Tag Archives: Company Marketing

Don’t make your employees into stormtroopers

November 3, 2020 by ,

A long time ago, in a company far far away …

Well, without wishing to spoil a good story, scarily it was actually last month.

I was speaking to a company about using LinkedIn as a business development tool. No surprise there.

I’d mapped out a training plan for them and, as is my preference, the 1st session included how they presented themselves on the site – their Professional branding – particularly the sales team.

That’s all covered I was reassured.

Super! But I thought I’d check anyway.

First one was okay, a couple of pieces missing but generally not too bad.

The second one looked strangely familiar. (more…)

Article Categories: B2B Advice for LinkedIn, Optimise your Profile, Social Selling
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Followers of the Company Page return!

July 2, 2020 by ,

Company Pages have been being added to with great frequency over the past few months as LinkedIn has been breathing additional life into them – as well as changing their names to just Pages. The menu we see on the main page has had items added to it with an almost frightening frequency, and there is still more to come with the ‘Products’ page that currently appears on LinkedIn’s own Company Page being an indicator of the return of an old favourite.

However, one past favourite that remained absent was the ability to see who it was who was following our Company Pages and this was something that rankled badly with admins who were spending time and effort building the audiences on their pages and yet being handicapped by not actually knowing who it was who was doing the following!

This finally has been rectified with the return this week of the full details regarding Company Page followers.

Follower Analytics Available

During its absence – it disappeared around February 2019 – LinkedIn has been gradually beefing up the admin area of the Company Pages and the analytics area in particular. It was, however, in the most part at a macro level with the ability to see numbers by a variety of general categorisations such as (more…)

Article Categories: Businesses using LinkedIn, Company Pages, LinkedIn Company Pages, LinkedIn Marketing
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