13th December 2018
Full Day course
inc. lunch & refreshments
09.30 – 16.30
Cost: £170.00
13th December
is being run at
Manchester Central Library, St Peter’s Square, Manchester M2 5PD
There are now more than 590m business people worldwide and in excess of 25m in the UK (not to mention 600,000 within a 25 mile radius of Manchester) who consider LinkedIn to be the pre-eminent business networking platform online. A key place online where professionals have the ability to connect, develop their sales and market themselves, their skills, services and products.
Using live demos, the LinkedIn for Business workshop in Manchester is designed for anyone looking to use LinkedIn more effectively and to ensure that you are best placed to use the power and opportunities of LinkedIn for you and your business, giving you the know-how to market yourself, increase your visibility & reputation and, most importantly, develop new business on it.
We’ll be covering:
• Key Concepts and settings on LinkedIn to get the most out of it
• Creating a Profile which will market, attract and sell for you
• Targeting prospects using the Advanced Search and other tools
• How to best connect with people (and how not to)
• Tools on LinkedIn to market and promote you, your products / services & your business
• Using Groups effectively as an interaction and targeting tool
• LinkedIn Rich Media making you stand out more
• Developing and Using your Company Pages to best effect
• Integrating, Coordinating and Best practice
… and many more key areas …
Numbers are limited to a maximum of 15 people and questions are encouraged throughout – the format is a mixture of slides, used to introduce the key areas we are looking at, before then going online to demonstrate the capabilities of the site in live situations.
What you take away
The cost of the full day LinkedIn for Business Workshop is now just £170 and includes:
- Full day workshop covering Using LinkedIn for Business
- Handout pack containing slides for note taking
- Document covering LinkedIn Profile Setup & Optimisation
- Lunch and refreshments during the day
- 3 months email support (for any follow up questions while putting the contents of the session into practice)
The upcoming workshop is being run at Manchester Central Library from 09:30 through to 16:30 on the following date:
- Thursday 13th December 2018
LinkedIn for Business Workshop Overview
Our Reading LinkedIn for Business workshop covers the following areas:
i) Introduction and Key concepts on LinkedIn
- Why LinkedIn is key and its place in the today’s business world
- Getting your Settings (and your Planning) right
ii) Creating the right profile: the cornerstone of your LinkedIn activity
- Developing your profile to work best to attract your target audience
- Getting found on LinkedIn for your target keywords and areas of expertise
- Cover off the requirements of “social proof” (both before and after contact)
- Using rich media to enhance your visibility, credibility & branding
iii) Prospecting and contacting people successfully to achieve the results you want
- Methods and approaches to extend your network into relevant target areas
- Advanced search facilities to target new business & find the right people
- Using Company search to identify stakeholders within an organisation
- Developing referral opportunities using networks and contacts
- How to approach and connect with those people – and how not to
- Engaging and keeping in touch effectively
iv) Inbound marketing to increase visibility & develop opportunities
- Developing and raising your profile to set you apart on LinkedIn
- Updates: how to use them best without re-inventing the wheel
- Content marketing possibilities to promote your company, products & services
- Direct marketing opportunities using the options available
- Groups: finding the right ones, participating sensibly and using effectively
- Using the Publisher tool to raise profile and engagement
v) Using Company Tools to best effect
- Setting up, expanding and promoting the all important Company Pages
- Company Showcase Pages examined
- Using the Company Updates, customised options & building your followers
- Advertising options on LinkedIn
vi) Integrating, Coordinating and Getting Organised
- Personal and Company Integration
- Company ‘Best Practice’ and coordination at a company & team level
- Key activities for you and how to organise them
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