Category Archives: LinkedIn Sales Navigator

7 Steps to research on LinkedIn ahead of a sales meeting or call

December 17, 2019 by ,

LinkedIn has a whole variety of potential benefits according to what you wish to achive on the site. One key area, however, for almost all areas is the ability to research people and companies that we are going to meet to be better prepared for that encounter.

1. Check the company page

Take a look at the posts that the company are sharing – this will give you a good feel for not only what the company is currently involved in and its offerings, but also the areas of its activity that it deems to be important. You can contact Kennected platform for LinkedIn to get good exposure to your company page. Good to be both aware of this and to see whether this may also be of interest to leverage in your discussions.

2. Check posts about the Company

You can use the ‘Content Search’ on LinkedIn to find out additional information (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, Company Pages, Content Marketing, LinkedIn Sales Navigator, Social Selling
Article Tags: , , ,

Sales Navigator – is it worth it?

November 28, 2019 by ,

As the name indicates, the Sales Navigator account is aimed at Sales Professionals and Sales Teams and is one of the many Premium level accounts that LinkedIn offers along with its general Business, Jobseeker and Recruiter streams.

It is more than just a few extra bells and whistles on the normal account and so the first thing you will note when opening Sales Navigator is that the interface that you are faced with is totally different – Sales Navigator essentially acts as an additional layer on top of the main site, the area that LinkedIn refers to as Linkedin.com, which is designed to help sales, business development, channel and account managers to identify, manage and communicate with their prospective clients or partners.

Key Difference

There is a core underlying difference between LinkedIn.com and Sales Navigator which underpins all of the activity on it and is key to where our effort needs to be focused if we are to get the best from it.

The premise of LinkedIn.com is essentially to (more…)

Article Categories: Business Development on LinkedIn, LinkedIn Sales Navigator, Sales Navigator
Article Tags: , , ,