Category Archives: Advanced LinkedIn

Searching your Connections’ connections on LinkedIn
… with extra oomph!

June 26, 2015 by ,

Searching LinkedIn ConnectionsThere has been a merry old dance this past week with a lot of users who spend a good amount of time on LinkedIn getting rather upset, including myself, as we discovered that the ability to engage in true networking on LinkedIn had taken a bit of a dent.

Essentially, it seemed as though the ability to search through the connections of your 1st level connections had been removed – well, a week later and it’s back again after a bit of “not sure what’s going on” from LinkedIn’s Customer Experience Advocates (Customer Service Reps to you and I).

In case you are unsure what all the fuss is about, the culprit is the little magnifying glass shown below which gives us the opportunity to do a search through the profiles of the connections of an individual connection, perhaps to request a referral of them in the most targeted of ways:

Magnifying glass to search connections on LinkedIn

Anyway, in the interim, myself and a number of others took the time to look at other ways to access this functionality and I have seen posted in a number of places a second suggested route to find these details.

My issue was that it didn’t go far enough because it didn’t allow us to do a full advanced search through our connections’ connections … however, with a little bit of playing, I have found a way to get full advanced search of connections which I believe to be HUGELY beneficial! (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Training, LinkedIn Updates
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Tagging your Connections on LinkedIn

May 18, 2015 by ,

Sorting ConnectionsYour connections are key to everything that you do on LinkedIn – they really are the start point for all of your activity, either directly or as advocates for what you do. They form the core of your network and your 2nd level, 3rd level connections etc. all radiate out from them, so without them, you have no network! Fairly key, I think you’d agree!

One of our first steps therefore needs to be that we ensure that we connect up with our ‘real world’ network on LinkedIn, to gather the people that we have worked with, customers, suppliers and partners around you – this in turn will hopefully allow us to then work with them and tap into opportunities that will be jointly beneficial. These are after all the people who are best placed to recommend you, your expertise and the services or products that you offer or represent.

To help this ongoing process to happen most effectively, it’s important to be able to divide our connections up and be able to sort, categorise and filter them – that way, if you are looking to reach out and communicate to particular groups of people you will be able to do so as effectively as possible. Working with LinkedIn’s system to achieve this and then using that categorisation in a way which will benefit both you and them is consequently going to be very important. (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, LinkedIn Tips, LinkedIn Training, Using LinkedIn
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Unlocking the Marketing Opportunities on LinkedIn

June 1, 2011 by ,

Much focus is made on LinkedIn on the benefits to the individual, either from business development, job hunting or general networking … and rightly so! The start point of our individual activity revolves around our Personal profile and all interaction is carried out between members.

However, arguably a much greater benefit can be gained by organisations that are able to tap into the tools and opportunities that the LinkedIn site offers from a general marketing and branding perspective – both active and passive, corporate and individual, broadcast and targetted.

In the Unlocking the Company Marketing Opportunities on LinkedIn, we examine the opportunities that exist on LinkedIn from a company perspective and how to both identify the ones that will provide real benefit and then tap into them. We also look at how to go about coordinating the activity both at an individual and company level, and then .

This is a half day session which is available as an in-house workshop just for the marketing team or can be built into a full day workshop where other sessions might include LinkedIn for Business Development, looking across the company at creating a consistent profile or in conjunction with a session for the HR team.

Article Categories: Advanced LinkedIn, LinkedIn Marketing
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