Category Archives: LinkedIn Tips

LinkedIn Tip: Planning makes perfect

LinkedIn Tips and AdviceHaving hesitated for a while about adding a LinkedIn tip which has the word “Planning” in the title – it does seem to scare people – I’ve decided to finally take the plunge, although I haven’t quite plucked up the courage to add one with “Strategy” in just yet. 🙂

However, planning is hugely important because, like all of the social media channels, LinkedIn is essentially a tool for you to use in the way that best suits your needs. I am constantly reminded of this when I see people advise newly joined members of LinkedIn to first of all get their profile up to date. Hugely important I agree … but a close second after first deciding why you want to be on LinkedIn and what you want to get from the time you’ll be spending on it.

It’s therefore key to work out from the start what (more…)

Article Categories: LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips, Using LinkedIn
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LinkedIn Tip: Get your blog connected

LinkedIn Tips and Advice: LinkedIn Public ProfileI don’t know about you, but I like to get as much benefit as possible from the work that I put into something.

My blogs are a great example of that. I’ve been running a blog for over 5 years now and also have set blogs up for, I guess, over 100 companies and individuals. Done right, they’re a fabulous business tool – a combination of push marketing, with relationship building and search engine marketing all in one nice little bundle. A key component in the social media as well as the internet marketing mix.

One place where all the information from your blog is going to be particularly valuable is over on your LinkedIn profile. It’s the perfect place to display things you’ve written that demonstrate your experience and expertise or show off the services / products you provide. A perfect (more…)

Article Categories: LinkedIn Advice, LinkedIn Applications, LinkedIn Tips
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Get Tagging on LinkedIn

LinkedIn Tagging OptionsTagging is something that I wish I’d done right from the start on LinkedIn but, to be totally honest, I simply didn’t know that I could. It was only much later that I realised just how useful it could be and so decided to go back through all of the people I’d connected with and add relevant tags, which certainly took a while!
So, I thought that I’d help you avoid my own mistake and save you some time in the process!

Just to be clear, tags on LinkedIn are simply keywords you can “attach” to your 1st level connections (ie. the people you are directly connected with) which essentially allow you to put them into categories, a bit like creating different folders to keep their records in. LinkedIn actually starts the process for you – when you invite people to connect as ‘colleague’, ‘friend’ or as ‘groups’ then, when they accept, they automatically get tagged as such.

However, the real benefit is that you can (more…)

Article Categories: B2B Advice for LinkedIn, LinkedIn Advice, LinkedIn for Recruitment Agencies, LinkedIn Tips
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LinkedIn Tip: Get your Current Roles in Order

LinkedIn current roles - how to reorder themMost of us wear more than one hat in business and on LinkedIn, we reflect this by having a number of “Current” roles on our profile. This might also include membership of business organisations, networking groups, non exec positions etc. or we may simply be using it as part of our LinkedIn Profile optimisation and hence splitting out the roles we have to help push us towards the top of the search results in LinkedIn.

Whatever our reasons, we almost certainly have one which we particularly want to be known for and which should appear at the top and then a preferred order for the others to appear. Previously on LinkedIn, we could only change that order by ‘playing’ with the start dates, as the roles were ordered purely on the basis of the start date for each role.

That is no longer the case.
(more…)

Article Categories: LinkedIn Advice, LinkedIn Site Changes, LinkedIn Strategy, LinkedIn Tips
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LinkedIn Events – really useful (even with no event to promote)

LinkedIn Events*** UPDATE: Unfortunately the Events section was removed by LinkedIn at the end of 2012 and is no longer available ***

The events section in LinkedIn is a great place to promote events – I’m guessing that might not come as too big a surprise to you? However, just in case you weren’t even aware of its existence (shame on you – or should that be shame on LinkedIn?) then you will find it hidden away under the ‘More’ button on their main menu.

Hopefully that may well change but, in any case, it doesn’t take away from all the benefits it offers. And what are they, Mark, I hear you ask?

[Update: December 2012 – I’m afraid that as of November 2012, LinkedIn has decided to drop this very useful feature. While we are trying to get in re-instated through weight of requests, only time will tell.]

Well, the bits that I personally find most useful are:
(more…)

Article Categories: B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Advice, LinkedIn Tips
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Remember to say “Hello!”

Say hello on LinkedInShort and sweet today and, at the same time, one of the most powerful things you can do on LinkedIn.

You receive an invitation to connect and press the “Accept” button. Another connection made. But should you leave it at that? I say no. At that moment, perhaps more than any other, you have the perfect opportunity to develop that potential relationship easily and immediately by writing back and getting the conversation going right there and then.

Let’s face it – if you were at a face to face networking event and you’ve just gone through the “preliminaries” of introducing yourselves, would you just leave it at that? It would seem unusual to do so … maybe counterproductive even, almost giving off the message that well I now know the minimum about you and that’s all I want. (more…)

Article Categories: LinkedIn Advice, LinkedIn Tips, Networking supercharged
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