Category Archives: Advanced LinkedIn

Do you want Followers or Connections on LinkedIn?

October 10, 2018 by ,

There was an interesting addition to the site functionality that LinkedIn has just announced and which I spotted a couple of weeks ago in the Settings area. It’s all about the difference between “connecting” with and “following” someone – you see, you can do both (which is the norm) or either (‘follow but not connect’ or ‘connect but not follow’) or neither of course.

Confused? Well, let me help. (more…)

Article Categories: Advanced LinkedIn, LinkedIn Advice, LinkedIn Updates, Using LinkedIn
Article Tags: , ,

New LinkedIn Profile changes – how to benefit from them!

April 5, 2018 by ,

There are some layout changes to the Personal Profile page which are being rolled out at the moment on LinkedIn – this is following a similar phase to other roll outs with a beta phase coming first and then extended across the network.

You may not yet have it but forewarned is forearmed so here are the changes I’ve noticed and some recommendations for 4 key elements where the emphasis has shifted.

[I’ve also highlighted some Points To Note (PTN) that I feel warrant a special mention – forgive me the use of yet another acronym but NB didn’t really seem to cut it anymore.]

What’s changing?

Well, for those of us who are yet to receive the new format, here are the two side by side: (more…)

Article Categories: Advanced LinkedIn, LinkedIn Site Changes, LinkedIn Tips, LinkedIn Updates, New LinkedIn Profile, Optimise your Profile, Using LinkedIn
Article Tags: , , , ,

Keeping secure on LinkedIn in 2018

January 5, 2018 by ,

LinkedIn Security & SafetyWith more and more activity happening online, in all of our interactions we have dual issues of both getting seen (and heard) while at the same time also staying safe – luckily there are some security aspects built into the LinkedIn system which may help.

I’m not talking about getting your homepage spam free – that’s a topic I’ve talked about elsewhere – but rather ensuring your access and activity on LinkedIn is as secure as possible. After all, it’s your own personal information, professional information and connections that are all built up in this site.

So, I’m going to encourage you to have a look at 6 areas that I’ve outlined below which will keep you – and your information – that little bit more secure on LinkedIn going forward.

1. Which services have access to your LinkedIn account

In a world where automation and streamlining seem to be pushing us to try to link everything together, we have no doubt allowed certain services to have access to our LinkedIn account to aid that process, Twitter being a prime example. (more…)

Article Categories: Advanced LinkedIn, LinkedIn Tips, LinkedIn Training, Security on LinkedIn, Using LinkedIn
Article Tags: , , , ,

12 Hacks you’ll love on LinkedIn

July 24, 2017 by ,


Okay, you’ve already sussed me out, I don’t really know what a hack is … it always used to be something negative when I was growing up but now it just seems to be used in place of “ways to do things”.

So, anyway, here are 12 great hacks that you might find of value on LinkedIn, that’s to say some “really useful things you can do and find on LinkedIn that you may not have previously known about”.

Okay … “LinkedIn hacks” is shorter, I’ll grant you that.

Now, these aren’t going to make or break whether LinkedIn is a success for you – having an unfocused profile, blindly connecting, not engaging and pitching when you should be listening will all make a much better job of that – but perhaps they may add a little to your experience on the site and open up some of the options you have available to you.

1. Connect Date

The date when you first connected with someone on LinkedIn can be remarkably useful, particularly as you start (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, Content Marketing, LinkedIn Search, LinkedIn Site Changes, LinkedIn Tips
Article Tags: , , ,

The Marmite nature of LinkedIn Notifications

June 15, 2017 by ,

Well, as the phrase goes, you either love them or hate them but one thing that you’ll find it difficult to do is simply miss notifications on LinkedIn … and that’s probably a good thing, given what they are trying to achieve. 🙂

As with so many things on LinkedIn, the issue arises because people want to use the site in different ways and so something which one person finds of value, another might consider to be a waste of time or better suited to a site like Facebook. And so it is with LinkedIn Notifications. So the challenge we face is how to get the best out of them and to avoid the annoyance that people feel that they are in some way irrelevant and intrusive.

Luckily, and again like so much on LinkedIn, you can customise this section allowing you to see the ones that you are interested in and hide those that for you are simply irrelevant noise.

So what are Notifications?

Notifications do very much what they say on the tin – they simply notify you when something which is deemed of interest or importance to you happens. You’ll find them in the main menu and they appear for a number of very different reasons.

Some of the main ones are when (more…)

Article Categories: Advanced LinkedIn, LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips
Article Tags: , , ,

Don’t connect on LinkedIn!

May 30, 2017 by ,

If you are not going to connect properly on LinkedIn then in many respects, it’s better not to do so at all – okay, that’s all a might harsh really, but as I mentioned in my post entitled Personalise your LinkedIn Invite, I really would encourage you to always, always write a message to the person you are contacting rather than just send out the generic “I’d like to add you to my professional network on LinkedIn”.

Think about it – someone walks up to you at a networking event or a Conference. They don’t say a word … they just look you squarely in the eye and force their business card into your hand … then they walk off again. How would you react? Cherish that business card and resolve to call the person at the first opportunity … or bin it?

Surely that’s just the same thing isn’t it?

I do understand why some people are doing it though … because there are so many places on LinkedIn where we are essentially being ushered into sending the generic invite because of an inviting and highly visible “CONNECT” button tempting us in.

So where does this happen so I can avoid it?

Well, I’m glad you asked – this happens in the following places: (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, Business Development on LinkedIn
Article Tags: