November was another really busy month (which is great!) primarily running in-company workshops with a particular focus on Using LinkedIn for Business Development as well as presenting at some great events – there was the Midlands Expo at the start of November and then the NorthWest Expo last week at Old Trafford, both really well attended!
December is shaping up to be similarly hectic but the main event I’ll be speaking at this time is online … at the LinkedIn Success Summit which is a virtual event running from 7th – 11th December and featuring some of the best known trainers and speakers on LinkedIn from … well …all round the world really including some of my personal favourites.
I’m pleased to say that I will also be adding to the mix. 🙂
Groups are a big deal on LinkedIn – they can deliver a huge amount of value from a research, visibility and engagement perspective )according to your focus) and usually our difficultly is finding the right ones and, of course, the perennial issue of keeping on top of what is going on in them.
If, like me, you prefer not to receive lots of emails informing you of the latest discussions and postings in the Groups you belong to but instead prefer to keep a watching brief by yourself, then you will probably have turned off the daily or weekly notifications and instead head to your Groups homepage where a graphic list of all of the Groups you belong to appears.
Your list should appear in a grid formation something along the lines below, with each block representing your Groups and with a number in the top right hand corner of the block indicating if there has been any new activity in the last 24 hours. (more…)
While I’m a great advocate of LinkedIn and the other online communities, I am also a massive fan of face to face meetings and the ability to ask questions and talk through an issue you have. From a training perspective, this really shows itself in the fact that people flock to onsite training sessions rather than simply check out online help forums or watch webinars with no opportunity to delve more deeply!
In an effort to help, at some of the exhibitions that I will be attending over the coming months, I am dedicating the stands to offering as much support as I can to users of LinkedIn coming along to the shows. If you have questions about LinkedIn, what it can do and how you might use it in your business activities, then come and ask. (more…)
Keyword research forms the basis of every type of online marketing activity from Search Engines to pay Per click, email marketing and, of course, the elements of social networking and social search that we are interested in here. The keywords and, most commonly, keyword phrases, that result from this research will dictate to a large degree how we get found and whether we are getting found for the right products, skills and expertise or not.
How you use the keyword phrases is important but let’s take a step back for a second … even more important is finding the right ones or else all your effort using them after that point will be time wasted. If you are focusing your attention on being found for one phrase but your prospective clients are using a totally different one as they search for potential suppliers then we have a mismatch – and unfortunately you are going to be the loser in this.
Why bother with LinkedIn?
When we search for people to connect with on LinkedIn, we tend to do so for a variety of different reasons. Two of the main ones are that we are looking for (more…)
I talk to a lot of people about LinkedIn – it’s what I do – and coming hot on the heels of LinkedIn being one big recruitment fest, the next most frequent comparison I hear is that LinkedIn is “Facebook for Professionals”. While that description might tap into the interactive aspect of the site, it’s still wide of the mark to my mind and not how I recommend that we think of it.
The issue for me is that people behave differently when they get behind a keyboard … particularly on Social Media. They’ll say things they would never dream of saying face to face. I can think of a few high profile tweeters who have fallen foul of the “Type & Hit Send” mentality and then regretted it.
Equally, the random sharing of information such as your breakfast habits or the fact that you are currently seated in Starbucks and “the Mango Mocha Choca is to die for” is something that should remain the reserve of the Twitter and Facebooks of this world and not something that I’d recommend subjecting new professional acquaintances or business contacts to on LinkedIn. (more…)