LinkedIn for Business Success (Cambridge)

LinkedIn Course Cambridge - LinkedIn for Business



Half day course
09.00 – 13.00
Cost: £125.00

To book your place, please contact us on 020 3633 0230, email or
Eventbrite - Using LinkedIn for Business - Cambridge
For In-house customised workshops, click here

In light of the ongoing Coronavirus pandemic, all face to face public courses have been cancelled until further notice. These have been replaced with a powerful set of small group virtual courses covering:

i) Getting into LinkedIn: a 2 hour training session helping you make the most of LinkedIn and understand its opportunities and how to benefit from them;

ii) Using LinkedIn for Business: virtual LinkedIn Training course delivered live over 2 x 2 hour sessions containing the same elements as the face to face courses;

iii) LinkedIn Monthly Mentoring: 4 x 1 hour sessions guiding you through setting up to best effect with weekly live training sessions & follow up tasks over the course of a month.

There are now more than 690m business people worldwide and in excess of 29m in the UK (not to mention now 79,000 within a 25 mile radius of Cambridge) who consider LinkedIn to be the pre-eminent business networking platform online. A key place online where professionals have the ability to connect, develop their sales and market themselves, their skills, services and products.

Using live demos, the LinkedIn for Business workshop in Cambridge is designed for anyone looking to use LinkedIn more effectively and to ensure that you are best placed to use the power and opportunities of LinkedIn for you and your business, giving you the know-how to market yourself, increase your visibility & reputation and, most importantly, develop new business on it.

We’ll be covering:

• Key Concepts and settings on LinkedIn to get the most out of it
• Creating a Profile which will market, attract and sell for you
• Targeting prospects using the Advanced Search and other tools
• How to best connect with people (and how not to)
• Tools on LinkedIn to market and promote you, your products / services & your business
• LinkedIn Rich Media making you stand out more
• Developing and Using your Company Pages to best effect
• Integrating, Coordinating and Best practice
… and many more key areas …

Numbers are limited to a maximum of 10 people and questions are encouraged throughout – the format is a mixture of slides, used to introduce the key areas we are looking at, before then going online to demonstrate the capabilities of the site in live situations.

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What you take away

The cost of the Cambridge LinkedIn for Business Workshop is now just £125.00 and includes:

  • Half-day workshop covering Using LinkedIn for Business Success
  • Handout pack containing full slide pack for note taking
  • Document covering LinkedIn Profile Setup & Optimisation
  • 3 months email support (for any follow up questions while putting the contents of the session into practice)
  • Access to a LinkedIn Group containing ongoing updates and changes to LinkedIn as well as advice and tips

The upcoming Cambridge Workshops are being run from 09:00 through to 13:00 on the following dates:

  • Monday 20th January 2020

To book your place at the Cambridge event, please contact us on 020 3633 0230 or email

LinkedIn for Business Success Workshop Overview

Our Cambridge LinkedIn for Business workshop covers the following areas:

i) Introduction, positioning and key concepts on LinkedIn

  • LinkedIn as a key part of the Sales & Marketing process
  • Why the “Big Room” concept and Connection leves are important
  • Key Business settings to use the site effectively

ii) Building a customer focused Personal profile

  • Developing your profile to work best to attract your target audience
  • Getting found on LinkedIn for your target keywords and areas of expertise
  • Using your profile as a sales and marketing “Social Proof” document (both before and after contact)
  • Using rich media to enhance your visibility, credibility & branding

iii) Identifying prospects and opportunities while developing your network

  • Methods and approaches to extend your network into relevant areas
  • Tap into your connections to create referral opportunities
  • Identify key stakeholders easily & quickly
  • How to approach and connect with target connections (and some to avoid)
  • Engaging and keeping in touch with contacts

iv) Marketing yourself, your company & your services

  • Developing and raising your profile to set you apart on LinkedIn
  • Using different types of Updates to better market yourself, your company and your products / services
  • Understanding Content marketing options and LinkedIn’s algorithm
  • Direct marketing opportunities on LinkedIn and LinkedIn’s publisher tool
  • Recommendations, messaging, endorsements and other on site tools

v) Getting the best from your Company Page

  • Developing, expanding and promoting the new format Company Pages
  • Using the Company Updates, customised options and Employee Advocacy
  • Company Showcase Pages and their potential use examined

vi) Integrating, Coordinating and Getting Organised

  • Personal and Company Integration
  • Company ‘Best Practice’ and coordination at a company & team level
  • Key activities for you and how to organise them

For more details or to book a place, please use the methods below:

To book your place at the Cambridge event, please contact us on 020 3633 0230 or email

Linkedin Course Cambridge - LinkedIn for Business