Author Archives: Mark White, LinkedIn trainer

About Mark White, LinkedIn trainer

My passion is helping companies and individuals to use and APPLY LinkedIn more effectively - that is to use it to develop new business, find a new role, to market yourself, your company and products ... whatever your reason for using LinkedIn is! I run internal workshops for companies looking to bring their key people or teams up to speed and run public courses around the UK.

10 focus areas on your LinkedIn profile

LinkedIn Profiles - 10 focus pointsThe old adage states that “All roads lead to Rome” and, for me, on most social networking sites the same is true when it comes to your profile page – no matter where you come across someone, you will automatically gravitate back to their profile page soon afterwards to find out more about them. This makes your profile page an essential element to get right and one that is worth spending the time on to make sure it works for you and not against you.

This is particularly true on LinkedIn where you now have an increasing number of ways to communicate what you do, allowing you to both state and demonstrate your experience and your knowledge. However, it isn’t a CV (Resume) so don’t just take your “normal” CV and copy (more…)

Article Categories: LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips, Optimise your Profile
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Using LinkedIn: 5 steps to success

Using LinkedIn: 5 steps to successThere is an ever increasing body of evidence showing that LinkedIn is the place to be within the social media world if you are looking to gain serious traction in the online business networking world. It is also generally considered to be a great social media antidote to the (all too often) chaotic worlds of Facebook and Twitter.

However, it’s important to realise that using LinkedIn can still very time intensive like most social media tools, even if we make the most of integrating our other online tools and sharing information we create elsewhere (as well as on LinkedIn itself). It’s unfortunately true that the business world is littered with people who have tried to take on too much and suffered the consequences – the internet world, because of it very nature, offers us a range of tools and the ability to follow in those footsteps unless we go in with clear business objectives in mind!

Therefore, to gain all of the benefits that LinkedIn can offer without suffering the potential downsides, it’s important to (more…)

Article Categories: LinkedIn Advice, LinkedIn Strategy, LinkedIn Training, Social Media
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LinkedIn in figures: Hubspot Infographic

LinkedIn InfographicI do like the recent trend towards creating Infographics which are hugely useful I find in getting your point across of a certain subject in a concise and very visual way. Sadly, I really don’t have the talent to do them justice so instead I wanted to share with you one created at the end of June 2010 by Hubspot.

Lots of interesting pointers in it and created soon after LinkedIn announced that they had passed the 70 million member mark – no mean feat, even given the current increasing focus on the whole area of Social Media and how it can work to increase customer interaction and business success on the back of that.

One key element in the report for me was that (more…)

Article Categories: LinkedIn News, Social Media
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LinkedIn Tips: avoiding update clutter (basic)

LinkedIn Tips and AdviceDuring the LinkedIn training sessions I run, one of the things that I find LinkedIn users are getting a little tired of is the increasing stream of non business updates from their connections on their LinkedIn homepage. Don’t worry, there is an easy solution!

A lot of these updates come from your connections who have directly tied their Twitter account to their LinkedIn one without any filtering. This means that you can get a lot of chatter which you may not want on a business network.

Like so much on LinkedIn, however, you can alter what you see on screen and customise it to your own tastes. In this case, you can hide updates from individuals as required without disrupting those that you get from other connections. There are two ways (more…)

Article Categories: LinkedIn Tips
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LinkedIn hits 4m users in UK

Linkedin Training ServicesWhile it’s true that Facebook and Twitter get a lot of press coverage, LinkedIn continues to quietly go about its business, developing a hugely interactive platform and in the process building up an impressive (and remarkably active) user base.

Earlier this month, it announced that it has now surpassed 70m users worldwide while, in the UK, the number of users has also exceeded 4m for the first time. This certainly means that it is not only a key business networking site but its rate of growth also seems to be increasing. Certainly, from my own point of view, during the monthly “Introduction to LinkedIn” session we do at (more…)

Article Categories: LinkedIn News, Social Media
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The changing face of LinkedIn

Changing LinkedInThere has been great change at LinkedIn and I don’t just mean over the past few months although it’s true that there have also been numerous additions to the platform and its user base just recently as well.

For me, the difference between the LinkedIn that I first used some four years ago and the vibrant interactive place that I see today is like chalk and cheese. The development from online rolodex to interactive business social networking site has been a very positive (more…)

Article Categories: LinkedIn News
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