LinkedIn for Accountants

Over 500m business people worldwide (23m in the UK alone) consider LinkedIn to be the pre-eminent online business networking platform; where professionals connect & network, market themselves, their skills, services & products, and where they develop sales.

Using live examples on LinkedIn, the LinkedIn for Accountants workshop in London is designed to ensure you’re best placed to use the power of LinkedIn. It will give you the know-how to market yourself, your services & the company, to identify and approach prospects, and to develop new business through it.
The workshop is aimed at those who are already on LinkedIn but have not yet harnessed its real power. It will also help those about to take their first steps.

We’ll be covering:

• Context; business development in accounting
• How to use LinkedIn as a key business tool
• Key concepts and key settings on LinkedIn to get the most out of it
• Creating a Profile that attracts attention, engages your target audience & markets you
• Targetting prospects using the Advanced Search and other tools
• The best ways to connect with people (and the worst!)
• Tools on LinkedIn to market and promote you, your products & services, & your business
• Effective use of Groups as an interaction and targeting tool
• Integrating, Coordinating and Best practice
• … and many more key areas …

Workshop Overview

This is a half day workshop where we concentrate on getting the foundations in place and then developing leads and prospects through the system as well as marketing yourself, your services, skills or your company’s products. It will give you all you need to make LinkedIn a key part of your business development and marketing toolbox.

We start by looking at your personal profile, the foundation of your activity on LinkedIn, and examine how to both appeal to individual visitors as well as help you to attract the right people by appearing high up LinkedIn’s Search. We then move on to how you can actively use LinkedIn to find the right connections for you and your business. This then helps us look at the core business building functionality via proactive targeting of contacts and prospects, increasing your own visibility and branding across the site and ensuring that you can use the tools available to achieve business success.

We have a maximum of 15 people per session to ensure that you have the opportunity to ask questions and clarify your understanding of the tools and their potential on the site.

What you take away

The cost of the London LinkedIn for Accountants workshop is now just £120.00 and includes:

• Half-day workshop covering Using LinkedIn for Accountants
• Handout pack containing full slide pack for note taking
• Document covering LinkedIn Profile Setup & Optimisation
• 6 months email support (for any follow up questions while putting the contents of the session into practice)

LinkedIn for Accountants Workshop Agenda

Our London LinkedIn for Accountants workshop covers the following areas:

i) The Context: Business development in Accounting

• The perfect storm; changes hitting the sector
• The role of business development in the modern practice
• The need for differentiation & importance of content marketing

ii) Key concepts on LinkedIn

• Using your network effectively
• Getting your Settings and Planning right

iii) Building a customer focused Personal profile

• Developing your profile to work best to attract your target audience
• Getting found on LinkedIn for your target keywords and areas of expertise
• Using your profile as a sales and marketing document (both before and after contact)
• Using rich media to enhance your visibility, credibility & branding

iv) Identifying prospects, opportunities and developing your network to achieve the best results

• Connect to your contacts & make your network visible to you
• Target new prospects by industry, geography, company
• Tap into your connections to create referral opportunities
• Identify key stakeholders easily & quickly
• Successful ways to connect (and some to avoid)
• Using tags to categorise communications and engage more effectively

v) Marketing yourself, increasing visibility & developing your reputtaion

• Developing and raising your profile to set you apart on LinkedIn
• Marketing yourself, your company and your products / services
• Groups: finding the right ones, participating sensibly and using effectively
• Updates: how to use them best without re-inventing the wheel
• LinkedIn’s publishing tool and how to use it

vi) Integrating, Coordinating and Getting Organised

• Personal and Company Integration
• Company ‘Best Practice’ and coordination at a company & team level
• Key activities for you and how to organise them

For more details or to book a place, please use the methods below:

To book your place at the London event, please contact us on 020 3633 0230 or email events@linkedintraining.net.