Author Archives: Mark White, LinkedIn trainer

About Mark White, LinkedIn trainer

My passion is helping companies and individuals to use and APPLY LinkedIn more effectively - that is to use it to develop new business, find a new role, to market yourself, your company and products ... whatever your reason for using LinkedIn is! I run internal workshops for companies looking to bring their key people or teams up to speed and run public courses around the UK.

Make the most of your Linkedin Recommendations

LinkedIn Questions and AnswersWhenever I run a LinkedIn Training session, no matter whether it is an Introduction to LinkedIn, or something more advanced for Sales and Marketing teams or Recruiters, we always, always, look at the Recommendations feature in LinkedIn (you might call it “testimonials”) as a great way to demonstrate a big “thumbs up” and indication of trust for you and and what you do.

It is of course also a great differentiator – a key element when we are looking to increase our sales and marketing reach. I can assure you that if you have two suppliers or partners or candidates in front of you with seemingly similar qualifications and experience, then the Recommendations of others will be a key deciding factor!

Anyway, I was recently asked if there was a way to direct people directly to the Recommendations section on someone’s LinkedIn profile. What they wanted (more…)

Article Categories: LinkedIn Advice, LinkedIn Tips, Optimise your Profile
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LinkedIn Profiles: 5 new areas to consider

LinkedIn Site updatesThere has been a relativley low key launch – maybe appearance would be a better description rather than launch – of some additional sections which can be used on your LInkedIn profile. A pity as I think that they are ones that could most certainly be put to good use and, as with many of the other sections, offer another opportunity for people to display and push elements that are certainly worthy of promoting further.

This section is currently ‘hidden away’ in the “edit profile” section of the site which I guess is why so few people have as yet incorporated them into their profiles. The new section allows us to add one or all of a series of additional pieces of information covering (more…)

Article Categories: LinkedIn News, LinkedIn Site Changes, LinkedIn Tips
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Keeping up with LinkedIn

LinkedIn Site updatesWell, one of the benefits of providing courses and training in LinkedIn is that I have to make sure that I keep up to date with all of the changes that LinkedIn make to their site so that I can pass this information on to my clients and the attendees of the LinkedIn courses I run.

Currently, there are lots and lots of modifications happening to the LinkedIn site and so, as a way to help pass on details of the changes, I’ve set up a new category called LinkedIn site changes and will be attempting to pass on all of the changes I spot as I spot them or as they are announced.

I’m also looking at the option of running a monthly half hour webinar if there (more…)

Article Categories: LinkedIn News, LinkedIn Site Changes
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You have two or more LinkedIn profiles?

LinkedIn Questions and AnswersIt can happen that you find yourself with multiple profiles on LinkedIn, and usually this is simply a case of having set up a profile in the past, forgotten about it and then recreated a new one as you start to use LinkedIn more actively again.

Whatever the reason, to get the best out of LinkedIn, you will need to ensure that you focus all of your attention onto a single account. Unfortunately, you cannot merge multiple profiles so what you’ll need to do is (more…)

Article Categories: Q & A on LinkedIn
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LinkedIn Tips: back up your connections list

LinkedIn Tips and AdviceI’ve always been a fan of making sure that my information and files are safe and sound – I guess it comes from having lost data or information in the past (having of course vowed “that would never happen to me!”). At the same time, I’m also a great fan of using the information that we have to best effect – though only within both the letter and the spirit of the law!

Anyway, although you have your connections nicely stored away within your LinkedIn system, it may also make sense to ensure you keep a backup and perhaps that they are also kept in your own Contact Management or email system, whether you use Outlook for example or something more sophisticated.

Let’s be clear, this is not because I believe that you should (more…)

Article Categories: LinkedIn Advice, LinkedIn Tips
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LinkedIn Profile – Professional Headlines which work for you

LinkedIn Profile SeriesThis is part of a series of posts looking at the key elements of the LinkedIn profile and ways in which you can optimise them to serve you best in your use of LinkedIn.

I will be looking to go through each of the areas that were outlined in the earlier post 10 focus areas on your LinkedIn profile and explaining in greater depth the ways that you might like to look at developing your own. If you do fancy additional help then there is also the LinkedIn Profile Makeover which will provide you with specific advice and information tailored to your own requirements.

The Professional Headline

On the profile page, the professional headline appears just below your name and so, as you can see below, occupies a very prominent and strong position – essentially, it’s always (more…)

Article Categories: LinkedIn Tips, Optimise your Profile
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