The headline is an important part of your profile on LinkedIn, it plays a greater role than simply an introduction on your profile page … though it does that well too! It is in reality a key element of the whole introduction process, a text bill board to complement the graphic banner and a way to engage with others.
To clarify what I’m talking about – if you look at your Profile Page, the Headline is the piece of text that sits under your photo on the left hand side and which probably contains your Job Title and Company name if you haven’t changed it. It is also probably the first piece of text on your profile that people see when they visit it.
As it happens, you now have 220 characters at your disposal to play with here (as of June 2020). Whether you should use them all or not, I look at in Increase in LinkedIn’s Headline Field post.You essentially have free rein to use it as you see fit – it doesn’t effect the job title you display in the “Work Experience” section but does allow you to use this area in a different way.
To do so click on (more…)
This is part of a series of posts looking at the key elements of the LinkedIn profile and ways in which you can optimise them to serve you best in your use of LinkedIn.
I will be looking to go through each of the areas that were outlined in the earlier post 10 focus areas on your LinkedIn profile and explaining in greater depth the ways that you might like to look at developing your own. If you do fancy additional help then there is also the LinkedIn Profile Makeover which will provide you with specific advice and information tailored to your own requirements.
The Professional Headline
On the profile page, the professional headline appears just below your name and so, as you can see below, occupies a very prominent and strong position – essentially, it’s always (more…)
The old adage states that “All roads lead to Rome” and, for me, on most social networking sites the same is true when it comes to your profile page – no matter where you come across someone, you will automatically gravitate back to their profile page soon afterwards to find out more about them. This makes your profile page an essential element to get right and one that is worth spending the time on to make sure it works for you and not against you.
This is particularly true on LinkedIn where you now have an increasing number of ways to communicate what you do, allowing you to both state and demonstrate your experience and your knowledge. However, it isn’t a CV (Resume) so don’t just take your “normal” CV and copy (more…)