Tag Archives: LinkedIn Marketing

Followers of the Company Page return!

July 2, 2020 by ,

Company Pages have been being added to with great frequency over the past few months as LinkedIn has been breathing additional life into them – as well as changing their names to just Pages. The menu we see on the main page has had items added to it with an almost frightening frequency, and there is still more to come with the ‘Products’ page that currently appears on LinkedIn’s own Company Page being an indicator of the return of an old favourite.

However, one past favourite that remained absent was the ability to see who it was who was following our Company Pages and this was something that rankled badly with admins who were spending time and effort building the audiences on their pages and yet being handicapped by not actually knowing who it was who was doing the following!

This finally has been rectified with the return this week of the full details regarding Company Page followers.

Follower Analytics Available

During its absence – it disappeared around February 2019 – LinkedIn has been gradually beefing up the admin area of the Company Pages and the analytics area in particular. It was, however, in the most part at a macro level with the ability to see numbers by a variety of general categorisations such as (more…)

Article Categories: Businesses using LinkedIn, Company Pages, LinkedIn Company Pages, LinkedIn Marketing
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New factor in LinkedIn’s Algorithm – Dwell time

June 3, 2020 by ,

There’s a new kid on the block when it comes to the LinkedIn algorithm & how it decides if your posts should feature in other people’s newsfeed – Dwell Time.

You’re probably aware that LinkedIn uses people’s reactions to your posts (leaving ‘like’ or ‘comment’) to decide if they distribute it further & give it additional airtime.

Well, a new factor at play also looks at how long people spend looking at the content as well – the Dwell Time. The longer people spend reading it the better – for you & the algorithm.

So hopefully this increases quality of content over time yet still rewards engagement. (more…)

Article Categories: Content Marketing, LinkedIn Site Changes, LinkedIn Tips
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Featured section – new on LinkedIn!

April 10, 2020 by ,

Over the last 6 weeks, LinkedIn has been rolling out a new feature which can make a massive difference to our Personal profile pages because of the opportunities it offers to highlight key aspects of our content or news that might otherwise remain buried among the myriad of information we have on it. Ideal whatever our reason for being on LinkedIn is.

I’ve long talked about the benefits of certain key aspects of our profile – the headline to deliver a first “statement of benefits”, the banner to convey visually the message you wish to get across and the About section which gives you the scope to speak effectively about what you can bring to any conversation / relationship on LinkedIn.

Joining the party is the Featured section which sits again in the top part of the profile and allows you to highlight your work, articles, posts or other resources that you feel best represent you and show off your offerings.

What is it?

The Featured section appears at the top of your profile and as you can see, at the time of writing, it does live up to its name. What you put in there is definitely going to be featured as LinkedIn hasn’t skimped on the size of the section! (more…)

Article Categories: Advanced LinkedIn, LinkedIn Site Changes, LinkedIn Updates, Optimise your Profile
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Make the new Contact Info area really work for you

February 2, 2020 by ,

One of the big changes which happened when the top of the profile was modified last year was that it provided the contact info box with a much more prominent position – previously this information had been somewhat lost in the wilderness in the right hand side bar and to be honest somewhat lost when you looked at someone’s profile.

No Longer! It is now very much front and forward and it is massively important to use it to best advantage … because most people don’t.

As a big indication of this, before every training session I run, I have a look at all the profiles of the people who are attending my courses or one of the in-house sessions for sales teams that I run. What they have in their Contact Info area is one of the elements I check and record.

In about 80% of cases, this section only contains one element which is (more…)

Article Categories: Advanced LinkedIn, LinkedIn Marketing, New LinkedIn Profile
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Creating and using content effectively on LinkedIn

December 8, 2019 by ,

Content creation – or what to write about! – remains a key worry for most business owners and marketing professionals alike. Talking about things is a great way to get yourself out there and show people the benefits of what you do.

Now, added to this, one of the consequences of LinkedIn’s algorithm introduction some 2 years ago is that the distribution of your content has been reduced. That means that, in most cases, content you issue will only be seen by a percentage of your network or target audience, even if it’s widely shared … and for most, that‘s a big IF.

It therefore makes sense to use the content we produce more effectively, to re-purpose it or create chunks to use to promote the full version. This ism’t cheating or trying to deceive your readers – just the opposite. What you are really doing is creating ways in which you can use the information you are creating and sharing more effectively … just as it should be!

There are numerous ways in which you might achieve this and below I have added some thoughts on potential ways to do just that:

1. Use Mini Posts as leaders

Use the initial post as a focus point and pick three key points in it. Create mini posts with each of these and use them as teasers for the full post. This is particularly powerful with your Foundation posts, one of the key drivers of content that I talk about in the 16 Strategic Post Ideas;

2. Infographics make your message visual

If your post was text based, then consider (more…)

Article Categories: B2B Advice for LinkedIn, Content Marketing, LinkedIn Marketing, LinkedIn Tips
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H is for Headline: A to Z of LinkedIn

November 20, 2019 by ,

A to Z of LinkedIn: HeadlineThe headline is an important part of your profile on LinkedIn, it plays a greater role than simply an introduction on your profile page … though it does that well too! It is in reality a key element of the whole introduction process, a text bill board to complement the graphic banner and a way to engage with others.

To clarify what I’m talking about – if you look at your Profile Page, the Headline is the piece of text that sits under your photo on the left hand side and which probably contains your Job Title and Company name if you haven’t changed it. It is also probably the first piece of text on your profile that people see when they visit it.

As it happens, you now have 220 characters at your disposal to play with here (as of June 2020). Whether you should use them all or not, I look at in Increase in LinkedIn’s Headline Field post.You essentially have free rein to use it as you see fit – it doesn’t effect the job title you display in the “Work Experience” section but does allow you to use this area in a different way.

To do so click on (more…)

Article Categories: A to Z of LinkedIn, B2B Advice for LinkedIn, LinkedIn Tips, New LinkedIn Profile, Optimise your Profile
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