Don’t make your employees into stormtroopers

A long time ago, in a company far far away …

Well, without wishing to spoil a good story, scarily it was actually last month.

I was speaking to a company about using LinkedIn as a business development tool. No surprise there.

I’d mapped out a training plan for them and, as is my preference, the 1st session included how they presented themselves on the site – their Professional branding – particularly the sales team.

That’s all covered I was reassured.

Super! But I thought I’d check anyway.

First one was okay, a couple of pieces missing but generally not too bad.

The second one looked strangely familiar.

As did the third and the fourth.

By the time I got to the twelfth it was abundantly clear that all they had done was cut & paste the same corporate piece into the About, Headline and the Work Experience sections.

The photo & name was the only difference.

Now I’m a big fan of branding but the keywords for me are:

✅ Consistency
✅ Coordination

It’s critical there is also personality in the profile.

The client deals with a person – the person who represents the company. Therefore by all means get the message right, give a template to work from but do allow the personality to come through as well.

If not, you’re basically telling your customers that you are represented by a group of stormtroopers.

And call me picky but I’m not sure that’s in anyone’s interest.

Mark White, LinkedIn trainer

Mark White, LinkedIn trainer

My passion is helping companies and individuals to use and APPLY LinkedIn more effectively - that is to use it to develop new business, find a new role, to market yourself, your company and products ... whatever your reason for using LinkedIn is! I run internal workshops for companies looking to bring their key people or teams up to speed and run public courses around the UK.
Mark White, LinkedIn trainer
Mark White, LinkedIn trainer
Mark White, LinkedIn trainer

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Mark White, LinkedIn trainer
Upcoming courses are: LinkedIn for Business Success London (17th October) Birmingham (9th October) Manchester (28th October) Bristol (22nd October) Northampton (31st October)

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