How to Use LinkedIn for Business (Richmond & Kingston)

LinkedIn Course Richmond & Kingston - LinkedIn for BusinessOther London sessions
LinkedIn for Recruiters


28th June 2016

Half day course
09.00 – 13.00
Cost: £125.00

To book your place, please contact us on 020 3633 0230, email or
Eventbrite - Using LinkedIn for Business - Kingston / Richmond
For In-house customised workshops, click here

There are now more than 433m business people worldwide and in excess of 21m in the UK (not to mention now 2m within a 10 mile radius of Central London) who consider LinkedIn to be the pre-eminent business networking platform online. A key place online where professionals have the ability to connect, develop their sales and market themselves, their skills, services and products.

Using live demos, the LinkedIn for Business workshop is designed for anyone looking to use LinkedIn more effectively and to ensure that you are best placed to use the power and opportunities of LinkedIn for you and your business, giving you the know-how to market yourself, increase your visibility & reputation and, most importantly, develop new business on it.

We’ll be covering:

• Key Concepts and settings on LinkedIn to get the most out of it
• Creating a Profile which will market, attract and sell for you
• Targeting prospects using the Advanced Search and other tools
• How to best connect with people (and how not to)
• Tools on LinkedIn to market and promote you, your products / services & your business
• Using Groups effectively as an interaction and targeting tool
• LinkedIn Rich Media making you stand out more
• Developing and Using your Company Pages to best effect
• Integrating, Coordinating and Best practice
… and many more key areas …

Numbers are limited to a maximum of 12 people and questions are encouraged throughout – the format is a mixture of slides, used to introduce the key areas we are looking at, before then going online to demonstrate the capabilities of the site in live situations.

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What you take away

The cost of the LinkedIn for Business Workshop is now just £125.00 (discounted rate for Richmond Rugby Business Club) and includes:

  • Half-day workshop covering Using LinkedIn for Business Success
  • Handout pack containing full slide pack for note taking
  • Document covering LinkedIn Profile Setup & Optimisation
  • 6 months email support (for any follow up questions while putting the contents of the session into practice)
  • Access to a LinkedIn Group containing ongoing updates and changes to LinkedIn as well as advice and tips

The upcoming Richmond & Kingston Workshop is being run at:

Kingston Lodge Hotel
94 Kingston Hill
Kingston upon Thames

from 09:00 through to 13:00 on the following dates:

  • Tuesday 28th June 2016

To book your place at the London event, please contact us on 020 3633 0230 or email

LinkedIn for Business Success Workshop Overview

Our LinkedIn for Business workshop covers the following areas:

i) Introduction, positioning and key concepts on LinkedIn

  • LinkedIn as a key part of the Sales & Marketing process
  • Key Business settings to use the site effectively

ii) Building a customer focused Personal profile

  • Developing your profile to work best to attract your target audience
  • Getting found on LinkedIn for your target keywords and areas of expertise
  • Using your profile as a sales and marketing document (both before and after contact)
  • Using rich media to enhance your visibility, credibility & branding

iii) Identifying prospects, opportunities and developing your network to achieve the best results

  • Connect to your contacts & make your network visible to you
  • Target new prospects by industry, geography, company
  • Tap into your connections to create referral opportunities
  • Identify key stakeholders easily & quickly
  • Successful ways to connect (and some to avoid)
  • Using tags to categorise communications and engage more effectively

iv) Marketing yourself, your company & your services

  • Developing and raising your profile to set you apart on LinkedIn
  • Marketing yourself, your company and your products / services
  • Groups: finding the right ones, participating sensibly and using effectively
  • Updates: how to use them best without re-inventing the wheel
  • LinkedIn’s publishing tool and how to use it

v) Getting the best from your Company Page

  • Developing, expanding and promoting the all important Company Pages
  • Company Showcase Pages examined
  • Using the Company Updates & building your followers

vi) Integrating, Coordinating and Getting Organised

  • Personal and Company Integration
  • Company ‘Best Practice’ and coordination at a company & team level
  • Key activities for you and how to organise them

For more details or to book a place, please use the methods below:

To book your place at the Richmond & Kingston event, please contact us on 020 3633 0230 or email

Linkedin Course Richmond & Kingston - LinkedIn for Business