We all know about our main LinkedIn profile – after all it’s the cornerstone of our activity on the site. It is our key resource and the place which defines us on the site – I guess if all roads lead to Rome, then on LinkedIn, all roads lead to your profile! It’s certainly the next logical place to go after someone “bumps into” you on the site either having read one of your updates, something that you’ve written about in a Group or in the Answers section, or having received a invitation to connect etc.
Remember your other LinkedIn profile
However, all this information is only available to people who are logged into the site and particularly those within your sphere of connections. There is, however, a second profile, your “Public Profile” which is one of the sections which is accessible from outside of the site and so is indexable by Google and visible to users of the internet at large. It’s therefore equally important to get that right too in terms of the information that you put out through it.
The layout and format is slightly different (more…)
Whenever I run a LinkedIn Training session, no matter whether it is an Introduction to LinkedIn, or something more advanced for Sales and Marketing teams or Recruiters, we always, always, look at the Recommendations feature in LinkedIn (you might call it “testimonials”) as a great way to demonstrate a big “thumbs up” and indication of trust for you and and what you do.
It is of course also a great differentiator – a key element when we are looking to increase our sales and marketing reach. I can assure you that if you have two suppliers or partners or candidates in front of you with seemingly similar qualifications and experience, then the Recommendations of others will be a key deciding factor!
Anyway, I was recently asked if there was a way to direct people directly to the Recommendations section on someone’s LinkedIn profile. What they wanted (more…)
I’ve always been a fan of making sure that my information and files are safe and sound – I guess it comes from having lost data or information in the past (having of course vowed “that would never happen to me!”). At the same time, I’m also a great fan of using the information that we have to best effect – though only within both the letter and the spirit of the law!
Anyway, although you have your connections nicely stored away within your LinkedIn system, it may also make sense to ensure you keep a backup and perhaps that they are also kept in your own Contact Management or email system, whether you use Outlook for example or something more sophisticated.
Let’s be clear, this is not because I believe that you should (more…)
The old adage states that “All roads lead to Rome” and, for me, on most social networking sites the same is true when it comes to your profile page – no matter where you come across someone, you will automatically gravitate back to their profile page soon afterwards to find out more about them. This makes your profile page an essential element to get right and one that is worth spending the time on to make sure it works for you and not against you.
This is particularly true on LinkedIn where you now have an increasing number of ways to communicate what you do, allowing you to both state and demonstrate your experience and your knowledge. However, it isn’t a CV (Resume) so don’t just take your “normal” CV and copy (more…)