Category Archives: LinkedIn Marketing

Comments on LinkedIn are powerful for engagement

As part of the LinkedIn for Business course and the Social Selling training, we talk about creating visibility through posting. We also talk about how engagement – our real aim – can come from lots of other areas as well.

Don’t get me wrong, Posts are important for visibility but there’s much more you can tap into.

I usually encourage people to start by focussing on commenting instead, getting involved in conversations before starting them themselves.

So for me, commenting is in many ways just as important as Posting – maybe more so! (more…)

Article Categories: Business Development on LinkedIn, Businesses using LinkedIn, Job Seeking, LinkedIn Marketing, Using LinkedIn
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Open Letter from LinkedIn’s Algorithm

I’m getting a little fed up of the blame culture here on LinkedIn and, to be honest, it’s getting me down.

The algorithm did this, the algorithm did that … and all because you’re getting rubbish in your LinkedIn newsfeed.

Well, IT’S NOT MY FAULT!

(Sorry about the capitals but I feel reallllllly strongly about this)

Well, when I say it’s not my fault, it is sort of … but it’s yours too!

“How can we help?” I hear you ask?

Well for starters if you think something you see is good and it’s something you’d like to see more of, then LET ME KNOW! I’m not a mind reader after all.

Just ‘Like’ it or ‘Love’ it or ‘Celebrate’ it or (more…)

Article Categories: Content Marketing, LinkedIn Marketing, LinkedIn Search, Social Selling
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5 Key elements to creating LinkedIn business post

Is there a secret formula to posting on LinkedIn, a format that is guaranteed to give success under all circumstances? Well, I think I’ve found the answer!

No. Sorry about that.

The fact is that with the variety of audiences, topics, formats, marketing options, networks & individual preferences we all have, there can never be one format that fits all. We all have different tastes and we certainly have different reasons for being on LinkedIn which makes a one size fits all approach to be almost impossible.

Indepth posts, business topics, personal successes / challenges, motivational posts, even jokes – which have certainly been successful for some people (though not to my taste) – all have their place.

However, for those looking for a general business format, here is a great framework to try when you post which should allow you to get a number of the key trigger elements in place:

1. Strong Opening
The first 2 – 3 lines are what people see so, like a newspaper headline, you need to use that to get their attention

2. Hook
You need them to click on ‘read more’ to see the rest of your post, so give them a reason to do so

3. Content
Important that you make sure what they see is of value or inspires a reaction depending on your post’s purpose

4. Call to Action
What you want them to do next – leave a comment, like, get in touch – doesn’t have to be blatant but do encourage an action

5. Visual
An image or video helps it stand out – may give visibility or add value to the post (or both!)

So many other formats to consider but is this a format you’ve tried? What works best for you?

#LinkedIn #Marketing

Article Categories: Content Marketing, LinkedIn Marketing, LinkedIn Tips
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Using LinkedIn for Conversations

“LinkedIn is only about conversations!” announced one of the attendees on my training session yesterday – they’d been on a course and that’s what the trainer had told them. “That’s all there is to it!”

Well, sort of.

The trouble with talking about conversations up front is that it’s jumping the gun a little. It’s like talking about how it feels to win an Olympic medal before you’ve decided which sport to take up.

There are some additional steps to take first.

Such as: (more…)

Article Categories: B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Advice, LinkedIn Marketing, Using LinkedIn
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5 Cs for Christmas – LinkedIn Advent Calendar (Day 24)

The equivalent of 5 Gold Rings, I give you 5 Christmassy C’s! Consider these when you are on LinkedIn, not just at the end of this weird year, but anytime.

✅ CONVERSATION
Think about talking to people rather than trying to sell to them. That will come.

The ‘Know – Like – Trust’ idea still rings true.

Humanising content on LinkedIn has been a feature of 2020 & it creates conversations that develop relationships.

✅ CUSTOMISATION
Create something that is personalised & individual. (more…)

Article Categories: Business Development on LinkedIn, LinkedIn Marketing, LinkedIn Strategy, LinkedIn Tips
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Talk to your Connections – LinkedIn Advent Calendar (day 3)

We don’t talk enough to the people closest to us – on LinkedIn, that means your Connections.

We’re often too busy looking for new people to talk to that we forget to keep in touch with the people we already know … and our network in general.

We could all do more of that any time – but it’s particularly important in today’s world.

Answer me this: (more…)

Article Categories: LinkedIn Marketing, Using LinkedIn
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