Tag Archives: Engaging on LinkedIn

A is for Audience: A to Z of LinkedIn

October 16, 2021 by ,

Ato Z of LInkedIn - AudienceThere are so many ways we can use LinkedIn, so many parts to the site and outcomes we want to achieve. Trying to do them all at once – trying to be everything to everyone – is doomed to failure.

The first key decision you should make on LinkedIn is who you want to talk to – who is YOUR audience? And what do you want to achieve from your engagement with them.

That underpins everything else you do – if you are talking to the right people then you have half a chance of your message getting across.

From that, you can decide:

✅ What to include in your profile to attract their attention
– that’s not just the information itself, but the language you use and the visuals you include to attract and influence
(more…)

Article Categories: A to Z of LinkedIn
Article Tags: , , , ,

5 Cs for Christmas – LinkedIn Advent Calendar (Day 24)

December 24, 2020 by ,

The equivalent of 5 Gold Rings, I give you 5 Christmassy C’s! Consider these when you are on LinkedIn, not just at the end of this weird year, but anytime.

✅ CONVERSATION
Think about talking to people rather than trying to sell to them. That will come.

The ‘Know – Like – Trust’ idea still rings true.

Humanising content on LinkedIn has been a feature of 2020 & it creates conversations that develop relationships.

✅ CUSTOMISATION
Create something that is personalised & individual. (more…)

Article Categories: Business Development on LinkedIn, LinkedIn Marketing, LinkedIn Strategy, LinkedIn Tips
Article Tags: , , ,

Talk to your Connections – LinkedIn Advent Calendar (day 3)

December 3, 2020 by ,

We don’t talk enough to the people closest to us – on LinkedIn, that means your Connections.

We’re often too busy looking for new people to talk to that we forget to keep in touch with the people we already know … and our network in general.

We could all do more of that any time – but it’s particularly important in today’s world.

Answer me this: (more…)

Article Categories: LinkedIn Marketing, Using LinkedIn
Article Tags: , ,

5 Key engagement places on LinkedIn

May 2, 2019 by ,

Engagement is the lifeblood on LinkedIn and encouraging it is a priority from LinkedIn’s perspective but should also be from our own. The more time we spend engaging on their platform the happier LinkedIn is and equally the more we listen and talk to others here, the better our understanding of them and the deeper the potential relationship, wherever our focus lies.

When it comes to engagement, there are a number of places on LinkedIn that every salesperson should be visiting on a regular basis and ideally every day.

These are all potential sales triggers which, we respond appropriately, can prove highly valuable source potential contacts and of potential prospects.

1. Who’s Looked at Your Profile

The first key area which is often overlooked is who has looked at your profile page – if someone has looked at your profile page and your profile is written your target audience in mind, then one of the key reasons for this is that they will be interested in what you do or offer. (more…)

Article Categories: B2B Advice for LinkedIn, Business Development on LinkedIn, LinkedIn Strategy, Social Selling
Article Tags: , , , , , ,

Demystifying LinkedIn

November 2, 2017 by ,

A lot of people I speak to about LinkedIn, particularly those who don’t spend all of their time online or glued to their phone, tell me they feel a little uncomfortable when they first go onto the site.

Why is this?

From what I can tell, it’s because they don’t know the rules … and we like to know the rules. Deep down the majority of us like to fit in and we feel comfortable when we do. We can reveal bits about ourselves at our own pace … and that pace will differ between individuals.

What do you do on LinkedIn?

Is it rude not to accept an invitation? What happens when I press “that” button? Do they know if I disconnect from them? Do they really know when I look at their profile? Do I have to read all the motivational quotes on my homepage?

If we don’t know how we should act then that’s not so good and we don’t want to offend. So what we do is … nothing.

To help, I try to equate LinkedIn with something they are more comfortable with and so I use the analogy that LinkedIn is simply (more…)

Article Categories: Businesses using LinkedIn, LinkedIn Advice, Using LinkedIn
Article Tags: , ,

LinkedIn’s drop down menu treasure trove

October 30, 2015 by ,

dreamstime_xs_28255399There’s a veritable hidden treasure trove of functionality that is tucked away on LinkedIn behind a rather innocuous looking arrow head. You may have missed it on your way round LinkedIn, perhaps ignored it as irrelevant or stumbled across it by accident without necessarily taking too much notice of what it contained there.

Of course you may already be an avid user of what’s contained there … though I hope you will still find elements here of interest.

The “arrow head” in question sits on everyone’s Personal Profile page next to the main button (Connect / Send a message / Send Inmail) in the top part of the profile. What it contains will vary, depending on the relationship that you have with that person – so what you see there for your 1st level connections differs from that of your 2nd and 3rd, and certainly from those further removed. You have one on your profile visible just to you as well!

The one below, for instance, is what you will see if you are already to connected to the person.

menu-1

I thought that I’d try to make this quite functional but “skimmable” (or even “dip in-able” if you prefer) so I’ve created a little outline of what they do and what they might offer you. (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, LinkedIn Marketing, LinkedIn Tips
Article Tags: , , ,