The equivalent of 5 Gold Rings, I give you 5 Christmassy C’s! Consider these when you are on LinkedIn, not just at the end of this weird year, but anytime.
✅ CONVERSATION
Think about talking to people rather than trying to sell to them. That will come.
The ‘Know – Like – Trust’ idea still rings true.
Humanising content on LinkedIn has been a feature of 2020 & it creates conversations that develop relationships.
✅ CUSTOMISATION
Create something that is personalised & individual.
In your profile, your invites to connect or your follow up, we notice when you make an effort.
Throw a generic or automated template at us & we notice …. and not in a good way!
✅ CONTENT
What you say is important.
When you post certainly but, just as importantly, when you leave a comment on others’ posts or in DMs & what is on your Profile.
All is content that reflects on you & influences the rest of us.
✅ CONNECTION
I don’t just mean in LinkedIn’s terminology (though that’s key too).
I mean that spark of understanding when we properly engage or the empathy you have when speaking to people.
Both are key to success here.
✅ COMPASSION
Underlying everything, we still need to be aware that ultimately we are talking to people like us.
So be nice. To everyone.
