Tag Archives: LinkedIn Advice

Here’s looking at you – LinkedIn Advent Calendar (Day 4)

December 4, 2020 by ,

Keep an eye on who has been looking at your Profile page on LinkedIn.

Do you do that already? Yes? Awesome!

Then what do you do …?

Hopefully you do SOMETHING because this is a great opportunity you’ve been given.

This isn’t a list of (random) names but more of a list of caller IDs – people who have dialled in but, for whatever reason, didn’t get in touch at that time.

They could be in research mode, building a list of potential suppliers or partners. So … get yourself to the top of that list!

What do I do? (more…)

Article Categories: B2B Advice for LinkedIn, Job Seeking, LinkedIn Search
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Get Personal – LinkedIn Advent Calendar (Day 1)

December 1, 2020 by ,



Let me ask you a personal question.

You’ve been to networking events, haven’t you? When was the last time you went up to someone at one of these, stretched out your hand and, to introduce yourself, uttered those immortal words “Please add me to your LinkedIn network”.

Or if we put it in a slightly different context, when did you last walk into a sales meeting and say “I’d like to add you to my client list”.

That long, eh?

So, my question to you is, why do people continue to do so on LinkedIn when they send a Connect request? You may recognise the phrase – it’s the default invitation that the system sends out & I still receive loads like that. Perhaps you do too? (more…)

Article Categories: LinkedIn Advice, LinkedIn Marketing, LinkedIn Tips
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QR Code and Find Nearby – LinkedIn’s equivalent of the Elbow Bump

August 2, 2020 by ,

There are a couple of things which appear only in LinkedIn Mobile App that I tend to think of as LinkedIn’s equivalent of the Elbow Bump … or whatever the replacement is going to be in the short-term for the handshake and business card swapping at events and meetings.

As we start to move back to face to face meetings again, I’m expecting there will be some reticence in getting too close too soon … unless we’re meeting on Bournemouth beach I guess!

Anyway, if you want to maintain a discreet distance and perhaps exchanging business cards isn’t your ideal way of sharing details anymore, then LinkedIn has a solution – or in fact it has a couple of solutions that can work really nicely in different circumstances.

There’s an individual introduction to the two options below but the video below walks you through them as well. Anyone care to ‘Elbow Bump’ at distance? My QR code is in the video if you do! (more…)

Article Categories: LinkedIn Mobile, LinkedIn Tips, Networking supercharged
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10 ways LinkedIn can help develop local business

April 20, 2020 by ,

No matter what size of organisation we work for, a local market is going to be important to us. Our individual versions of “local” will vary of course – it may be a town, a county or even a whole country, but it is one of those key markets for many and one that needs to be considered.

For many smaller organisations or individuals, it can often be their only market or, at the very least, the mainstay of their business and hence a key area to nurture and develop.

With LinkedIn, in spite of being global in nature, we have the chance to tap directly into our local marketplace, so it’s important to know how to use the tools at our disposal to do just that.

Making ourselves visible and easy to refer is one half of the equation, the other is to use the facilities on LinkedIn to proactively identify, approach and market to this key group of people.

Here are 10 ways in which we can use LinkedIn to do just that:

(more…)

Article Categories: B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Advice
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Keeping Secure on LinkedIn

December 31, 2019 by ,

As more and more business and personal activity happens online, we have an increasing challenge of both remaining seen (and heard) while at the same time also staying safe – luckily there are some security aspects built into the LinkedIn system that you may like to consider and apply.

I’m not talking about getting your homepage spam free – that’s a topic I’ve talked about elsewhere – but rather ensuring your access and activity on LinkedIn is as secure as possible. After all, it’s your own personal information, professional information and connections that are all built up in this site.

So, I’m going to encourage you to have a look at 6 areas that I’ve outlined below which will keep you – and your information – that little bit more secure on LinkedIn going forward.

1. Where are you logged into LinkedIn

I don’t know about you, but I log into LinkedIn from a number of different places and a number of different devices – I might do so from the comfort of my own office but I will also do so in clients’ premises while running training sessions for them or from a coffee shop where I’m doing some work when on the road. And that’s not forgetting the mobile app too of course. (more…)

Article Categories: B2B Advice for LinkedIn, LinkedIn Tips, LinkedIn Updates, Security on LinkedIn, Using LinkedIn
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Make sure you are not hidden

June 24, 2019 by ,

Are you unwittingly hiding your photo? Here’s a 2 minute check for you to make sure you’re not.

Over the past month this has been the case for nearly 20 people in the classes I’ve run who thought their photo was there for all to see, so I thought I’d share this with you.

Although we can see our photo, sometimes settings get changed and so people outside our 1st degree connections cannot. Clearly this is not good as:

► you lose impact and the chance to make a good 1st impression
► it gives the wrong impression, what are you hiding?
► it can make people more wary of connecting with you, reducing opportunities.

Here is a 2 minute check to see who can see your photo and make sure that you are not a grey image (more…)

Article Categories: LinkedIn Advice, LinkedIn Tips, Optimise your Profile, Using LinkedIn
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