Category Archives: Company Pages

Followers of the Company Page return!

July 2, 2020 by ,

Company Pages have been being added to with great frequency over the past few months as LinkedIn has been breathing additional life into them – as well as changing their names to just Pages. The menu we see on the main page has had items added to it with an almost frightening frequency, and there is still more to come with the ‘Products’ page that currently appears on LinkedIn’s own Company Page being an indicator of the return of an old favourite.

However, one past favourite that remained absent was the ability to see who it was who was following our Company Pages and this was something that rankled badly with admins who were spending time and effort building the audiences on their pages and yet being handicapped by not actually knowing who it was who was doing the following!

This finally has been rectified with the return this week of the full details regarding Company Page followers.

Follower Analytics Available

During its absence – it disappeared around February 2019 – LinkedIn has been gradually beefing up the admin area of the Company Pages and the analytics area in particular. It was, however, in the most part at a macro level with the ability to see numbers by a variety of general categorisations such as (more…)

Article Categories: Businesses using LinkedIn, Company Pages, LinkedIn Company Pages, LinkedIn Marketing
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7 Steps to research on LinkedIn ahead of a sales meeting or call

December 17, 2019 by ,

LinkedIn has a whole variety of potential benefits according to what you wish to achive on the site. One key area, however, for almost all areas is the ability to research people and companies that we are going to meet to be better prepared for that encounter.

1. Check the company page

Take a look at the posts that the company are sharing – this will give you a good feel for not only what the company is currently involved in and its offerings, but also the areas of its activity that it deems to be important. You can contact Kennected platform for LinkedIn to get good exposure to your company page. Good to be both aware of this and to see whether this may also be of interest to leverage in your discussions.

2. Check posts about the Company

You can use the ‘Content Search’ on LinkedIn to find out additional information (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, Company Pages, Content Marketing, LinkedIn Sales Navigator, Social Selling
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Get linked up to your Company Page

February 8, 2019 by ,

One of the things that I always check for when getting ready for a training session are the profiles of the people who will be attending – I look at a number of elements that we can then look at during the session. Most of which are very much outward facing and designed to communicate with their desired audience, the readers of their profile page.

There is one element, however, that is very simple yet also impactful that I check and that is whether they are successfully connected to their Company Page.

Connecting to the Company page may sound natural but it is in fact something in most cases that you have to actively do. LinkedIn did used to try to connect you automatically but there were so many mismatches that they no longer bother, so we have to.

Why connect?

There are a number of reasons why you might want to do so. (more…)

Article Categories: B2B Advice for LinkedIn, Business Development on LinkedIn, Company Pages, LinkedIn Company Pages
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Removal of LinkedIn Products & Services pages
– how to survive the change

April 9, 2014 by ,

linkedinproducts-showcasepagesLinkedIn announced a decision at the end of the last week relating to the Products and Services area on the Company Pages .. to cut a potentially long story short, they are being discontinued / canned / deleted / replaced (select as applicable) as from 14th April unless LinkedIn back tracks on their decision, which would be a first.

I have already had my say … and quite a long rant … which, in summary, is that I consider this to be a backwards step which will hit small businesses quite hard, and particularly those who have been investing time in LinkedIn and creating a strong customer referenced presence on their LinkedIn company page replete with recommendations, videos, links and calls to action. Essentially, a bad move.

However, we need to put this to one side, and take some practical actions to both preserve the information that we have already put into our pages as well as see how we can best benefit from the “new arrangement”. (more…)

Article Categories: Company Pages, Content Marketing, LinkedIn Site Changes, Showcase Pages
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