Category Archives: LinkedIn Tips

QR Code and Find Nearby – LinkedIn’s equivalent of the Elbow Bump

August 2, 2020 by ,

There are a couple of things which appear only in LinkedIn Mobile App that I tend to think of as LinkedIn’s equivalent of the Elbow Bump … or whatever the replacement is going to be in the short-term for the handshake and business card swapping at events and meetings.

As we start to move back to face to face meetings again, I’m expecting there will be some reticence in getting too close too soon … unless we’re meeting on Bournemouth beach I guess!

Anyway, if you want to maintain a discreet distance and perhaps exchanging business cards isn’t your ideal way of sharing details anymore, then LinkedIn has a solution – or in fact it has a couple of solutions that can work really nicely in different circumstances.

There’s an individual introduction to the two options below but the video below walks you through them as well. Anyone care to ‘Elbow Bump’ at distance? My QR code is in the video if you do! (more…)

Article Categories: LinkedIn Mobile, LinkedIn Tips, Networking supercharged
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New factor in LinkedIn’s Algorithm – Dwell time

June 3, 2020 by ,

There’s a new kid on the block when it comes to the LinkedIn algorithm & how it decides if your posts should feature in other people’s newsfeed – Dwell Time.

You’re probably aware that LinkedIn uses people’s reactions to your posts (leaving ‘like’ or ‘comment’) to decide if they distribute it further & give it additional airtime.

Well, a new factor at play also looks at how long people spend looking at the content as well – the Dwell Time. The longer people spend reading it the better – for you & the algorithm.

So hopefully this increases quality of content over time yet still rewards engagement. (more…)

Article Categories: Content Marketing, LinkedIn Site Changes, LinkedIn Tips
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Keeping Secure on LinkedIn

December 31, 2019 by ,

As more and more business and personal activity happens online, we have an increasing challenge of both remaining seen (and heard) while at the same time also staying safe – luckily there are some security aspects built into the LinkedIn system that you may like to consider and apply.

I’m not talking about getting your homepage spam free – that’s a topic I’ve talked about elsewhere – but rather ensuring your access and activity on LinkedIn is as secure as possible. After all, it’s your own personal information, professional information and connections that are all built up in this site.

So, I’m going to encourage you to have a look at 6 areas that I’ve outlined below which will keep you – and your information – that little bit more secure on LinkedIn going forward.

1. Where are you logged into LinkedIn

I don’t know about you, but I log into LinkedIn from a number of different places and a number of different devices – I might do so from the comfort of my own office but I will also do so in clients’ premises while running training sessions for them or from a coffee shop where I’m doing some work when on the road. And that’s not forgetting the mobile app too of course. (more…)

Article Categories: B2B Advice for LinkedIn, LinkedIn Tips, LinkedIn Updates, Security on LinkedIn, Using LinkedIn
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Creating and using content effectively on LinkedIn

December 8, 2019 by ,

Content creation – or what to write about! – remains a key worry for most business owners and marketing professionals alike. Talking about things is a great way to get yourself out there and show people the benefits of what you do.

Now, added to this, one of the consequences of LinkedIn’s algorithm introduction some 2 years ago is that the distribution of your content has been reduced. That means that, in most cases, content you issue will only be seen by a percentage of your network or target audience, even if it’s widely shared … and for most, that‘s a big IF.

It therefore makes sense to use the content we produce more effectively, to re-purpose it or create chunks to use to promote the full version. This ism’t cheating or trying to deceive your readers – just the opposite. What you are really doing is creating ways in which you can use the information you are creating and sharing more effectively … just as it should be!

There are numerous ways in which you might achieve this and below I have added some thoughts on potential ways to do just that:

1. Use Mini Posts as leaders

Use the initial post as a focus point and pick three key points in it. Create mini posts with each of these and use them as teasers for the full post. This is particularly powerful with your Foundation posts, one of the key drivers of content that I talk about in the 16 Strategic Post Ideas;

2. Infographics make your message visual

If your post was text based, then consider (more…)

Article Categories: B2B Advice for LinkedIn, Content Marketing, LinkedIn Marketing, LinkedIn Tips
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H is for Headline: A to Z of LinkedIn

November 20, 2019 by ,

A to Z of LinkedIn: HeadlineThe headline is an important part of your profile on LinkedIn, it plays a greater role than simply an introduction on your profile page … though it does that well too! It is in reality a key element of the whole introduction process, a text bill board to complement the graphic banner and a way to engage with others.

To clarify what I’m talking about – if you look at your Profile Page, the Headline is the piece of text that sits under your photo on the left hand side and which probably contains your Job Title and Company name if you haven’t changed it. It is also probably the first piece of text on your profile that people see when they visit it.

As it happens, you now have 220 characters at your disposal to play with here (as of June 2020). Whether you should use them all or not, I look at in Increase in LinkedIn’s Headline Field post.You essentially have free rein to use it as you see fit – it doesn’t effect the job title you display in the “Work Experience” section but does allow you to use this area in a different way.

To do so click on (more…)

Article Categories: A to Z of LinkedIn, B2B Advice for LinkedIn, LinkedIn Tips, New LinkedIn Profile, Optimise your Profile
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G is for Graphics: A to Z of LinkedIn

October 23, 2019 by ,

A picture paints a 1000 words they say & LinkedIn, professional as it may be, is no different.

Look at your newsfeed on LinkedIn’s homepage … which posts catch your eye? Almost certainly ones with some sort of graphic built in.

So although LinkedIn may promote text only posts more, chasing the fabled LinkedIn algorithm needs to be tempered with some good old fashioned marketing common sense too.

But that isn’t the only place to think graphically – other key areas around LinkedIn benefit from graphics to bring your message to life:

✔️ Profile Banner: prime real estate at the top of your Profile page so make the most of it!

✔️ Rich Media in Personal Profile: images, documents, (more…)

Article Categories: A to Z of LinkedIn, LinkedIn Advice, LinkedIn Marketing, LinkedIn Tips
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