Tag Archives: LinkedIn strategy

Quality versus quantity in your LinkedIn network

August 30, 2011 by ,

Quantity versus QualityThere’s long been an (often) animated debate as to the “right” way to approach networking and particularly to building your network.

In the red corner: there are advocates of a quality based approach where you only connect with people you either know well or who are directly relevant to you and what you do;

In the blue corner: over here, the watchword is ‘quantity’ and so the aim is to connect with all and sundry and rely on the idea of serendipity, that’s to say that these people are bound to know someone (who knows someone) who will be interested in what you do or offer.

LinkedIn of course supports both approaches and seemingly takes no sides in this.

However, there is a caveat to this because of the way that LinkedIn structures and displays its search results, which may influence your thoughts on this. This is particularly relevant if you are looking at this as a (new) business development tool (more…)

Article Categories: B2B Advice for LinkedIn, LinkedIn Advice, LinkedIn Strategy, Using LinkedIn
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LinkedIn Search Updates – this is really powerful!

February 2, 2011 by ,

LinkedIn Signal - site update[Update: as of 29th July 2013, LinkedIn has removed the LinkedIn Signal functionality from the site. A real pity because of its immense utility – if there are any ways to find the information it used to provide then I will report back here.

Update 2: You can now once again see Updates but only from individuals rather than be able to search teh site in its entirety. There is a post about this on this site here.]

LinkedIn have added another feature today, LinkedIn Search Updates, that will help you to reach out a just that little bit further into the 90m people that are currently members of the site by giving you the ability to search what they are writing about and sharing with others on LinkedIn. And it can be incredibly powerful!

If you were aware of LinkedIn Signal announced last year, then this is it … or at least the first incarnation. It comes in the form of a rather innocent looking Search box that sits on your homepage just above the Updates that appear there – however, this is actually quite a revolution (and revelation) because of the access it now gives you to what’s being said across the whole of the LinkedIn network, rather than (more…)

Article Categories: LinkedIn Advice, LinkedIn News, LinkedIn Site Changes, Networking supercharged, Using LinkedIn
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Using LinkedIn: 5 steps to success

July 15, 2010 by ,

Using LinkedIn: 5 steps to successThere is an ever increasing body of evidence showing that LinkedIn is the place to be within the social media world if you are looking to gain serious traction in the online business networking world. It is also generally considered to be a great social media antidote to the (all too often) chaotic worlds of Facebook and Twitter.

However, it’s important to realise that using LinkedIn can still very time intensive like most social media tools, even if we make the most of integrating our other online tools and sharing information we create elsewhere (as well as on LinkedIn itself). It’s unfortunately true that the business world is littered with people who have tried to take on too much and suffered the consequences – the internet world, because of it very nature, offers us a range of tools and the ability to follow in those footsteps unless we go in with clear business objectives in mind!

Therefore, to gain all of the benefits that LinkedIn can offer without suffering the potential downsides, it’s important to (more…)

Article Categories: LinkedIn Advice, LinkedIn Strategy, LinkedIn Training, Social Media
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