Tag Archives: Linkedin profile advice

Dress Appropriately – LinkedIn Advent Calendar (Day 2)

December 2, 2018 by ,



In the real world, when we meet someone face to face but before we have the opportunity to speak, they are already starting to build a mental image and first impression of us. They create a back story, imagine what we sound like and even how the conversation would start. It’s instant, it’s automatic & it’s based on what they see.

The same thing happens on LinkedIn … except there, all of this is conjured up by and based on our Profile.

In particular, the top part of our Profile – the Introduction Card – serves exactly that purpose and creates this first impression. Above all, it has two very visual parts that we need to use to influence and, to an extent, direct that first impression.

Those elements are the banner & our photo.

Let’s take the banner first. This is “prime real estate” (more…)

Article Categories: LinkedIn Advice, LinkedIn Tips, New LinkedIn Profile, Optimise your Profile
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10 LinkedIn Tips and Advice revisited

August 27, 2018 by ,

Over the past few weeks, I have sent out a series of LinkedIn hints and tips in infographic form relating to elements on the site that I have been asked about, that I have seen have been causing issues or things that have changed and were worthy of a mention.

I have decided to bring those together in a single post to save you having to search them out on my LinkedIn feed in an effort to be extra helpful .. oh, and with an additional explanation below each one in case the image does tell you the whole story!

Hope you enjoy and do feel free to share!

1. Don’t send your message before you want to

When you go to your Messenger system, there are occasions when, quite naturally, you might want to start a new paragraph and have hit the key to go to a new line in the message and yet found that the message instead has been sent. Annoying!

That is unfortunately the default format on LinkedIn. However, if you go to the Messanger area then just next to the “Send” button, you will see three dots which allows you to turn that off and allow you to format your message as you wish. (more…)

Article Categories: LinkedIn Advice, LinkedIn Marketing, LinkedIn Tips, Optimise your Profile
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LinkedIn Personal Profile: easier ways to add Rich Media

April 6, 2015 by ,

Rich Media on LinkedInOne key aspect that can really make your Personal Profile stand out is your ability to take it beyond a simple text overview of the skills and expertise and add what LinkedIn has come to call Rich Media, that is to say a selection of video, images, presentations and documents designed to help bring your profile to life and use it as a Content Marketing opportunity par excellence.

Our ability to do this was added in at the end of 2012 and yet still only a small percentage of people have taken the opportunity it offers – why is this you may well ask? Well, like so many things on LinkedIn, a major issue is that it has never been particularly obvious that the functionality existed (unless you saw it on someone else’s page), other people thought it was only on offer to Premium account holders and even for those who recognised the benefits, they weren’t sure how to go about it.

Well, worry no longer! It is still there, it is available to everyone and it is now even easier to actually add the media themselves. (more…)

Article Categories: Content Marketing, LinkedIn Updates, Optimise your Profile
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Controlling LinkedIn Endorsements

March 31, 2014 by ,

Controlling LinkedIn EndorsementsEndorsements have been a little polemic – as well as problematic – since their introduction by LinkedIn over 18 months ago as a way for people to quickly leave a recommendation or praise others for skills and expertise that they possess.

There have been a huge range and split in terms of opinions as to their validity and use – I have published my own thoughts on them in a previous article. One of the negative aspects has been that LinkedIn continually pushes connections visiting your profile to endorse you for certain skills, some of which may not even be present on your profile. They also encourage others to endorse via email which can also prove annoying and even embarrassing to some.

So, as a way to moderate this and give all of us additional control over this section of our Personal Profile page – our key tool on LinkedIn – LinkedIn has introduced an additional control which offers (more…)

Article Categories: LinkedIn Site Changes, LinkedIn Tips, LinkedIn Updates, Optimise your Profile
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Your LinkedIn Public Profile is … well, public

November 25, 2013 by ,

LinkedIn Anonymous userWhen we talk about getting our profile up on LinkedIn, most of the time we’re thinking about our Personal Profile. And rightly so, it is the central element of our activity on LinkedIn. However, there are two other “profiles” that we have control over as well – or maybe one and a half would be closer. Our company’s profile (better known as the Company Pages) and our Public Profile.

Our Personal Profile is where we add our details, experience, summary and all of the information that’s relevant about us; the Company Pages, on the other hand, is where we can represent our company and its products or services; finally, our Public Profile … the “half” … is one that is automatically created from our Personal Profile and then appears out on the Web.

At first sight, this Public Profile may seem unimportant in comparison, but do bear in mind that while your main profile can be viewed by the 259+ million members of LinkedIn, your Public Profile is (more…)

Article Categories: New LinkedIn Profile, Optimise your Profile
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Do you feel like you’re being followed on LinkedIn?

November 7, 2013 by ,

3-followersIf you feel like you’re being stalked while you are on LinkedIn then you might well be right. However, there’s no need to keep looking over your shoulder, it’s really not as sinister as it sounds – as it happens, I’m not thinking here about any external followers but rather 3 elements of your profile that accompany you and your activity around the site.

These 3 elements are your name, your photo and your Professional headline … and they really are key to your success.

They are highly visible in some of the most important places around the LinkedIn site. One is right at the top of your Personal Profile where they are the first things that people see as they land on your profile page and check you out – it’s hugely important to ensure that you get these right as they will set the scene for everything else that you then present below. (more…)

Article Categories: B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Advice
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