Imagine the scene, if you would.
You’re at a networking event, chatting casually to some people you’ve just met and a couple of old acquaintances – generally getting to know them, relaxing into the evening while still trying to place where you met that person who said hello earlier as you first walked in.
Suddenly the door to your left is flung wide open and in rushes a rather manic looking figure clutching a big bundle of business cards. Racing around the room, this figure thrusts a business card into everyone’s hands, not saying a word and not even making eye contact. You glance down and see the card bears his name (which you don’t recognise) and an invitation to join “his network”.
Before anyone can utter a sound or offer a welcoming hand, he exits stage right (as they say) with the air of someone who considers himself to be an accomplished networker, leaving in his wake a trail of business cards and bemused onlookers. (more…)
It’s important to make best use of what we are given on LinkedIn, I think that you’ll agree. The links through to our websites and blogs form another key part of the information we provide as it helps us get people thinking about our sites and also encouraging them to click through and visit them. After all, LinkedIn is really just a place to initiate the connection with people but then you’ll want them on your own site to further the relationship.
Anyway, to help encourage them to come through to your website, you need to make sure that you don’t simply retain the simple “Company Website” display name that is the default text that LinkedIn gives us. (They currently provide a choice of 5 in all that, while descriptive I guess, are always going to be generic.)
Instead, how about being able to customise them and so display the name that you would like to have there. It will attract the eye (more…)
We all know about our main LinkedIn profile – after all it’s the cornerstone of our activity on the site. It is our key resource and the place which defines us on the site – I guess if all roads lead to Rome, then on LinkedIn, all roads lead to your profile! It’s certainly the next logical place to go after someone “bumps into” you on the site either having read one of your updates, something that you’ve written about in a Group or in the Answers section, or having received a invitation to connect etc.
Remember your other LinkedIn profile
However, all this information is only available to people who are logged into the site and particularly those within your sphere of connections. There is, however, a second profile, your “Public Profile” which is one of the sections which is accessible from outside of the site and so is indexable by Google and visible to users of the internet at large. It’s therefore equally important to get that right too in terms of the information that you put out through it.
The layout and format is slightly different (more…)
Whenever I run a LinkedIn Training session, no matter whether it is an Introduction to LinkedIn, or something more advanced for Sales and Marketing teams or Recruiters, we always, always, look at the Recommendations feature in LinkedIn (you might call it “testimonials”) as a great way to demonstrate a big “thumbs up” and indication of trust for you and and what you do.
It is of course also a great differentiator – a key element when we are looking to increase our sales and marketing reach. I can assure you that if you have two suppliers or partners or candidates in front of you with seemingly similar qualifications and experience, then the Recommendations of others will be a key deciding factor!
Anyway, I was recently asked if there was a way to direct people directly to the Recommendations section on someone’s LinkedIn profile. What they wanted (more…)
I’ve always been a fan of making sure that my information and files are safe and sound – I guess it comes from having lost data or information in the past (having of course vowed “that would never happen to me!”). At the same time, I’m also a great fan of using the information that we have to best effect – though only within both the letter and the spirit of the law!
Anyway, although you have your connections nicely stored away within your LinkedIn system, it may also make sense to ensure you keep a backup and perhaps that they are also kept in your own Contact Management or email system, whether you use Outlook for example or something more sophisticated.
Let’s be clear, this is not because I believe that you should (more…)