Category Archives: LinkedIn Advice

Using LinkedIn for Conversations

July 9, 2021 by ,

“LinkedIn is only about conversations!” announced one of the attendees on my training session yesterday – they’d been on a course and that’s what the trainer had told them. “That’s all there is to it!”

Well, sort of.

The trouble with talking about conversations up front is that it’s jumping the gun a little. It’s like talking about how it feels to win an Olympic medal before you’ve decided which sport to take up.

There are some additional steps to take first.

Such as: (more…)

Article Categories: B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Advice, LinkedIn Marketing, Using LinkedIn
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I saw three website – LinkedIn Advent Calendar (Day 5)

December 5, 2020 by ,

Here’s an easy win for you on your Profile.

The Contact Info section has a prime position at the top of the page. It automatically contains a link to your Public Profile – you know the one that can be seen anywhere on the web. (You can personalise the link, BTW!)

And …

Well for many people, there is no ‘and’. That’s the only thing in there, which is a bit of a waste.

What other contact info would be good?

Well, at the very least, give visitors to your Profile a nudge as to where they can find out more.

A link (more…)

Article Categories: Business Development on LinkedIn, LinkedIn Advice, LinkedIn Training
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Get Personal – LinkedIn Advent Calendar (Day 1)

December 1, 2020 by ,



Let me ask you a personal question.

You’ve been to networking events, haven’t you? When was the last time you went up to someone at one of these, stretched out your hand and, to introduce yourself, uttered those immortal words “Please add me to your LinkedIn network”.

Or if we put it in a slightly different context, when did you last walk into a sales meeting and say “I’d like to add you to my client list”.

That long, eh?

So, my question to you is, why do people continue to do so on LinkedIn when they send a Connect request? You may recognise the phrase – it’s the default invitation that the system sends out & I still receive loads like that. Perhaps you do too? (more…)

Article Categories: LinkedIn Advice, LinkedIn Marketing, LinkedIn Tips
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10 ways LinkedIn can help develop local business

April 20, 2020 by ,

No matter what size of organisation we work for, a local market is going to be important to us. Our individual versions of “local” will vary of course – it may be a town, a county or even a whole country, but it is one of those key markets for many and one that needs to be considered.

For many smaller organisations or individuals, it can often be their only market or, at the very least, the mainstay of their business and hence a key area to nurture and develop.

With LinkedIn, in spite of being global in nature, we have the chance to tap directly into our local marketplace, so it’s important to know how to use the tools at our disposal to do just that.

Making ourselves visible and easy to refer is one half of the equation, the other is to use the facilities on LinkedIn to proactively identify, approach and market to this key group of people.

Here are 10 ways in which we can use LinkedIn to do just that:

(more…)

Article Categories: B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Advice
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G is for Graphics: A to Z of LinkedIn

October 23, 2019 by ,

A picture paints a 1000 words they say & LinkedIn, professional as it may be, is no different.

Look at your newsfeed on LinkedIn’s homepage … which posts catch your eye? Almost certainly ones with some sort of graphic built in.

So although LinkedIn may promote text only posts more, chasing the fabled LinkedIn algorithm needs to be tempered with some good old fashioned marketing common sense too.

But that isn’t the only place to think graphically – other key areas around LinkedIn benefit from graphics to bring your message to life:

✔️ Profile Banner: prime real estate at the top of your Profile page so make the most of it!

✔️ Rich Media in Personal Profile: images, documents, (more…)

Article Categories: A to Z of LinkedIn, LinkedIn Advice, LinkedIn Marketing, LinkedIn Tips
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Keeping you safe – Two Step Verification on LinkedIn

July 23, 2019 by ,

Security is high on most people’s priority lists nowadays and there are a number of security measures available on LinkedIn to stop people breaking into your account – and let’s face it, we want to avoid that at all costs.

The two step verification option is an important element that LinkedIn introduced a while ago but it is there to supplement some of the other security elements which already exist on the platform, so it seems worth spending a couple of moments on them first.

Be password savvy

The password is an obvious one and many of us are guilty of a few cardinal sins when it comes to passwords, either on LinkedIn or elsewhere.

Personally, I still quite like the ‘underwear ‘ analogy when it comes to dealing with and managing your LinkedIn password, that to say treat it like your underwear and (more…)

Article Categories: LinkedIn Advice, Security on LinkedIn, Using LinkedIn
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