. If done correctly.
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Article Categories: B2B Advice for LinkedIn, Businesses using LinkedIn, Content Marketing, LinkedIn Marketing
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LinkedIn is so not Facebook for Professionals

handshakeI talk to a lot of people about LinkedIn – it’s what I do – and coming hot on the heels of LinkedIn being one big recruitment fest, the next most frequent comparison I hear is that LinkedIn is “Facebook for Professionals”. While that description might tap into the interactive aspect of the site, it’s still wide of the mark to my mind and not how I recommend that we think of it.

The issue for me is that people behave differently when they get behind a keyboard … particularly on Social Media. They’ll say things they would never dream of saying face to face. I can think of a few high profile tweeters who have fallen foul of the “Type & Hit Send” mentality and then regretted it.

Equally, the random sharing of information such as your breakfast habits or the fact that you are currently seated in Starbucks and “the Mango Mocha Choca is to die for” is something that should remain the reserve of the Twitter and Facebooks of this world and not something that I’d recommend subjecting new professional acquaintances or business contacts to on LinkedIn. (more…)

Article Categories: B2B Advice for LinkedIn, LinkedIn Advice, LinkedIn Strategy, Using LinkedIn
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Search on LinkedIn: LinkedIn giveth and taketh away

LinkedIn Commercial UseLinkedIn seems to be all about starting the New Year with a bit of a bang this year with a couple of announcements and some new policies being implemented. The latest relates to Searching on LinkedIn – so, as they say, do you want the good news or the bad news first?

Let’s start with the good news!

Since August 2012, any members on the free or basic accounts have been unable to see the full name or profile of anyone outside of their 1st and 2nd level connections in their search results. Specifically, instead of seeing the full name of a 3rd level connection, they would just see the first letter of their surname and anyone further removed from them (“Out of Network”) would appear simply as “LinkedIn Member”.

The announced change indicates (more…)

Article Categories: B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Advice, LinkedIn News, LinkedIn Site Changes, Using LinkedIn
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The one key element to success on LinkedIn

You are the difference on LinkedInI feel a bit of a rant coming on today … I often see posts where people confidently announce that they are revealing the secrets to success on LinkedIn. That you should do ‘this’ or ‘that’ to achieve success, untold wealth and probably one hundred and other miscellaneous benefits … and usually all this is available at $37 reduced (for a limited period, of course) from the normal $497.

Did that come across as slightly cynical of some of my “online marketing” brethren and their offers? My apologies if so …

However, there is one key to success on LinkedIn and one only – though I grant you that it is one that brings all of the other elements together. It is nevertheless one that is sadly overlooked.

The answer of course is (more…)

Article Categories: B2B Advice for LinkedIn, LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips
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