Category Archives: Business Development on LinkedIn

Comments on LinkedIn are powerful for engagement

November 16, 2023 by ,

As part of the LinkedIn for Business course and the Social Selling training, we talk about creating visibility through posting. We also talk about how engagement – our real aim – can come from lots of other areas as well.

Don’t get me wrong, Posts are important for visibility but there’s much more you can tap into.

I usually encourage people to start by focussing on commenting instead, getting involved in conversations before starting them themselves.

So for me, commenting is in many ways just as important as Posting – maybe more so! (more…)

Article Categories: Business Development on LinkedIn, Businesses using LinkedIn, Job Seeking, LinkedIn Marketing, Using LinkedIn
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5 Cs for Christmas – LinkedIn Advent Calendar (Day 24)

December 24, 2020 by ,

The equivalent of 5 Gold Rings, I give you 5 Christmassy C’s! Consider these when you are on LinkedIn, not just at the end of this weird year, but anytime.

✅ CONVERSATION
Think about talking to people rather than trying to sell to them. That will come.

The ‘Know – Like – Trust’ idea still rings true.

Humanising content on LinkedIn has been a feature of 2020 & it creates conversations that develop relationships.

✅ CUSTOMISATION
Create something that is personalised & individual. (more…)

Article Categories: Business Development on LinkedIn, LinkedIn Marketing, LinkedIn Strategy, LinkedIn Tips
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I saw three website – LinkedIn Advent Calendar (Day 5)

December 5, 2020 by ,

Here’s an easy win for you on your Profile.

The Contact Info section has a prime position at the top of the page. It automatically contains a link to your Public Profile – you know the one that can be seen anywhere on the web. (You can personalise the link, BTW!)

And …

Well for many people, there is no ‘and’. That’s the only thing in there, which is a bit of a waste.

What other contact info would be good?

Well, at the very least, give visitors to your Profile a nudge as to where they can find out more.

A link (more…)

Article Categories: Business Development on LinkedIn, LinkedIn Advice, LinkedIn Training
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Sales Navigator – is it worth it?

November 28, 2019 by ,

As the name indicates, the Sales Navigator account is aimed at Sales Professionals and Sales Teams and is one of the many Premium level accounts that LinkedIn offers along with its general Business, Jobseeker and Recruiter streams.

It is more than just a few extra bells and whistles on the normal account and so the first thing you will note when opening Sales Navigator is that the interface that you are faced with is totally different – Sales Navigator essentially acts as an additional layer on top of the main site, the area that LinkedIn refers to as Linkedin.com, which is designed to help sales, business development, channel and account managers to identify, manage and communicate with their prospective clients or partners.

Key Difference

There is a core underlying difference between LinkedIn.com and Sales Navigator which underpins all of the activity on it and is key to where our effort needs to be focused if we are to get the best from it.

The premise of LinkedIn.com is essentially to (more…)

Article Categories: Business Development on LinkedIn, LinkedIn Sales Navigator, Sales Navigator
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5 Key engagement places on LinkedIn

May 2, 2019 by ,

Engagement is the lifeblood on LinkedIn and encouraging it is a priority from LinkedIn’s perspective but should also be from our own. The more time we spend engaging on their platform the happier LinkedIn is and equally the more we listen and talk to others here, the better our understanding of them and the deeper the potential relationship, wherever our focus lies.

When it comes to engagement, there are a number of places on LinkedIn that every salesperson should be visiting on a regular basis and ideally every day.

These are all potential sales triggers which, we respond appropriately, can prove highly valuable source potential contacts and of potential prospects.

1. Who’s Looked at Your Profile

The first key area which is often overlooked is who has looked at your profile page – if someone has looked at your profile page and your profile is written your target audience in mind, then one of the key reasons for this is that they will be interested in what you do or offer. (more…)

Article Categories: B2B Advice for LinkedIn, Business Development on LinkedIn, LinkedIn Strategy, Social Selling
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5 Steps to Success on LinkedIn

March 30, 2019 by ,

Using LinkedIn: 5 steps to successThere has been much written about LinkedIn over the years and how it can work for you in business. Given that I have spent the last 10 years training companies and individuals on it, you are likely to expect that I’m going to be positive about what it offers. You’d be right, I’m a fan.

Having said that, I also recognise there is no single way to benefit from it – from job seeking to recruiting, networking to online training, business development to inbound marketing, the potential uses are many and very varied.

There are, however, some key underlying elements that we can all tap into – key steps to success if you like – and what we are going to look at below are some that will prove beneficial to using LinkedIn effectively, whatever your motives are for being on the site.

1. Decide what your current objectives are

LinkedIn is such a potentially wide-ranging tool, that you can use for a whole host of different reasons. Indeed, during your career as you enter different phases, your use will be radically different according to your current needs, situation and role.

Therefore, our first challenge is (more…)

Article Categories: B2B Advice for LinkedIn, Business Development on LinkedIn, LinkedIn Strategy, LinkedIn Tips, LinkedIn Training
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