Category Archives: LinkedIn Marketing

Updates on LinkedIn – 10 ways to make them more effective

March 26, 2015 by ,

Linkedin-updatesAs either an information broadcast method, a content marketing tool or an easy method of engagement, the Updates on LinkedIn remain an often used yet rarely optimised opportunity on the site.

The Updates box site prominently at the top of your homepage on LinkedIn. However, it isn’t the easy “solve all” tool that some consider it to be – simply sending something out to appear on your connections’ homepage is not going to immediately generate hundreds of hits. Rather it is a gradual process requiring patience – a drip feed approach which increases visibility, generates page views and likes, delivers key information to connections and keeps you ‘front of mind’. If done correctly.
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Article Categories: B2B Advice for LinkedIn, Businesses using LinkedIn, Content Marketing, LinkedIn Marketing
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Unlocking the Marketing Opportunities on LinkedIn

June 1, 2011 by ,

Much focus is made on LinkedIn on the benefits to the individual, either from business development, job hunting or general networking … and rightly so! The start point of our individual activity revolves around our Personal profile and all interaction is carried out between members.

However, arguably a much greater benefit can be gained by organisations that are able to tap into the tools and opportunities that the LinkedIn site offers from a general marketing and branding perspective – both active and passive, corporate and individual, broadcast and targetted.

In the Unlocking the Company Marketing Opportunities on LinkedIn, we examine the opportunities that exist on LinkedIn from a company perspective and how to both identify the ones that will provide real benefit and then tap into them. We also look at how to go about coordinating the activity both at an individual and company level, and then .

This is a half day session which is available as an in-house workshop just for the marketing team or can be built into a full day workshop where other sessions might include LinkedIn for Business Development, looking across the company at creating a consistent profile or in conjunction with a session for the HR team.

Article Categories: Advanced LinkedIn, LinkedIn Marketing
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