Don’t try to create a LinkedIn Profile that speaks to everyone. You can’t.
As Lincoln is famously quoted as saying “You can’t please all of the people all of the time”.
The same most certainly rings true when it comes to your Profile as well – write it to try to talk to everyone and you’ll end up talking to no-one.
So, it’s really important to decide who is your target audience when writing it. (more…)
Short but very sweet today! LinkedIn has decided to increase the number of characters that you can use in the headline field on your Profile today – something which came rather out of the blue!.
The Headline field is one of the most important areas on your LinkedIn Profile page, partly because it is quite restrictive but also because the role that it plays. In case you’re wondering, the Headline consists of the characters that appear just below your photo at the top of your profile:
For as long as I can remember, the limit to this section was 120 characters – it was always designed to be something which was short and to the point.
However, as of today LinkedIn has increased that limit to 220 characters so you can if you wish add in a whole lot more information into this area.
However, before the cheers subside, a word of warning. I’m not convinced that you should. (more…)