Author Archives: Mark White, LinkedIn trainer

About Mark White, LinkedIn trainer

My passion is helping companies and individuals to use and APPLY LinkedIn more effectively - that is to use it to develop new business, find a new role, to market yourself, your company and products ... whatever your reason for using LinkedIn is! I run internal workshops for companies looking to bring their key people or teams up to speed and run public courses around the UK.

Your LinkedIn Profile Photo – it’s important for you!

LinkedIn Profile SeriesThere are three things that accompany you around the LinkedIn site and that you must use appropriately – your name, your professional headline and your photo.

When it comes to the photo, it may be stating the obvious but, first and foremost, it’s really important to have one in there! There are still people who, for whatever reason, decide to remain anonymous, perhaps out of coyness or some private reason of their own.

However, I would really encourage you not to leave it like that for five key reasons: (more…)

Article Categories: LinkedIn Advice, Optimise your Profile
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Strengthen your network – connect your connections!

LinkedIn - Connecting People on LinkedInWhatever our endgame is when it comes to LinkedIn – developing new business, finding a job, creating a community etc. – extending our network and creating new contacts is a key part of that. In most cases, this usually means us focussing on increasing our own connections – however, there’s more to it than that.

There’s also a huge amount of value to be had from taking a more proactive approach to strengthening the network around us – in particular, being able to put two of our direct connections in touch with each other when we believe they would benefit from connecting.

LinkedIn gives us a few different ways to do just this and, in an ideal world, we should be looking carefully at doing this – some might even consider this to be the very essence of good (more…)

Article Categories: LinkedIn Advice, LinkedIn Tips, Networking supercharged
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How to get your past in order

LinkedIn Questions and AnswersOne of the questions which comes up with a certain regularity in LinkedIn Answers – the user Q&A section on the site – is how to make changes or updates to their past experience or their Education within their Public Profile.

The way to change your Current position is nice and obvious, as the ‘edit’ links sit clearly in the blue area at the top and, let’s be honest, editing your current roles are the most likely thing that you will be doing. Nevertheless, in optimising your profile, your past experience also comes into play both in terms of backing up your current strengths and offerings, but also in terms of the ranking within the LinkedIn search results.

The format changes when you wish to update both your past experience and education. To edit those, (more…)

Article Categories: LinkedIn Advice, LinkedIn Tips, Optimise your Profile, Q & A on LinkedIn
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Are you James Bond on LinkedIn?

LinkedIn Anonymous userA question for you.

As you use LinkedIn and look at the profiles of other members, do you consider yourself more like:

a) James Bond on a covert mission to infiltrate enemy lines and weed out enemy spies where stealth and secrecy is paramount and anonymity is your watchword ; or

b) A business networker happy to let people know that you’ve found something of interest on their profile?

While I can see a certain attraction in the James Bond option, I’m not sure that I could quite live up to the billing. So for me, I’m happy for people to see that I have visited their profile – in fact, on a number of occasions, I’ve had people check my profile out in return and then contacted me. Invariably, we have connected up as a result.

There are others, however, who feel more comfortable (more…)

Article Categories: LinkedIn Strategy, Q & A on LinkedIn, Using LinkedIn
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LinkedIn reaches the 100m member level

LinkedIn InfographicI wrote a blog post in June last year when LinkedIn announced that they had just hit 4m users in the UK and, at the time, I felt that was an impressive figure, but one which showed there was still some good growth to come.

Well, times have moved on and LinkedIn has certainly been developing apace, not inly in terms of the number of people who have joined but also in terms of the functionality that the site offers and the opportunities that it delivers to the businesses and individuals using it.

As the infographic below shows (courtesy of Vincenzo Cosenza), the growth in the UK since then has been enormous and figures indicate that there are just shy of 6m UK members now. To put that in perspective, essentially 2m new members (which equates to a 50% increase in numbers) have joined in the course of the last 9 months.

That is hugely important both in terms of real figures and also in terms of perception. It’s no wonder I’m getting more and more people tell me during my LinkedIn Workshops that (more…)

Article Categories: LinkedIn News
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LinkedIn Groups you should join

LinkedIn Groups - LinkedIn Groups to considerJust to be clear up front, I’m not about to list 10 groups that you just have to join on LinkedIn. But I make no apology for that – this is going to be more useful in your search for good, relevant LinkedIn groups to join and participate in than any list I could have put together for you would have been. Trust me! 😉

The reason I say that a list of 10 groups to join would be as much use as a chocolate teapot is that the ones you decide to join and participate in on LinkedIn need to be aligned with your goals (and / or interests) and so will be specific to you … or to take it a step further … you at this particular moment in time. They have to be, I know that you simply don’t have the time to spend in ones that just might be of interest – this is a business network and we need to focus accordingly.

Sorry, lecture over I promise …

Now it’s true that you are “restricted” to joining only join 50 LinkedIn Groups at the moment, but, let’s be honest, the most you’ll be able to participate (more…)

Article Categories: B2B Advice for LinkedIn, Groups on LinkedIn, LinkedIn Advice, LinkedIn Strategy
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