Tag Archives: Linkedin Profile

Featured section – new on LinkedIn!

April 10, 2020 by ,

Over the last 6 weeks, LinkedIn has been rolling out a new feature which can make a massive difference to our Personal profile pages because of the opportunities it offers to highlight key aspects of our content or news that might otherwise remain buried among the myriad of information we have on it. Ideal whatever our reason for being on LinkedIn is.

I’ve long talked about the benefits of certain key aspects of our profile – the headline to deliver a first “statement of benefits”, the banner to convey visually the message you wish to get across and the About section which gives you the scope to speak effectively about what you can bring to any conversation / relationship on LinkedIn.

Joining the party is the Featured section which sits again in the top part of the profile and allows you to highlight your work, articles, posts or other resources that you feel best represent you and show off your offerings.

What is it?

The Featured section appears at the top of your profile and as you can see, at the time of writing, it does live up to its name. What you put in there is definitely going to be featured as LinkedIn hasn’t skimped on the size of the section! (more…)

Article Categories: Advanced LinkedIn, LinkedIn Site Changes, LinkedIn Updates, Optimise your Profile
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Make the new Contact Info area really work for you

February 2, 2020 by ,

One of the big changes which happened when the top of the profile was modified last year was that it provided the contact info box with a much more prominent position – previously this information had been somewhat lost in the wilderness in the right hand side bar and to be honest somewhat lost when you looked at someone’s profile.

No Longer! It is now very much front and forward and it is massively important to use it to best advantage … because most people don’t.

As a big indication of this, before every training session I run, I have a look at all the profiles of the people who are attending my courses or one of the in-house sessions for sales teams that I run. What they have in their Contact Info area is one of the elements I check and record.

In about 80% of cases, this section only contains one element which is (more…)

Article Categories: Advanced LinkedIn, LinkedIn Marketing, New LinkedIn Profile
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H is for Headline: A to Z of LinkedIn

November 20, 2019 by ,

A to Z of LinkedIn: HeadlineThe headline is an important part of your profile on LinkedIn, it plays a greater role than simply an introduction on your profile page … though it does that well too! It is in reality a key element of the whole introduction process, a text bill board to complement the graphic banner and a way to engage with others.

To clarify what I’m talking about – if you look at your Profile Page, the Headline is the piece of text that sits under your photo on the left hand side and which probably contains your Job Title and Company name if you haven’t changed it. It is also probably the first piece of text on your profile that people see when they visit it.

As it happens, you now have 220 characters at your disposal to play with here (as of June 2020). Whether you should use them all or not, I look at in Increase in LinkedIn’s Headline Field post.You essentially have free rein to use it as you see fit – it doesn’t effect the job title you display in the “Work Experience” section but does allow you to use this area in a different way.

To do so click on (more…)

Article Categories: A to Z of LinkedIn, B2B Advice for LinkedIn, LinkedIn Tips, New LinkedIn Profile, Optimise your Profile
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LinkedIn Public Profile: how to use & optimise

September 10, 2019 by ,

When we talk about editing or optimising our profile on LinkedIn, most of the time we’re thinking about our Personal Profile. And rightly so, it is the central element of our activity on LinkedIn.

Our Personal Profile is where we add our details, experience, summary and all of the information that’s relevant about us and what we do. This is essentially our representation on LinkedIn – you could almost call it your avatar or your sales & marketing document, Business card on steroids or even your CV depending on what you are using LinkedIn for.

However, when you create your profile on LinkedIn, the system automatically creates what is essentially a mirror image of it called your Public Profile. It is this page that is then indexed by the external search engines such as Google or Bing, and then appears in the search results out on the web. You can see what LinkedIn displays and make any changes required by accessing the Public Profile from the button in the top right hand corner of your main Personal Profile page.

At first sight, this Public Profile may seem unimportant in comparison, but do bear in mind that while your main profile can be viewed by the 635 million members of LinkedIn, your Public Profile is visible to anyone around the world with access to the Internet!

More than that, given the way that LinkedIn panders to Google and its ranking algorithm, your public profile on LinkedIn is likely to appear towards the top of the 1st page as well when you search for your name! (more…)

Article Categories: Optimise your Profile
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Dress Appropriately – LinkedIn Advent Calendar (Day 2)

December 2, 2018 by ,



In the real world, when we meet someone face to face but before we have the opportunity to speak, they are already starting to build a mental image and first impression of us. They create a back story, imagine what we sound like and even how the conversation would start. It’s instant, it’s automatic & it’s based on what they see.

The same thing happens on LinkedIn … except there, all of this is conjured up by and based on our Profile.

In particular, the top part of our Profile – the Introduction Card – serves exactly that purpose and creates this first impression. Above all, it has two very visual parts that we need to use to influence and, to an extent, direct that first impression.

Those elements are the banner & our photo.

Let’s take the banner first. This is “prime real estate” (more…)

Article Categories: LinkedIn Advice, LinkedIn Tips, New LinkedIn Profile, Optimise your Profile
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3 things to have in place before you buy Sales Navigator

August 19, 2018 by ,

I run lots of training sessions on using LinkedIn for Business Development, many just using the free account. I also do so on LinkedIn Sales Navigator and, while I wouldn’t have recommended it 3 years ago when it first came out, I certainly do now. However, not unreservedly.

My reticence is not because of the software, which is ever improving, but rather on the supporting elements we all need to ensure are in place around it which are key to it being a truly useful sales tool.

Personally I would highlight three elements to work on that are all things that you require when prospecting, whatever account you have on LinkedIn. If you can get these three things right and use all of the capabilities of the free account, then you can get a great deal out of it. However, putting them successfully in place, means that they can really come into their own when Sales Navigator is added to the equation. (more…)

Article Categories: B2B Advice for LinkedIn, Business Development on LinkedIn, Sales Navigator, Social Selling
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