Tag Archives: LinkedIn Engagement

Comments on LinkedIn are powerful for engagement

November 16, 2023 by ,

As part of the LinkedIn for Business course and the Social Selling training, we talk about creating visibility through posting. We also talk about how engagement – our real aim – can come from lots of other areas as well.

Don’t get me wrong, Posts are important for visibility but there’s much more you can tap into.

I usually encourage people to start by focussing on commenting instead, getting involved in conversations before starting them themselves.

So for me, commenting is in many ways just as important as Posting – maybe more so! (more…)

Article Categories: Business Development on LinkedIn, Businesses using LinkedIn, Job Seeking, LinkedIn Marketing, Using LinkedIn
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A is for Audience: A to Z of LinkedIn

October 16, 2021 by ,

Ato Z of LInkedIn - AudienceThere are so many ways we can use LinkedIn, so many parts to the site and outcomes we want to achieve. Trying to do them all at once – trying to be everything to everyone – is doomed to failure.

The first key decision you should make on LinkedIn is who you want to talk to – who is YOUR audience? And what do you want to achieve from your engagement with them.

That underpins everything else you do – if you are talking to the right people then you have half a chance of your message getting across.

From that, you can decide:

✅ What to include in your profile to attract their attention
– that’s not just the information itself, but the language you use and the visuals you include to attract and influence
(more…)

Article Categories: A to Z of LinkedIn
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Using LinkedIn for Conversations

July 9, 2021 by ,

“LinkedIn is only about conversations!” announced one of the attendees on my training session yesterday – they’d been on a course and that’s what the trainer had told them. “That’s all there is to it!”

Well, sort of.

The trouble with talking about conversations up front is that it’s jumping the gun a little. It’s like talking about how it feels to win an Olympic medal before you’ve decided which sport to take up.

There are some additional steps to take first.

Such as: (more…)

Article Categories: B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Advice, LinkedIn Marketing, Using LinkedIn
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Creating and using content effectively on LinkedIn

December 8, 2019 by ,

Content creation – or what to write about! – remains a key worry for most business owners and marketing professionals alike. Talking about things is a great way to get yourself out there and show people the benefits of what you do.

Now, added to this, one of the consequences of LinkedIn’s algorithm introduction some 2 years ago is that the distribution of your content has been reduced. That means that, in most cases, content you issue will only be seen by a percentage of your network or target audience, even if it’s widely shared … and for most, that‘s a big IF.

It therefore makes sense to use the content we produce more effectively, to re-purpose it or create chunks to use to promote the full version. This ism’t cheating or trying to deceive your readers – just the opposite. What you are really doing is creating ways in which you can use the information you are creating and sharing more effectively … just as it should be!

There are numerous ways in which you might achieve this and below I have added some thoughts on potential ways to do just that:

1. Use Mini Posts as leaders

Use the initial post as a focus point and pick three key points in it. Create mini posts with each of these and use them as teasers for the full post. This is particularly powerful with your Foundation posts, one of the key drivers of content that I talk about in the 16 Strategic Post Ideas;

2. Infographics make your message visual

If your post was text based, then consider (more…)

Article Categories: B2B Advice for LinkedIn, Content Marketing, LinkedIn Marketing, LinkedIn Tips
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5 Key engagement places on LinkedIn

May 2, 2019 by ,

Engagement is the lifeblood on LinkedIn and encouraging it is a priority from LinkedIn’s perspective but should also be from our own. The more time we spend engaging on their platform the happier LinkedIn is and equally the more we listen and talk to others here, the better our understanding of them and the deeper the potential relationship, wherever our focus lies.

When it comes to engagement, there are a number of places on LinkedIn that every salesperson should be visiting on a regular basis and ideally every day.

These are all potential sales triggers which, we respond appropriately, can prove highly valuable source potential contacts and of potential prospects.

1. Who’s Looked at Your Profile

The first key area which is often overlooked is who has looked at your profile page – if someone has looked at your profile page and your profile is written your target audience in mind, then one of the key reasons for this is that they will be interested in what you do or offer. (more…)

Article Categories: B2B Advice for LinkedIn, Business Development on LinkedIn, LinkedIn Strategy, Social Selling
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Giving Kudos on LinkedIn

July 30, 2018 by ,

LinkedIn has been prolific in the last few months in rolling out a huge range of new elements across the site, often first on the mobile devices before then trialling and releasing them on the main desktop version.

One such feature that seems to have just received the ‘desktop treatment’ is called Kudos which was released about 6 weeks ago on mobile and allows you to thank specific people in your network for standing out in some way. They do this by giving you the chance to create and post an update containing an image which looks rather like a type of digital postcard, thanking that person for standing out in some way.

Now before you switch off, that’s really quite a nice thing to do. We know how powerful and important ‘Recommendations’ are on the site and while there are some amongst us (my hand’s firmly ‘up’ at this point) who are less convinced about ‘Endorsements’ because of the rather random way they are given by some (hey, I have double figure endorsements for my skill in ‘Extreme Ironing’ which is fairly random in itself), (more…)

Article Categories: LinkedIn Site Changes, LinkedIn Tips
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