Category Archives: LinkedIn Strategy

10 focus areas on your LinkedIn profile

LinkedIn Profiles - 10 focus pointsThe old adage states that “All roads lead to Rome” and, for me, on most social networking sites the same is true when it comes to your profile page – no matter where you come across someone, you will automatically gravitate back to their profile page soon afterwards to find out more about them. This makes your profile page an essential element to get right and one that is worth spending the time on to make sure it works for you and not against you.

This is particularly true on LinkedIn where you now have an increasing number of ways to communicate what you do, allowing you to both state and demonstrate your experience and your knowledge. However, it isn’t a CV (Resume) so don’t just take your “normal” CV and copy (more…)

Article Categories: LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips, Optimise your Profile
Article Tags: , , ,

Using LinkedIn: 5 steps to success

Using LinkedIn: 5 steps to successThere is an ever increasing body of evidence showing that LinkedIn is the place to be within the social media world if you are looking to gain serious traction in the online business networking world. It is also generally considered to be a great social media antidote to the (all too often) chaotic worlds of Facebook and Twitter.

However, it’s important to realise that using LinkedIn can still very time intensive like most social media tools, even if we make the most of integrating our other online tools and sharing information we create elsewhere (as well as on LinkedIn itself). It’s unfortunately true that the business world is littered with people who have tried to take on too much and suffered the consequences – the internet world, because of it very nature, offers us a range of tools and the ability to follow in those footsteps unless we go in with clear business objectives in mind!

Therefore, to gain all of the benefits that LinkedIn can offer without suffering the potential downsides, it’s important to (more…)

Article Categories: LinkedIn Advice, LinkedIn Strategy, LinkedIn Training, Social Media
Article Tags: , ,