LinkedIn Masterclass Series: Social Media Week 2014

The LinkedIn Masterclass Series that I will be running at the Social Media Week 2014 does unfortunately attract a small charge, though in the spirit of Social Media Week, I have kept this minimal. I have also decided to restrict numbers to 20 people per session so hopefully we can get any additional questions you may have answered as well!

If you wish to come along to one of the workshops, then just select the session below that you’d like to attend and click on the ‘Add to cart’ button. They are all being held in the Warwick Room at The Gestalt Centre which is about 5 minutes walk from either Liverpool Street or Old Street stations.

Each session lasts 90 minutes – I don’t do personal advertising so it’s straight into the “good stuff” – and costs the princely sum of £10 (all included) which is going towards covering the venue costs.

I look forward to seeing you at one of the events.

All the best, Mark


All of the sessions are now taking place on Monday 22nd September 2014 and the timings are as follows:

Creating YOUR perfect LinkedIn Profile

(This session runs from 09.00 through to 10.30)

Here we will be looking at how to plan and create a Personal Profile on LinkedIn which delivers against your objectives for being on the site and ensures that you and your business stand out from the crowd.

More than any other network, your profile page on LinkedIn reflects you and needs to be focused, targeted and updated – we will examine how to increase the appeal and ‘stickiness’ of your Profile for other members of LinkedIn and how to help ensure that you appear prominently in LinkedIn’s Search for your main keywords.

Unlocking LinkedIn’s Company Marketing Potential

(This session runs from 11.30 through to 13.00)
[I’m afraid this event is now full – if you are still interested in attending the full session then I run this as a half day course – details here. To help, I am offering an early bird rate of £75.00 to those expressing an interest via SMW – just quote SMW1410 when booking your place.]

In this workshop, we examine the marketing opportunities that exist on LinkedIn from a company perspective and how to both identify the ones that will provide real benefit and then tap into them.

We will be focusing primarily on:

  • Setting up and effectively using LinkedIn’s Company Pages
  • Benefiting from the push marketing opportunities on offer and the customer targeting benefits of the showcase pages
  • Integrating the power of your staff’s personal profile pages
  • Building LinkedIn into your Content Marketing activities
  • Paid advertising options available


LinkedIn as a Social Selling Tool

(This session runs from 14.00 through to 15.30)

In this session, we look at where LinkedIn can help resolve the issues that sales professionals and sales teams face on a daily basis. We also examine the Social Selling process and how the use of tools such as LinkedIn can help add to the information and opportunities that we can tap into.

In particular, we will look at:

  • LinkedIn as part of the Sales & Marketing process
  • Make yourself really visible to your prospects
  • Building a powerful profile
  • Develop a Connection strategy which delivers
  • Build a Prospect list in LinkedIn
  • Target new prospects by industry, geography, company
  • Researching opportunities and connection options
  • Create awareness and sales interest