Tag Archives: LinkedIn Tips

LinkedIn is so not Facebook for Professionals

January 29, 2015 by ,

handshakeI talk to a lot of people about LinkedIn – it’s what I do – and coming hot on the heels of LinkedIn being one big recruitment fest, the next most frequent comparison I hear is that LinkedIn is “Facebook for Professionals”. While that description might tap into the interactive aspect of the site, it’s still wide of the mark to my mind and not how I recommend that we think of it.

The issue for me is that people behave differently when they get behind a keyboard … particularly on Social Media. They’ll say things they would never dream of saying face to face. I can think of a few high profile tweeters who have fallen foul of the “Type & Hit Send” mentality and then regretted it.

Equally, the random sharing of information such as your breakfast habits or the fact that you are currently seated in Starbucks and “the Mango Mocha Choca is to die for” is something that should remain the reserve of the Twitter and Facebooks of this world and not something that I’d recommend subjecting new professional acquaintances or business contacts to on LinkedIn. (more…)

Article Categories: B2B Advice for LinkedIn, LinkedIn Advice, LinkedIn Strategy, Using LinkedIn
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Controlling LinkedIn Publisher notifications

July 15, 2014 by ,

LinkedIn Tips and AdviceYou may have noticed over the past few weeks that you have had more and more notifications concerning the new LinkedIn Publishing option. These pop up under the flag symbol that sits next to your inbox in the top right hand corner of the screen.

Notifications were always designed to let you know when there things happening that you might be interested in – this historically has been things such as people viewing your profile, commenting on a Group discussion that you are following, leaving a comment on one of your updates etc.

Now, with the current state of affairs, you are also informed when a connection of yours issues a post via the LinkedIn Publishing system, (more…)

Article Categories: LinkedIn Publisher, LinkedIn Tips, Using LinkedIn
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The one key element to success on LinkedIn

December 7, 2013 by ,

You are the difference on LinkedInI feel a bit of a rant coming on today … I often see posts where people confidently announce that they are revealing the secrets to success on LinkedIn. That you should do ‘this’ or ‘that’ to achieve success, untold wealth and probably one hundred and other miscellaneous benefits … and usually all this is available at $37 reduced (for a limited period, of course) from the normal $497.

Did that come across as slightly cynical of some of my “online marketing” brethren and their offers? My apologies if so …

However, there is one key to success on LinkedIn and one only – though I grant you that it is one that brings all of the other elements together. It is nevertheless one that is sadly overlooked.

The answer of course is (more…)

Article Categories: B2B Advice for LinkedIn, LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips
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LinkedIn Tip: Get changed in private

September 2, 2012 by ,

Making changes to your profile is key to developing a strong presence on LinkedIn – adding elements and tweaking are useful not just because you are honing the information that you present to people, but also because it makes you more visible to your network.

Automatically, every time you add something to your profile or make a change, then your 1st level contacts are informed via a status update – in general, this is good as it demonstrates to your network that you are active at the same time keeps you ‘front of mind’, even if only in a small way.

However, there may well be times when you’ll want to have a real overhaul of your profile or you want to make certain changes that you would prefer to be made “under the radar” (more…)

Article Categories: LinkedIn Advice, LinkedIn Tips, Q & A on LinkedIn, Using LinkedIn
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Want to make an impression on LinkedIn? Just say “Hi!”

July 15, 2012 by ,

Short and sweet today and, at the same time, one of the most powerful things you can do on LinkedIn.

You receive an invitation to connect and press the “Accept” button. Another contact made.

Should you leave it at that? I say no. At that moment, perhaps more than any other, you have the perfect opportunity to develop that potential relationship easily and immediately by writing back and getting the conversation going … right there and then.

Think about it for a second and imagine you were doing this face to face. Someone has decided to approach you {sends an invite} and extends a hand with a cheery smile and a brief introduction {personalised message}. You shake it warmly in return {accept invitation} and then … (more…)

Article Categories: B2B Advice for LinkedIn, LinkedIn Advice, LinkedIn Tips, Networking supercharged
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LinkedIn Tip: Planning makes perfect

May 2, 2012 by ,

LinkedIn Tips and AdviceHaving hesitated for a while about adding a LinkedIn tip which has the word “Planning” in the title – it does seem to scare people – I’ve decided to finally take the plunge, although I haven’t quite plucked up the courage to add one with “Strategy” in just yet. 🙂

However, planning is hugely important because, like all of the social media channels, LinkedIn is essentially a tool for you to use in the way that best suits your needs. I am constantly reminded of this when I see people advise newly joined members of LinkedIn to first of all get their profile up to date. Hugely important I agree … but a close second after first deciding why you want to be on LinkedIn and what you want to get from the time you’ll be spending on it.

It’s therefore key to work out from the start what (more…)

Article Categories: LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips, Using LinkedIn
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