LinkedIn for Business (Full day workshop)

There are now more than 500m business people worldwide and in excess of 23m in the UK (not to mention now 2m within a 10 mile radius of Central London) who consider LinkedIn to be the pre-eminent business networking platform online. A key place online where professionals have the ability to connect, develop their sales and market themselves, their skills, services and products.

Using live demos, the LinkedIn for Business workshop in London is designed for anyone looking to use LinkedIn more effectively and to ensure that you are best placed to use the power and opportunities of LinkedIn for you and your business, giving you the know-how to market yourself, increase your visibility & reputation and, most importantly, develop new business on it.

We’ll be covering:

• Key Concepts and settings on LinkedIn to get the most out of it
• Creating a Profile which will market, attract and sell for you
• Targeting prospects using the Advanced Search and other tools
• How to best connect with people (and how not to)
• Tools on LinkedIn to market and promote you, your products / services & your business
• Using Groups effectively as an interaction and targeting tool
• LinkedIn Rich Media making you stand out more
• Developing and Using your Company Pages to best effect
• Integrating, Coordinating and Best practice
… and many more key areas …

Numbers are limited to a maximum of 15 people and questions are encouraged throughout – the format is a mixture of slides, used to introduce the key areas we are looking at, before then going online to demonstrate the capabilities of the site in live situations.

 

What you take away

The cost of the LinkedIn for Business Full day Workshop is now just £165.00 and includes:

• Full-day workshop covering Using LinkedIn for Business Success
• Handout pack containing full slide pack for note taking
• Document covering LinkedIn Profile Setup & Optimisation
• 3 months email support (for any follow up questions while putting the contents of the session into practice)
• Access to a LinkedIn Group containing ongoing updates and changes to LinkedIn as well as advice and tips

The upcoming Maidenhead / Windsor Workshop is being held at:

Chartered Institute of Marketing
Cookham
Maidenhead
SL6 9QH
on Tuesday 6th June from 09:30 through to 16.30.

To book your place at this event, please contact us on 020 3633 0230 or email events@linkedintraining.net.

LinkedIn for Business Full Day Workshop Overview

i) Introduction, positioning and key concepts on LinkedIn

• LinkedIn as a key part of the Sales & Marketing process
• Key Business settings to use the site effectively

ii) Building a customer focused Personal profile

• Developing your profile to work best to attract your target audience
• Getting found on LinkedIn for your target keywords and areas of expertise
• Using your profile as a sales and marketing document (both before and after contact)
• Using rich media to enhance your visibility, credibility & branding

iii) Selling using LinkedIn: finding and engaging with prospects and developing opportunities

• Connect to your contacts & make your network visible to you
• Target new prospects by industry, geography, company
• Tap into your connections to create referral opportunities
• Identify key stakeholders easily & quickly
• Successful ways to connect (and some to avoid)

iv) Marketing yourself, your company & your services

• Developing and raising your profile to set you apart on LinkedIn
• Marketing yourself, your company and your products / services
• Groups: finding the right ones, participating sensibly and using effectively
• Updates: how to use them best without re-inventing the wheel
• LinkedIn’s publishing tool and how to use it

v) Getting the best from your LinkedIn Company Tools

• Developing, expanding and promoting the all important Company Pages
• Company Showcase Pages examined
• Using the Company Updates & building your followers
• Advertising Opportunities on LinkedIn

vi) Integrating, Coordinating and Getting Organised

• Personal and Company Integration
• Company ‘Best Practice’ and coordination at a company & team level
• Key activities for you and how to organise them

For more details or to book a place, please use the methods below:

To book your place at the London event, please contact us on 020 3633 0230 or email events@linkedintraining.net.