Tag Archives: Linkedin Profile

B is for Banner: A to Z of LinkedIn

October 23, 2021 by ,

“A picture is worth 1000 words” – ring a bell? Well, we all have a piece of prime real estate at the top of our Personal Profile that is the ideal place to make the most of exactly that.

You may recognise the grey / green looking image that I’ve added below as the default background or banner that still introduces so many profiles …. what a waste!

What does your say about you or what you offer?

With a little bit of work (or a visit to somewhere like canva.com), we have the opportunity to create something that gives a very powerful visual message to introduce the rest of your profile.

In fact the banner makes up about 40% of what LinkedIn calls the “Introduction Card” – that top part of your profile also containing (more…)

Article Categories: A to Z of LinkedIn, Optimise your Profile
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Who do you want to notice you on LinkedIn?

September 11, 2021 by ,

Don’t try to create a LinkedIn Profile that speaks to everyone. You can’t.

As Lincoln is famously quoted as saying “You can’t please all of the people all of the time”.

The same most certainly rings true when it comes to your Profile as well – write it to try to talk to everyone and you’ll end up talking to no-one.

So, it’s really important to decide who is your target audience when writing it. (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, Job Seeking, Optimise your Profile, Using LinkedIn
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Don’t make your employees into stormtroopers

November 3, 2020 by ,

A long time ago, in a company far far away …

Well, without wishing to spoil a good story, scarily it was actually last month.

I was speaking to a company about using LinkedIn as a business development tool. No surprise there.

I’d mapped out a training plan for them and, as is my preference, the 1st session included how they presented themselves on the site – their Professional branding – particularly the sales team.

That’s all covered I was reassured.

Super! But I thought I’d check anyway.

First one was okay, a couple of pieces missing but generally not too bad.

The second one looked strangely familiar. (more…)

Article Categories: B2B Advice for LinkedIn, Optimise your Profile, Social Selling
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Increase in LinkedIn’s Headline Field

June 22, 2020 by ,

Short but very sweet today! LinkedIn has decided to increase the number of characters that you can use in the headline field on your Profile today – something which came rather out of the blue!.

The Headline field is one of the most important areas on your LinkedIn Profile page, partly because it is quite restrictive but also because the role that it plays. In case you’re wondering, the Headline consists of the characters that appear just below your photo at the top of your profile:

For as long as I can remember, the limit to this section was 120 characters – it was always designed to be something which was short and to the point.

However, as of today LinkedIn has increased that limit to 220 characters so you can if you wish add in a whole lot more information into this area.

However, before the cheers subside, a word of warning. I’m not convinced that you should. (more…)

Article Categories: LinkedIn Site Changes, New LinkedIn Profile, Optimise your Profile
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Job Search Series – Be in the Background!

June 16, 2020 by ,

A question for you. Next time you visit someone’s Profile, check where your eyes focus first?

Generally, we start looking at things from the top left so it might well be the photo. However, if it has been done well, then you normally find that it’s the background image – the banner that sits right across the top of the Profile.

This is essentially YOUR SHOP WINDOW if you like and what you put in there sets the tone for the rest of your profile as well as gives .

This area is critical to the 1st impression you give to anyone visiting your profile – and you know what they say about 1st impressions!

Needless to say, leaving it as the default blue image is wasting a massive opportunity.

Instead what can you do with it?

Ideally use something that sets you apart from other profiles. We need to stand out – lots of competition vying for attention, so let’s use all the tools available! (more…)

Article Categories: Job Search Series, Job Seeking, Searching for Jobs
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Job Search Series – Think like a Recruiter

June 12, 2020 by ,

Today, let’s start with a key fundamental – if you are using LinkedIn for a Job Search then you need to appeal to the people who are going to be looking for you like an attorney recruiter, whether these are people who work in a Recruitment agency or at the organization that is looking to hire you. Keep in mind also that most companies are doing some kind of assessment like the ones from this site https://wonderlic.com/wonscore/ to understand if a candidate like you can do the job.

So, as you create your profile or decide what you want to post or contribute to, you have to put yourself in their shoes – You have to think like a Recruiter!

When I run LinkedIn sales and marketing training sessions, I talk about your “Audience” – in other words, who do you want to sit up and take notice of YOU! In that case, it is talking about who would be your Buyer Persona or who would be the prospect that you want to talk to.

When it comes to job search, the same applies, but clearly the audience has changed. We now need Recruiters to find us and then be interested in us! Keep on reading and find here great information for your job search. (more…)

Article Categories: Job Search Series, Job Seeking, Searching for Jobs
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