Tag Archives: LinkedIn Marketing

Getting the most from Who’s Viewed Your Profile page

August 6, 2018 by ,

Whenever I’m running training sessions, one of the areas we talk about that always gets a big thumbs up from the attendees is the “Who’s Viewed Your Profile” page on LinkedIn.

In almost all cases, when I ask if people check out who’s been looking at their Profile Page, I get a resounding “Yes!” from the majority of those in the room. That’s great! However, their reasons tend to be more personal interest than anything else and any solid action that they take afterwards, using the information they find there, is much less clear cut.

For me, I’d encourage you to make it as practical as possible. It’s a source of potentially very valuable information and if you are already using it as such, then congratulations! For me, that more how it should be used, something which is much more useful than a simple area of interest as the information it contains can lead to both new potential contacts and opportunities. (more…)

Article Categories: Business Development on LinkedIn, LinkedIn Marketing, Networking supercharged
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People Also Viewed – do you really need it?

June 20, 2018 by ,

The ‘People Also Viewed’ section is an area that has great potential value to certain types of people looking at your profile page. However, unlike most other parts of your profile, this is one that you don’t directly control in terms of the information it provides as it is created by LinkedIn.

More annoyingly, the value it provides isn’t reflected back to you, but rather benefits the person looking or indeed the people who appear in this list. Not good! In fact, it could be just the opposite and actually be detrimental to you, giving a link away from all the great information you are providing on your profile.

Just to be clear, the section I’m talking about is the column on the right hand side of your profile page which displays a series of profile links. (more…)

Article Categories: B2B Advice for LinkedIn, LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips
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Advertising on LinkedIn: Sponsored Inmail

April 14, 2015 by ,

sponsored-inmail-linkedinAdvertising on LinkedIn is one of the three streams of revenue that LinkedIn currently breaks out when it comes to its income streams and is currently, you might say, the one that is under-performing in comparison to the Talent Solutions and Premium accounts which make up the other revenue generators.

On the flipside, for us “the advertisers”, if used correctly there are some great opportunities to reach the target audiences we are interested in speaking to in a way that will present us positively and initiate that ongoing conversation and engagement we are looking for.

The initial advertising options that LinkedIn offered (and indeed still does offer) were in the form of small ads that still proliferate throughout the site with smaller businesses and corporates alike taking the opportunity to push adverts and offers directly onto the viewed pages of their target audience through the excellent targeting options that the advertising systems allow.

This was followed by Sponsored Updates and then the latest individual offering Sponsored Inmails – these were launched first of all last year and then relaunched last month with additional elements such as the promise of 100% delivery (more…)

Article Categories: Advertising on LinkedIn, B2B Advice for LinkedIn, Businesses using LinkedIn, LinkedIn Marketing
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