Using LinkedIn for Business (Writtle College – Chelmsford)

THIS EVENT IS NOW FULL. If you are interested in other events, please contact us on 01784 479361
or email

There are now more than 175m business people worldwide and in excess of 10m in the UK (not to mention 1.3m within a 10 mile radius of Central London) who consider LinkedIn to be the pre-eminent business networking platform online. A key place online where professionals have the ability to connect, develop their sales and market themselves, their skills, services and products.

Using live demos, the LinkedIn for Business workshop is designed to ensure that you are best placed to use the power and opportunities of LinkedIn for you and your business, giving you the know-how to market yourself, increase your visibility & reputation and, most importantly, develop new business on it.

We’ll be covering:

• How to get the most out of LinkedIn
• Key considerations when creating a Profile which will market and sell for you
• Developing your network and integrating your current one
• How to best connect with people (and how not to)
• Tools on LinkedIn to promote you and your business
• Targeting prospects using the Advanced Search and other tools
• LinkedIn applications making your life easier
• A recommended weekly LinkedIn regime
… and many more key areas …

Questions are encouraged throughout – the format is a mixture of slides, used to introduce the key areas we are looking at, before then going online to demonstrate the capabilities of the site in live situations.

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What you take away

The contents of this LinkedIn for Business Workshop include:

  • Half-day workshop covering Using LinkedIn for Business
  • Handout pack containing slides for note taking
  • Document covering LinkedIn Profile Setup & Optimisation

This LinkedIn for Business Workshop will be run at:

Writtle College

(location details)

from 09:00 through to 12:45 on Thursday 4th October

The Event is now full but if you are interested in further events in the area then contact us on 01784 479361 or email

LinkedIn for Business Workshop Overview

This LinkedIn for Business workshop covers the following areas:

i) Introduction to LinkedIn

  • Why LinkedIn is key and its place in the social media and business worlds
  • Setting your LinkedIn strategy
  • Getting your Settings right for you

ii) Creating the right profile: the cornerstone of your LinkedIn activity

  • Developing your profile to attract new prospects and clients as well as acting as “social proof” for referrals and word of mouth
  • Getting to the top of search results on LinkedIn for your target keywords
  • Using the available applications to enhance your visibility and credibility

iii) Developing your network to increase your reach and visibility

  • Methods and approaches to extend your network
  • Using the advanced search facilities to find new potential prospects and target new business
  • How to approach and connect with people – and how not to!
  • Opportunities with the ‘tagging’ function examined

iv) Raising your profile and marketing yourself, your company and services

  • Developing and raising your profile to set you apart from the competition on LinkedIn
  • Updates: how to use them best without re-inventing the wheel
  • Groups: participating sensibly and establishing your own
  • Answers, events, messaging, testimonials and other on site tools

v) Company tools and coordinating activities

  • Setting up, expanding and promoting the all important Company Pages
  • Company Page Products and Services examined
  • Using the Company Updates and Follow buttons
  • Integrating your LinkedIn activity with your other online activities

vi) Integrating and Getting Organised

  • Personal and Company Integration
  • Company ‘Best Practice’ and coordination at a company & team level
  • Key activities for you and how to arrange them