Category Archives: LinkedIn Tips

5 Key elements to creating LinkedIn business post

Is there a secret formula to posting on LinkedIn, a format that is guaranteed to give success under all circumstances? Well, I think I’ve found the answer!

No. Sorry about that.

The fact is that with the variety of audiences, topics, formats, marketing options, networks & individual preferences we all have, there can never be one format that fits all. We all have different tastes and we certainly have different reasons for being on LinkedIn which makes a one size fits all approach to be almost impossible.

Indepth posts, business topics, personal successes / challenges, motivational posts, even jokes – which have certainly been successful for some people (though not to my taste) – all have their place.

However, for those looking for a general business format, here is a great framework to try when you post which should allow you to get a number of the key trigger elements in place:

1. Strong Opening
The first 2 – 3 lines are what people see so, like a newspaper headline, you need to use that to get their attention

2. Hook
You need them to click on ‘read more’ to see the rest of your post, so give them a reason to do so

3. Content
Important that you make sure what they see is of value or inspires a reaction depending on your post’s purpose

4. Call to Action
What you want them to do next – leave a comment, like, get in touch – doesn’t have to be blatant but do encourage an action

5. Visual
An image or video helps it stand out – may give visibility or add value to the post (or both!)

So many other formats to consider but is this a format you’ve tried? What works best for you?

#LinkedIn #Marketing

Article Categories: Content Marketing, LinkedIn Marketing, LinkedIn Tips
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Changing email accounts on LinkedIn

LinkedIn Questions and AnswersUPDATED – There have been a lot of questions recently regarding the functional elements of adding new emails into your account and also how to set up or change the principal address (which LinkedIn calls your Primary email address) where LinkedIn will send all of the correspondence and updates. It is also the email address that appears in your Contact Info area, so it has a double importance.

All of this information is controlled from your “Settings & Privacy” page which you can access by hovering over ‘Me’ in the main menu (top right hand corner of the screen when you’re logged into LinkedIn) and then choosing it from the menu below.

You then need to head to the ‘Sign In & Security’ menu item on the left hand side of the page – this gives you the ‘Account Access’ area and the top item should be ‘Email addresses’.

Clicking on this will show you the list of all of the email addresses you have associated with your LinkedIn account – this might be one or more email addresses, and should look similar to (more…)

Article Categories: LinkedIn Tips, Q & A on LinkedIn, Using LinkedIn
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5 Cs for Christmas – LinkedIn Advent Calendar (Day 24)

The equivalent of 5 Gold Rings, I give you 5 Christmassy C’s! Consider these when you are on LinkedIn, not just at the end of this weird year, but anytime.

Think about talking to people rather than trying to sell to them. That will come.

The ‘Know – Like – Trust’ idea still rings true.

Humanising content on LinkedIn has been a feature of 2020 & it creates conversations that develop relationships.

Create something that is personalised & individual. (more…)

Article Categories: Business Development on LinkedIn, LinkedIn Marketing, LinkedIn Strategy, LinkedIn Tips
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Treat people right – LinkedIn Advent Calendar (Day 2)

Participating on LinkedIn – or any online environment – comes with its own particular set of challenges & concerns. One of those concerns is often “What is the etiquette of using it?”

In response, people have written a whole range of pieces of advice and there are there are massive tomes advising on how to go about it. While they have their place, I honestly feel they vastly over complicate the whole thing.

Don’t get me wrong, I understand people’s misgivings. However, for LinkedIn, I feel most of us have an inbuilt understanding of how to do things, because it’s exactly what we do naturally face to face or over the phone every day. We meet new people, we introduce ourselves and ask about them … essentially, we talk to them!

However, on LinkedIn, either we disregard all of this accumulated knowledge (more…)

Article Categories: LinkedIn Strategy, LinkedIn Tips, Using LinkedIn
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Get Personal – LinkedIn Advent Calendar (Day 1)

Let me ask you a personal question.

You’ve been to networking events, haven’t you? When was the last time you went up to someone at one of these, stretched out your hand and, to introduce yourself, uttered those immortal words “Please add me to your LinkedIn network”.

Or if we put it in a slightly different context, when did you last walk into a sales meeting and say “I’d like to add you to my client list”.

That long, eh?

So, my question to you is, why do people continue to do so on LinkedIn when they send a Connect request? You may recognise the phrase – it’s the default invitation that the system sends out & I still receive loads like that. Perhaps you do too? (more…)

Article Categories: LinkedIn Advice, LinkedIn Marketing, LinkedIn Tips
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Notifications return in LinkedIn Groups

LinkedIn Groups – going back 4 years, the place to be!

Then LinkedIn stopped letting us know about new discussions and we stopped going … out of sight, out of mind.

Lots … most … fell into disrepair, though some still work really well due to the unfailing efforts of the owner or moderators.

Well, you may have noticed new content notifications coming through recently and posts from some of your favourite Groups.

A way for you to focus better on topics / content you’re interested in!

If you want to receive notifications about new posts in certain key Groups for you then you can. (more…)

Article Categories: LinkedIn Tips, LinkedIn Updates
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