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Come and connect!
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Public Course Schedule
- LinkedIn for Business (London)
- LinkedIn for Recruitment Agencies (London)
- LinkedIn for Business (Manchester)
- LinkedIn for Recruitment Agencies (Manchester)
- LinkedIn for Business (Reading)
- LinkedIn for Recruitment Agencies (Reading)
Prefer custom in-house training
for your team?
Click here for detailsRecent In-House Training
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LinkedIn Introduction TrainingLondon (Business Group)
- LinkedIn for Recruitment AgenciesEdinburgh (Recruiter)
- LinkedIn for Sales & Marketing TeamsSheffield (Technology Finance)
- LinkedIn for RecruitersLondon (Recruitment Agency)
- Specialised Introduction to LinkedInNational Law Firm
For costs and availability,
call on 01784 479361 or
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Training Feedback
Great event, thank you! Very useful tips came out of the presentation – so much more to do than just join LinkedIn! I am looking forward to implementing all the ideas.
— Celia Champion-
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- Optimise your Profile
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Category Archives: Optimise your Profile
LinkedIn Profiles: remember you have two. Use them!
We all know about our main LinkedIn profile – after all it’s the cornerstone of our activity on the site. It is our key resource and the place which defines us on the site – I guess if all roads lead to Rome, then on LinkedIn, all roads lead to your profile! It’s certainly the next logical place to go after someone “bumps into” you on the site either having read one of your updates, something that you’ve written about in a Group or in the Answers section, or having received a invitation to connect etc.
Remember your other LinkedIn profile
However, all this information is only available to people who are logged into the site and particularly those within your sphere of connections. There is, however, a second profile, your “Public Profile” which is one of the sections which is accessible from outside of the site and so is indexable by Google and visible to users of the internet at large. It’s therefore equally important to get that right too in terms of the information that you put out through it.
The layout and format is slightly different (more…)
| Article Categories: | LinkedIn Advice, LinkedIn Tips, Optimise your Profile |
| Article Tags: | Linkedin Profile, Linkedin profile advice, LinkedIn Public Profile |
Make the most of your Linkedin Recommendations
Whenever I run a LinkedIn Training session, no matter whether it is an Introduction to LinkedIn, or something more advanced for Sales and Marketing teams or Recruiters, we always, always, look at the Recommendations feature in LinkedIn (you might call it “testimonials”) as a great way to demonstrate a big “thumbs up” and indication of trust for you and and what you do.
It is of course also a great differentiator – a key element when we are looking to increase our sales and marketing reach. I can assure you that if you have two suppliers or partners or candidates in front of you with seemingly similar qualifications and experience, then the Recommendations of others will be a key deciding factor!
Anyway, I was recently asked if there was a way to direct people directly to the Recommendations section on someone’s LinkedIn profile. What they wanted (more…)
| Article Categories: | LinkedIn Advice, LinkedIn Tips, Optimise your Profile |
| Article Tags: | Linkedin profile advice, LinkedIn Profile Optimisation, LinkedIn Profile Recommendation, LinkedIn Recommendations |
LinkedIn Profile – Professional Headlines which work for you
This is part of a series of posts looking at the key elements of the LinkedIn profile and ways in which you can optimise them to serve you best in your use of LinkedIn.
I will be looking to go through each of the areas that were outlined in the earlier post 10 focus areas on your LinkedIn profile and explaining in greater depth the ways that you might like to look at developing your own. If you do fancy additional help then there is also the LinkedIn Profile Makeover which will provide you with specific advice and information tailored to your own requirements.
The Professional Headline
On the profile page, the professional headline appears just below your name and so, as you can see below, occupies a very prominent and strong position – essentially, it’s always (more…)
| Article Categories: | LinkedIn Tips, Optimise your Profile |
| Article Tags: | LinkedIn Professional headline, Linkedin Profile, Linkedin profile advice, Profile Advice |
10 focus areas on your LinkedIn profile
The old adage states that “All roads lead to Rome” and, for me, on most social networking sites the same is true when it comes to your profile page – no matter where you come across someone, you will automatically gravitate back to their profile page soon afterwards to find out more about them. This makes your profile page an essential element to get right and one that is worth spending the time on to make sure it works for you and not against you.
This is particularly true on LinkedIn where you now have an increasing number of ways to communicate what you do, allowing you to both state and demonstrate your experience and your knowledge. However, it isn’t a CV (Resume) so don’t just take your “normal” CV and copy (more…)
| Article Categories: | LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips, Optimise your Profile |
| Article Tags: | LinkedIn Professional headline, Linkedin Profile, Linkedin profile advice, LinkedIn Tips |