Tag Archives: LinkedIn for Local Business

No matter what size of organisation we work for, a local market is going to be important to us. Our individual versions of “local” will vary of course – it may be a town, a county or even a whole country, but it is one of those key markets for many and one that needs to be considered.

For many smaller organisations or individuals, it can often be their only market or, at the very least, the mainstay of their business and hence a key area to nurture and develop.

With LinkedIn, in spite of being global in nature, we have the chance to tap directly into our local marketplace, so it’s important to know how to use the tools at our disposal to do just that.

Making ourselves visible and easy to refer is one half of the equation, the other is to use the facilities on LinkedIn to proactively identify, approach and market to this key group of people.

Here are 10 ways in which we can use LinkedIn to do just that:

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