Author Archives: Mark White, LinkedIn trainer

About Mark White, LinkedIn trainer

My passion is helping companies and individuals to use and APPLY LinkedIn more effectively - that is to use it to develop new business, find a new role, to market yourself, your company and products ... whatever your reason for using LinkedIn is! I run internal workshops for companies looking to bring their key people or teams up to speed and run public courses around the UK.

What is Openlink on LinkedIn? Now Open Profile …

Openlink - LinkedIn Openlink NetworkYou may have seen a much smaller version of the symbol to the right on some people’s profiles next to their name and, generally, next to a Premium account symbol too. While it’s not that obvious, what it signifies is that the member is part of the OpenLink network on LinkedIn.

{As from May 2014, LinkedIn appears to have renamed Openlink as Open Profile (that’s Open Profile as 2 words it seems) which is actually a sensible move, I would suggest, as Open Profile would appear to better communicate the real benefits of the function … as you will hopefully discover below}

OpenLink (now Open Profile) is something that is available exclusively to Premium account holders and indeed, in my opinion, is a key benefit of these paid for business accounts. Essentially, it lets people who are members to find and get in contact with other professionals who are interested in meeting new people. It also opens up the ability for anyone to contact you and makes certain that anyone can see your full details in the search results, whether the searcher is part of your network or not. Let me explain …

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Article Categories: Businesses using LinkedIn, LinkedIn Strategy, Networking supercharged, Using LinkedIn
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LinkedIn lets the Queen live in Windsor

LinkedIn Share Button - site updateThe location field on LinkedIn has been a bit of a bug bear for some people – in the UK, as elsewhere, it doesn’t necessarily display where you actually live or work. In fact, your displayed location has always been dictated by the postcode instead (or Zip Code, should you prefer).

This can mean, particularly outside of the main cities, that you might actually work in one location but your profile will steadfastly display somewhere totally different, simply because your town falls into a different postal area.

Let’s take an example … The Queen. One of those people that I would like to be able to do a LinkedIn Profile Makeover for – well, it would be fun wouldn’t it? Maybe I should have offered that as a Royal Wedding gift! But, I digress.

Anyway, as it used to stand, if the Queen used her Windsor Castle address on LinkedIn, then (more…)

Article Categories: LinkedIn Advice, LinkedIn News, LinkedIn Site Changes, LinkedIn Tips, Optimise your Profile
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Your LinkedIn Profile Photo – it’s important for you!

LinkedIn Profile SeriesThere are three things that accompany you around the LinkedIn site and that you must use appropriately – your name, your professional headline and your photo.

When it comes to the photo, it may be stating the obvious but, first and foremost, it’s really important to have one in there! There are still people who, for whatever reason, decide to remain anonymous, perhaps out of coyness or some private reason of their own.

However, I would really encourage you not to leave it like that for five key reasons: (more…)

Article Categories: LinkedIn Advice, Optimise your Profile
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Strengthen your network – connect your connections!

LinkedIn - Connecting People on LinkedInWhatever our endgame is when it comes to LinkedIn – developing new business, finding a job, creating a community etc. – extending our network and creating new contacts is a key part of that. In most cases, this usually means us focussing on increasing our own connections – however, there’s more to it than that.

There’s also a huge amount of value to be had from taking a more proactive approach to strengthening the network around us – in particular, being able to put two of our direct connections in touch with each other when we believe they would benefit from connecting.

LinkedIn gives us a few different ways to do just this and, in an ideal world, we should be looking carefully at doing this – some might even consider this to be the very essence of good (more…)

Article Categories: LinkedIn Advice, LinkedIn Tips, Networking supercharged
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How to get your past in order

LinkedIn Questions and AnswersOne of the questions which comes up with a certain regularity in LinkedIn Answers – the user Q&A section on the site – is how to make changes or updates to their past experience or their Education within their Public Profile.

The way to change your Current position is nice and obvious, as the ‘edit’ links sit clearly in the blue area at the top and, let’s be honest, editing your current roles are the most likely thing that you will be doing. Nevertheless, in optimising your profile, your past experience also comes into play both in terms of backing up your current strengths and offerings, but also in terms of the ranking within the LinkedIn search results.

The format changes when you wish to update both your past experience and education. To edit those, (more…)

Article Categories: LinkedIn Advice, LinkedIn Tips, Optimise your Profile, Q & A on LinkedIn
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Are you James Bond on LinkedIn?

LinkedIn Anonymous userA question for you.

As you use LinkedIn and look at the profiles of other members, do you consider yourself more like:

a) James Bond on a covert mission to infiltrate enemy lines and weed out enemy spies where stealth and secrecy is paramount and anonymity is your watchword ; or

b) A business networker happy to let people know that you’ve found something of interest on their profile?

While I can see a certain attraction in the James Bond option, I’m not sure that I could quite live up to the billing. So for me, I’m happy for people to see that I have visited their profile – in fact, on a number of occasions, I’ve had people check my profile out in return and then contacted me. Invariably, we have connected up as a result.

There are others, however, who feel more comfortable (more…)

Article Categories: LinkedIn Strategy, Q & A on LinkedIn, Using LinkedIn
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