Endorsements have been a little polemic – as well as problematic – since their introduction by LinkedIn over 18 months ago as a way for people to quickly leave a recommendation or praise others for skills and expertise that they possess.
There have been a huge range and split in terms of opinions as to their validity and use – I have published my own thoughts on them in a previous article. One of the negative aspects has been that LinkedIn continually pushes connections visiting your profile to endorse you for certain skills, some of which may not even be present on your profile. They also encourage others to endorse via email which can also prove annoying and even embarrassing to some.
So, as a way to moderate this and give all of us additional control over this section of our Personal Profile page – our key tool on LinkedIn – LinkedIn has introduced an additional control which offers (more…)
When we talk about getting our profile up on LinkedIn, most of the time we’re thinking about our Personal Profile. And rightly so, it is the central element of our activity on LinkedIn. However, there are two other “profiles” that we have control over as well – or maybe one and a half would be closer. Our company’s profile (better known as the Company Pages) and our Public Profile.
Our Personal Profile is where we add our details, experience, summary and all of the information that’s relevant about us; the Company Pages, on the other hand, is where we can represent our company and its products or services; finally, our Public Profile … the “half” … is one that is automatically created from our Personal Profile and then appears out on the Web.
At first sight, this Public Profile may seem unimportant in comparison, but do bear in mind that while your main profile can be viewed by the 259+ million members of LinkedIn, your Public Profile is (more…)
With the new personal profiles on LinkedIn, graphics and visibility are becoming more and more the order of the day.
One aspect of this is the company logo which now appears next to the company name of where you have worked within the Experience section, highlighting the company and its branding. All well and good if it’s where you work now, I’m sure you’ll agree. However, what about for the places you used to work? (more…)
[Update: The linking of blogs became impossible when LinkedIn updated and abandoned the use of applications in 2011/12 – you can still share items from your own blog in terms of Content Marketing but you can no longer link the actual blog to your profile.]
I don’t know about you, but I like to get as much benefit as possible from the work that I put into something.
My blogs are a great example of that. I’ve been running a blog for over 5 years now and also have set blogs up for, I guess, over 200 companies and individuals in that time. I still help organisations understand how blogs integrate into their marketing, PR or business development plans and, done right, they’re a fabulous business tool – a combination of push marketing, with relationship building and search engine marketing all in one nice little bundle. A key component in the social media as well as the internet marketing mix.
Use your Blog on your LinkedIn Profile
One place where all the information from your blog is going to be particularly valuable is over on your LinkedIn profile. It’s the perfect place to (more…)
The location field on LinkedIn has been a bit of a bug bear for some people – in the UK, as elsewhere, it doesn’t necessarily display where you actually live or work. In fact, your displayed location has always been dictated by the postcode instead (or Zip Code, should you prefer).
This can mean, particularly outside of the main cities, that you might actually work in one location but your profile will steadfastly display somewhere totally different, simply because your town falls into a different postal area.
Let’s take an example … The Queen. One of those people that I would like to be able to do a LinkedIn Profile Makeover for – well, it would be fun wouldn’t it? Maybe I should have offered that as a Royal Wedding gift! But, I digress.
Anyway, as it used to stand, if the Queen used her Windsor Castle address on LinkedIn, then (more…)