Tag Archives: BrandYou

LinkedIn have decided to go on the offensive – or at least that’s what I think you could call it. They’ve launched a site/service called BrandYou which is aimed at helping professionals look at their own personal branding, which I guess will sit comfortably alongside the product and services “branding” that they have been bringing in lately on their Company pages and well as backing up their position as the leader in online personal business networking.

Personally, I’m all in favour of this type of initiative – I think that we forget all too often that content and opinion we publish on the net has an impact on the way that people view us. I consider any foray into social media – from blogs to social networks to forums, You Tube and beyond – will not just impact on one’s own brand, but (more…)