Tag Archives: SSI

What is LinkedIn’s Social Selling Index & how to benefit from it

Social Selling Index SSIWe now have access to an online tool called the Social Selling Index which is designed to give a snapshot of where you are in using LinkedIn as part of your sales – your social sales – activities. The details are displayed on your own page with references to how you rank in comparison to others within the same industry and your perceived peer group.

It is also couched with a number of references to LinkedIn’s Sales Navigator account – this is one of the premium account levels and the stream which is designed to help the sales professional to prospect and develop more business using social channels, and LinkedIn in particular.

What is the Social Selling Index?

The Social Selling Index (SSI) was a metric that LinkedIn introduced for companies at the start of 2014 and then for individuals towards the end of last year, and was available just to those with the upgraded Sales Navigator account. As of this month, this has now been made available to all of LinkedIn’s members.

Your SSI is represented as a score out of 100 with 4 different key areas each marked out of a maximum of 25 – these areas represent and try to measure the four pillars of Social Selling according to LinkedIn (ones that I broadly agree with) which are: (more…)

Article Categories: Businesses using LinkedIn, LinkedIn Training, Social Selling
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