Author Archives: Mark White, LinkedIn trainer

About Mark White, LinkedIn trainer

My passion is helping companies and individuals to use and APPLY LinkedIn more effectively - that is to use it to develop new business, find a new role, to market yourself, your company and products ... whatever your reason for using LinkedIn is! I run internal workshops for companies looking to bring their key people or teams up to speed and run public courses around the UK.

Remember to say “Hello!”

Say hello on LinkedInShort and sweet today and, at the same time, one of the most powerful things you can do on LinkedIn.

You receive an invitation to connect and press the “Accept” button. Another connection made. But should you leave it at that? I say no. At that moment, perhaps more than any other, you have the perfect opportunity to develop that potential relationship easily and immediately by writing back and getting the conversation going right there and then.

Let’s face it – if you were at a face to face networking event and you’ve just gone through the “preliminaries” of introducing yourselves, would you just leave it at that? It would seem unusual to do so … maybe counterproductive even, almost giving off the message that well I now know the minimum about you and that’s all I want. (more…)

Article Categories: LinkedIn Advice, LinkedIn Tips, Networking supercharged
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LinkedIn Profile Changes

LinkedIn Share Button - site updateThere have been a number of changes to the LinkedIn Personal profile which appear to have been rolled out across the site over the past week or so. Major? Well, to be honest not really although there have been a bit of a mixture hence the reason for looking at them within a single post rather than breaking them out individually.

I may not have spotted all that has been going on, but here goes. For those of you only interested in high level functionality, you might like to turn off for a few minutes … 😉 (more…)

Article Categories: LinkedIn Site Changes, Twitter + Linkedin
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Connecting your Blog to your LinkedIn Profile

Blog on LinkedIn Profile[Update: The linking of blogs became impossible when LinkedIn updated and abandoned the use of applications in 2011/12 – you can still share items from your own blog in terms of Content Marketing but you can no longer link the actual blog to your profile.]

I don’t know about you, but I like to get as much benefit as possible from the work that I put into something.

My blogs are a great example of that. I’ve been running a blog for over 5 years now and also have set blogs up for, I guess, over 200 companies and individuals in that time. I still help organisations understand how blogs integrate into their marketing, PR or business development plans and, done right, they’re a fabulous business tool – a combination of push marketing, with relationship building and search engine marketing all in one nice little bundle. A key component in the social media as well as the internet marketing mix.

Use your Blog on your LinkedIn Profile

One place where all the information from your blog is going to be particularly valuable is over on your LinkedIn profile. It’s the perfect place to (more…)

Article Categories: Businesses using LinkedIn, LinkedIn Applications, LinkedIn for Recruitment Agencies, Optimise your Profile
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Using LinkedIn to listen

Listen on LinkedInA lot of what people do on LinkedIn is talk – they share their own information (or other people’s), publicise what they are doing, demonstrate their expertise etc. And that’s great, because LinkedIn has a number of great tools which allow you to do just that and, hopefully, you will have chosen topics that your network wants to hear about.

However, there’s the other side of networking … and of business … and that is listening. LinkedIn is also really good at that too. So, as you might imagine, there are also a number of different tools and places on LinkedIn which provide great ways for you to do just that.

Why listen?

Listening is really important – the much touted adage of (more…)

Article Categories: Groups on LinkedIn, LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips, Using LinkedIn
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What is Openlink on LinkedIn? Now Open Profile …

Openlink - LinkedIn Openlink NetworkYou may have seen a much smaller version of the symbol to the right on some people’s profiles next to their name and, generally, next to a Premium account symbol too. While it’s not that obvious, what it signifies is that the member is part of the OpenLink network on LinkedIn.

{As from May 2014, LinkedIn appears to have renamed Openlink as Open Profile (that’s Open Profile as 2 words it seems) which is actually a sensible move, I would suggest, as Open Profile would appear to better communicate the real benefits of the function … as you will hopefully discover below}

OpenLink (now Open Profile) is something that is available exclusively to Premium account holders and indeed, in my opinion, is a key benefit of these paid for business accounts. Essentially, it lets people who are members to find and get in contact with other professionals who are interested in meeting new people. It also opens up the ability for anyone to contact you and makes certain that anyone can see your full details in the search results, whether the searcher is part of your network or not. Let me explain …

(more…)

Article Categories: Businesses using LinkedIn, LinkedIn Strategy, Networking supercharged, Using LinkedIn
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LinkedIn lets the Queen live in Windsor

LinkedIn Share Button - site updateThe location field on LinkedIn has been a bit of a bug bear for some people – in the UK, as elsewhere, it doesn’t necessarily display where you actually live or work. In fact, your displayed location has always been dictated by the postcode instead (or Zip Code, should you prefer).

This can mean, particularly outside of the main cities, that you might actually work in one location but your profile will steadfastly display somewhere totally different, simply because your town falls into a different postal area.

Let’s take an example … The Queen. One of those people that I would like to be able to do a LinkedIn Profile Makeover for – well, it would be fun wouldn’t it? Maybe I should have offered that as a Royal Wedding gift! But, I digress.

Anyway, as it used to stand, if the Queen used her Windsor Castle address on LinkedIn, then (more…)

Article Categories: LinkedIn Advice, LinkedIn News, LinkedIn Site Changes, LinkedIn Tips, Optimise your Profile
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