Tag Archives: LinkedIn Planning

A is for Audience: A to Z of LinkedIn

October 16, 2021 by ,

Ato Z of LInkedIn - AudienceThere are so many ways we can use LinkedIn, so many parts to the site and outcomes we want to achieve. Trying to do them all at once – trying to be everything to everyone – is doomed to failure.

The first key decision you should make on LinkedIn is who you want to talk to – who is YOUR audience? And what do you want to achieve from your engagement with them.

That underpins everything else you do – if you are talking to the right people then you have half a chance of your message getting across.

From that, you can decide:

✅ What to include in your profile to attract their attention
– that’s not just the information itself, but the language you use and the visuals you include to attract and influence
(more…)

Article Categories: A to Z of LinkedIn
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Getting the most from LinkedIn in 2019

January 3, 2019 by ,

While it is the start of the year, it’s true – oh, and Happy New Year by the way! – checking and confirming that we are using LinkedIn in a focused and targeted way is something that we should ideally be doing on a continual basis.

Sounds all a bit harsh, but if we are doing to get the best return on the time that we put into our time on LinkedIn, then it’s important that we have all of the elements working together for us.

So, almost without further ado, here’s a few things to bear in mind as you do so:

1) Be clear what you want to achieve on LinkedIn

This, for me, underpins everything else. I consider LinkedIn to be a tool to achieve a goal, not a “place to hang out” – though there are clearly benefits in interacting with your target audience on here.

Nevertheless, most of us are using LinkedIn to achieve something and have our “day jobs” to fit in as well – therefore, we need to clear in our own minds what are our goals for being on LinkedIn – effectively, why are we spending time on there in the first place?

It might be to develop new business, recruit new staff, market your company or services, find a new role or simply network and use it as a personal branding opportunity. Whatever it is, make sure that you are clear about your aims and focus your efforts behind that – without an objective, you will in all probability be wasting your time on LinkedIn. (more…)

Article Categories: Advanced LinkedIn, B2B Advice for LinkedIn, Business Development on LinkedIn, Content Marketing, LinkedIn Strategy, Using LinkedIn
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Housekeeping essentials on LinkedIn – Planning & Usage

December 30, 2015 by ,

LinkedIn Housekeeping 2015As ever, there are lots of posts appearing about things to do at the start of the New Year and I guess to an extent that this could be labelled in a similar manner, however …

While these are certainly things that you should be doing during as a start of the year re-appraisal, they are also ones that would be valuable as an ongoing checking – not daily or weekly necessarily but certainly when the requirement arises.

I have divided these into two sections and created two posts around them – this is the first and examines some key planning and usage elements that I believe to be fundamental to how we successfully work on LinkedIn and the second, some practical and functional elements which I would encourage you build into an back up process going forward. (more…)

Article Categories: LinkedIn Advice, LinkedIn Publisher, LinkedIn Strategy, LinkedIn Tips, Using LinkedIn
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LinkedIn’s New Profile – the lowdown and an action plan!

December 18, 2012 by ,

Well it looks like LinkedIn’s new profile for our personal accounts is being rolled out to the next phase of people and speeding up a little in the process, so I felt it was time to give a bit of a lowdown on it and what you are going to need to do.

By the way, for those who are coming along to the Public workshops in January, don’t worry it will all be included there! 😉 As a very quick aside – lots of new locations and a special offer to launch them with on the 2013 Public Schedule – you can find details here!

This is quite a long post, so feel free to dip in and out of the areas of most interest to you.

There’s good and bad to report

On with the details! To start with, I have some good news and I have some bad news (more…)

Article Categories: New LinkedIn Profile, Optimise your Profile
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LinkedIn Tip: Planning makes perfect

May 2, 2012 by ,

LinkedIn Tips and AdviceHaving hesitated for a while about adding a LinkedIn tip which has the word “Planning” in the title – it does seem to scare people – I’ve decided to finally take the plunge, although I haven’t quite plucked up the courage to add one with “Strategy” in just yet. 🙂

However, planning is hugely important because, like all of the social media channels, LinkedIn is essentially a tool for you to use in the way that best suits your needs. I am constantly reminded of this when I see people advise newly joined members of LinkedIn to first of all get their profile up to date. Hugely important I agree … but a close second after first deciding why you want to be on LinkedIn and what you want to get from the time you’ll be spending on it.

It’s therefore key to work out from the start what (more…)

Article Categories: LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips, Using LinkedIn
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Using LinkedIn: 5 steps to success

July 15, 2010 by ,

Using LinkedIn: 5 steps to successThere is an ever increasing body of evidence showing that LinkedIn is the place to be within the social media world if you are looking to gain serious traction in the online business networking world. It is also generally considered to be a great social media antidote to the (all too often) chaotic worlds of Facebook and Twitter.

However, it’s important to realise that using LinkedIn can still very time intensive like most social media tools, even if we make the most of integrating our other online tools and sharing information we create elsewhere (as well as on LinkedIn itself). It’s unfortunately true that the business world is littered with people who have tried to take on too much and suffered the consequences – the internet world, because of it very nature, offers us a range of tools and the ability to follow in those footsteps unless we go in with clear business objectives in mind!

Therefore, to gain all of the benefits that LinkedIn can offer without suffering the potential downsides, it’s important to (more…)

Article Categories: LinkedIn Advice, LinkedIn Strategy, LinkedIn Training, Social Media
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