Category Archives: LinkedIn Strategy

Housekeeping essentials on LinkedIn – Planning & Usage

December 30, 2015 by ,

LinkedIn Housekeeping 2015As ever, there are lots of posts appearing about things to do at the start of the New Year and I guess to an extent that this could be labelled in a similar manner, however …

While these are certainly things that you should be doing during as a start of the year re-appraisal, they are also ones that would be valuable as an ongoing checking – not daily or weekly necessarily but certainly when the requirement arises.

I have divided these into two sections and created two posts around them – this is the first and examines some key planning and usage elements that I believe to be fundamental to how we successfully work on LinkedIn and the second, some practical and functional elements which I would encourage you build into an back up process going forward. (more…)

Article Categories: LinkedIn Advice, LinkedIn Publisher, LinkedIn Strategy, LinkedIn Tips, Using LinkedIn
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I’m speaking at the LinkedIn Success Summit

December 1, 2015 by ,

banner2November was another really busy month (which is great!) primarily running in-company workshops with a particular focus on Using LinkedIn for Business Development as well as presenting at some great events – there was the Midlands Expo at the start of November and then the NorthWest Expo last week at Old Trafford, both really well attended!

December is shaping up to be similarly hectic but the main event I’ll be speaking at this time is online … at the LinkedIn Success Summit which is a virtual event running from 7th – 11th December and featuring some of the best known trainers and speakers on LinkedIn from … well …all round the world really including some of my personal favourites.

I’m pleased to say that I will also be adding to the mix. 🙂

(more…)

Article Categories: LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips, Using LinkedIn
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Why having a LinkedIn strategy is important

March 2, 2015 by ,

LinkedIn Strategy & PlanningI think that most people will agree that it’s important to have goals, both in terms of your business and indeed your personal life. Without them, it can be all too easy just to meander along without any clear direction or impetus – as the old adage goes, “if you don’t know where you’re going , any road will take you there”. [Aside: we had a slightly different turn of phrase for that where I grew up in Suffolk, but I’ll save that for another day!]

Certainly in business, planning is important if you want it to be as successful as it should be, particularly given the effort that you are putting into it. This doesn’t have to be a strategic 12 month or 3 year plan (though they do help … allegedly!), it can simply be setting a few key targets at the start of each month or year. Likewise, I feel that any marketing or business development actions that I take should also be designed with their specific goals in mind.

Does this apply to LinkedIn?

For me, planning your participation on LinkedIn falls fairly and squarely into this category. Particularly within a B2B environment, it is likely to be a key component of your online marketing strategy. It is therefore necessary to ensure (more…)

Article Categories: LinkedIn Strategy, LinkedIn Tips
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How Keyword Research helps on LinkedIn

February 16, 2015 by ,

LinkedIn Search - Keyword Research - SEOKeyword research forms the basis of every type of online marketing activity from Search Engines to pay Per click, email marketing and, of course, the elements of social networking and social search that we are interested in here. The keywords and, most commonly, keyword phrases, that result from this research will dictate to a large degree how we get found and whether we are getting found for the right products, skills and expertise or not.

How you use the keyword phrases is important but let’s take a step back for a second … even more important is finding the right ones or else all your effort using them after that point will be time wasted. You can access the Local Viking google my business management here and also Web Chimpy to know more about how to improve the SEO. You can also take up local seo training course like Local Client Takeover. If you are focusing your attention on being found for one phrase but your prospective clients are using a totally different one as they search for potential suppliers then we have a mismatch – and unfortunately you are going to be the loser in this.  To learn more about this, take a visit at https://victoriousseo.com/case-studies/.

Why bother with LinkedIn?

When we search for people to connect with on LinkedIn, we tend to do so for a variety of different reasons. Two of the main ones are that we are looking for (more…)

Article Categories: Businesses using LinkedIn, LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips, Optimise your Profile
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LinkedIn is so not Facebook for Professionals

January 29, 2015 by ,

handshakeI talk to a lot of people about LinkedIn – it’s what I do – and coming hot on the heels of LinkedIn being one big recruitment fest, the next most frequent comparison I hear is that LinkedIn is “Facebook for Professionals”. While that description might tap into the interactive aspect of the site, it’s still wide of the mark to my mind and not how I recommend that we think of it.

The issue for me is that people behave differently when they get behind a keyboard … particularly on Social Media. They’ll say things they would never dream of saying face to face. I can think of a few high profile tweeters who have fallen foul of the “Type & Hit Send” mentality and then regretted it.

Equally, the random sharing of information such as your breakfast habits or the fact that you are currently seated in Starbucks and “the Mango Mocha Choca is to die for” is something that should remain the reserve of the Twitter and Facebooks of this world and not something that I’d recommend subjecting new professional acquaintances or business contacts to on LinkedIn. (more…)

Article Categories: B2B Advice for LinkedIn, LinkedIn Advice, LinkedIn Strategy, Using LinkedIn
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The one key element to success on LinkedIn

December 7, 2013 by ,

You are the difference on LinkedInI feel a bit of a rant coming on today … I often see posts where people confidently announce that they are revealing the secrets to success on LinkedIn. That you should do ‘this’ or ‘that’ to achieve success, untold wealth and probably one hundred and other miscellaneous benefits … and usually all this is available at $37 reduced (for a limited period, of course) from the normal $497.

Did that come across as slightly cynical of some of my “online marketing” brethren and their offers? My apologies if so …

However, there is one key to success on LinkedIn and one only – though I grant you that it is one that brings all of the other elements together. It is nevertheless one that is sadly overlooked.

The answer of course is (more…)

Article Categories: B2B Advice for LinkedIn, LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips
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