Category Archives: LinkedIn Advice

LinkedIn Tip: Get changed in private

Making changes to your profile is key to developing a strong presence on LinkedIn – adding elements and tweaking are useful not just because you are honing the information that you present to people, but also because it makes you more visible to your network.

Automatically, every time you add something to your profile or make a change, then your 1st level contacts are informed via a status update – in general, this is good as it demonstrates to your network that you are active at the same time keeps you ‘front of mind’, even if only in a small way.

However, there may well be times when you’ll want to have a real overhaul of your profile or you want to make certain changes that you would prefer to be made “under the radar” (more…)

Article Categories: LinkedIn Advice, LinkedIn Tips, Q & A on LinkedIn, Using LinkedIn
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LinkedIn MasterClass Series at Social Media Week London

Well, Social Media Week is fast approaching again!

For those of you who might be thinking that time has flow and it doesn’t seem a year since the last one … well, you’re right. The annual event has now been brought in line around the world and so will be taking place here, as elsewhere, between 24th and 28th September after its February appearance earlier in the year.

As ever, there will be loads of events around London (as well as 13 other cities around the world) and, having missed out a little in previous events, I have decided to participate as well on this occasion. I have therefore decided to run a series of LinkedIn Masterclass sessions to run throughout the week.

The LinkedIn Masterclass Series is a set of five 90 minute sessions (more…)

Article Categories: Businesses using LinkedIn, LinkedIn Advice, LinkedIn Tips, LinkedIn Training, Social media Week
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Want to make an impression on LinkedIn? Just say “Hi!”

Short and sweet today and, at the same time, one of the most powerful things you can do on LinkedIn.

You receive an invitation to connect and press the “Accept” button. Another contact made.

Should you leave it at that? I say no. At that moment, perhaps more than any other, you have the perfect opportunity to develop that potential relationship easily and immediately by writing back and getting the conversation going … right there and then.

Think about it for a second and imagine you were doing this face to face. Someone has decided to approach you {sends an invite} and extends a hand with a cheery smile and a brief introduction {personalised message}. You shake it warmly in return {accept invitation} and then … (more…)

Article Categories: B2B Advice for LinkedIn, LinkedIn Advice, LinkedIn Tips, Networking supercharged
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Boxing clever on LinkedIn with box.net

There are lots of great applications on LinkedIn that we can use to spice up our Personal profile – either to share content we have created elsewhere, to get key information in front of people in various relevant places, or simply to use in a way which helps to develop the goals that we have for our use of LinkedIn.

For me, one of the key ones that I always outline in the LinkedIn courses I run is Box.net. This ranks alongside content from the blog applications and Slideshare.net as a primary route to get your content in front of people in a format which is different to the ‘plain’ text which permeates the rest of your profile … no matter how interesting you have managed to make it! 🙂

The fact that you can offer (more…)

Article Categories: B2B Advice for LinkedIn, LinkedIn Advice, LinkedIn Applications, LinkedIn Tips
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LinkedIn Tip: Planning makes perfect

LinkedIn Tips and AdviceHaving hesitated for a while about adding a LinkedIn tip which has the word “Planning” in the title – it does seem to scare people – I’ve decided to finally take the plunge, although I haven’t quite plucked up the courage to add one with “Strategy” in just yet. 🙂

However, planning is hugely important because, like all of the social media channels, LinkedIn is essentially a tool for you to use in the way that best suits your needs. I am constantly reminded of this when I see people advise newly joined members of LinkedIn to first of all get their profile up to date. Hugely important I agree … but a close second after first deciding why you want to be on LinkedIn and what you want to get from the time you’ll be spending on it.

It’s therefore key to work out from the start what (more…)

Article Categories: LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips, Using LinkedIn
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LinkedIn Tip: Get your blog connected

LinkedIn Tips and Advice: LinkedIn Public ProfileI don’t know about you, but I like to get as much benefit as possible from the work that I put into something.

My blogs are a great example of that. I’ve been running a blog for over 5 years now and also have set blogs up for, I guess, over 100 companies and individuals. Done right, they’re a fabulous business tool – a combination of push marketing, with relationship building and search engine marketing all in one nice little bundle. A key component in the social media as well as the internet marketing mix.

One place where all the information from your blog is going to be particularly valuable is over on your LinkedIn profile. It’s the perfect place to display things you’ve written that demonstrate your experience and expertise or show off the services / products you provide. A perfect (more…)

Article Categories: LinkedIn Advice, LinkedIn Applications, LinkedIn Tips
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