Category Archives: LinkedIn Strategy

What’s your etiquette on LinkedIn

August 6, 2021 by ,

Hi, I’m Mark, I’m on LinkedIn and I’m worried.

Using LinkedIn comes with a set of challenges & concerns. More so than ever at the moment when things have changed so much over the past 18 months.

For many, one is still “What’s the etiquette here?” or “How should I act?” or “What should I post about?”.

There’s been lots written on this but most vastly overcomplicates things.

Don’t get me wrong, I understand people’s misgivings – I have them too, particularly about the trend to more personal posting.

But I feel most of us have an innate understanding of how to do things, because it should be no different to what we do when talking to people every day – via video or phone, or face to face again, which is thankfully returning.

We meet people, we introduce ourselves (more…)

Article Categories: B2B Advice for LinkedIn, LinkedIn Strategy, Using LinkedIn
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5 Cs for Christmas – LinkedIn Advent Calendar (Day 24)

December 24, 2020 by ,

The equivalent of 5 Gold Rings, I give you 5 Christmassy C’s! Consider these when you are on LinkedIn, not just at the end of this weird year, but anytime.

✅ CONVERSATION
Think about talking to people rather than trying to sell to them. That will come.

The ‘Know – Like – Trust’ idea still rings true.

Humanising content on LinkedIn has been a feature of 2020 & it creates conversations that develop relationships.

✅ CUSTOMISATION
Create something that is personalised & individual. (more…)

Article Categories: Business Development on LinkedIn, LinkedIn Marketing, LinkedIn Strategy, LinkedIn Tips
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Treat people right – LinkedIn Advent Calendar (Day 2)

December 2, 2020 by ,

Participating on LinkedIn – or any online environment – comes with its own particular set of challenges & concerns. One of those concerns is often “What is the etiquette of using it?”

In response, people have written a whole range of pieces of advice and there are there are massive tomes advising on how to go about it. While they have their place, I honestly feel they vastly over complicate the whole thing.

Don’t get me wrong, I understand people’s misgivings. However, for LinkedIn, I feel most of us have an inbuilt understanding of how to do things, because it’s exactly what we do naturally face to face or over the phone every day. We meet new people, we introduce ourselves and ask about them … essentially, we talk to them!

However, on LinkedIn, either we disregard all of this accumulated knowledge (more…)

Article Categories: LinkedIn Strategy, LinkedIn Tips, Using LinkedIn
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6 ways to use LinkedIn as a Job seeker

May 28, 2020 by ,

Job Seeker on LinkedInI have been lucky enough to work with a number of Jobs Clubs and Careers / Outplacement teams in my role as a LinkedIn trainer and consultant, and met a lot of great people who have gone on to really explore LinkedIn as a powerful ally in their own Job search.

In the sessions I’ve run, we try to cover a range of opportunities that LinkedIn offers rather than focus solely on, say, the profile or the Jobs area – there are so many additional tools that we can tap into and I guess many different ways that we can go about the process of looking for a new job. The areas that we cover therefore include making the most of the Personal Profile space that we have on LinkedIn (to attract and then inform), active searching and connecting with relevant people, marketing and positioning yourself to maintain visibility, as well as using the Job Board to keep an eye out for potential roles.

Above all it’s another tool in the Job Seeker’s arsenal and one that is particularly valuable when it comes to the proactive job searching, particularly those 70% of jobs that allegedly are never actually advertised externally. Getting in front of the right people

So, what areas do we need to consider (more…)

Article Categories: Jobseekers using LinkedIn, LinkedIn Strategy, Using LinkedIn
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5 Key engagement places on LinkedIn

May 2, 2019 by ,

Engagement is the lifeblood on LinkedIn and encouraging it is a priority from LinkedIn’s perspective but should also be from our own. The more time we spend engaging on their platform the happier LinkedIn is and equally the more we listen and talk to others here, the better our understanding of them and the deeper the potential relationship, wherever our focus lies.

When it comes to engagement, there are a number of places on LinkedIn that every salesperson should be visiting on a regular basis and ideally every day.

These are all potential sales triggers which, we respond appropriately, can prove highly valuable source potential contacts and of potential prospects.

1. Who’s Looked at Your Profile

The first key area which is often overlooked is who has looked at your profile page – if someone has looked at your profile page and your profile is written your target audience in mind, then one of the key reasons for this is that they will be interested in what you do or offer. (more…)

Article Categories: B2B Advice for LinkedIn, Business Development on LinkedIn, LinkedIn Strategy, Social Selling
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5 Steps to Success on LinkedIn

March 30, 2019 by ,

Using LinkedIn: 5 steps to successThere has been much written about LinkedIn over the years and how it can work for you in business. Given that I have spent the last 10 years training companies and individuals on it, you are likely to expect that I’m going to be positive about what it offers. You’d be right, I’m a fan.

Having said that, I also recognise there is no single way to benefit from it – from job seeking to recruiting, networking to online training, business development to inbound marketing, the potential uses are many and very varied.

There are, however, some key underlying elements that we can all tap into – key steps to success if you like – and what we are going to look at below are some that will prove beneficial to using LinkedIn effectively, whatever your motives are for being on the site.

1. Decide what your current objectives are

LinkedIn is such a potentially wide-ranging tool, that you can use for a whole host of different reasons. Indeed, during your career as you enter different phases, your use will be radically different according to your current needs, situation and role.

Therefore, our first challenge is (more…)

Article Categories: B2B Advice for LinkedIn, Business Development on LinkedIn, LinkedIn Strategy, LinkedIn Tips, LinkedIn Training
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