Author Archives: Mark White, LinkedIn trainer

About Mark White, LinkedIn trainer

My passion is helping companies and individuals to use and APPLY LinkedIn more effectively - that is to use it to develop new business, find a new role, to market yourself, your company and products ... whatever your reason for using LinkedIn is! I run internal workshops for companies looking to bring their key people or teams up to speed and run public courses around the UK.

Keeping you safe – Two Step Verification on LinkedIn

Security is high on most people’s priority lists nowadays and there are a number of security measures available on LinkedIn to stop people breaking into your account – and let’s face it, we want to avoid that at all costs.

The two step verification option is an important element that LinkedIn introduced a while ago but it is there to supplement some of the other security elements which already exist on the platform, so it seems worth spending a couple of moments on them first.

Be password savvy

The password is an obvious one and many of us are guilty of a few cardinal sins when it comes to passwords, either on LinkedIn or elsewhere.

Personally, I still quite like the ‘underwear ‘ analogy when it comes to dealing with and managing your LinkedIn password, that to say treat it like your underwear and (more…)

Article Categories: LinkedIn Advice, Security on LinkedIn, Using LinkedIn
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16 Strategic Post ideas for LinkedIn

There are a number of key worries that people have as they start to post on LinkedIn and what to write about, whether they will have enough to talk about and how best to communicate their messages to their readers all come high up the list … effectively, what sort of posts should they write. Well, posts can take many shapes and forms according to the author’s inclination and the readers’ preferences – I think the skill comes in matching the two as closely as possible.

To help you in your deliberations, here’s a list of 16 possible types of posts that you could look at to develop the conversation through your posts – they won’t all be relevant for every post, update or even article that you publish but they should help to spark some ideas on ones that would be most applicable for you.

1. Foundation Posts

Foundation posts – sometimes also referred to as “Pillar” posts – are the core content areas that your posting activity should be built upon and they focus on the key subject areas that you want to communicate to your connections and potential prospect. Given their importance, they are (more…)

Article Categories: B2B Advice for LinkedIn, Content Marketing, LinkedIn Marketing, Using LinkedIn
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Remember the Time Warp for LinkedIn Mobile App

Looks like LinkedIn have gone all Time Warp on us when it comes to the mobile app. What are you on about I hear you ask …

Well, finally they have started to bring into line one outstanding difference between the desktop and the mobile app – the banner that sits at the top of your profile should contain lots of good information but the bane of the marketing department’s life has been the fact that while your photo was moved across to the left hand side at the start of 2017, on the mobile app it has steadfastly remained in the centre on the mobile app.

As of this week, however, it has just taken a Jump to the Left (now we get to the Time Warp reference!) to put it in line with the desktop and give us all an additional tranche (more…)

Article Categories: Advanced LinkedIn, LinkedIn Mobile, LinkedIn Site Changes, Using LinkedIn
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Make sure you are not hidden

Are you unwittingly hiding your photo? Here’s a 2 minute check for you to make sure you’re not.

Over the past month this has been the case for nearly 20 people in the classes I’ve run who thought their photo was there for all to see, so I thought I’d share this with you.

Although we can see our photo, sometimes settings get changed and so people outside our 1st degree connections cannot. Clearly this is not good as:

► you lose impact and the chance to make a good 1st impression
► it gives the wrong impression, what are you hiding?
► it can make people more wary of connecting with you, reducing opportunities.

Here is a 2 minute check to see who can see your photo and make sure that you are not a grey image (more…)

Article Categories: LinkedIn Advice, LinkedIn Tips, Optimise your Profile, Using LinkedIn
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5 Key engagement places on LinkedIn

Engagement is the lifeblood on LinkedIn and encouraging it is a priority from LinkedIn’s perspective but should also be from our own. The more time we spend engaging on their platform the happier LinkedIn is and equally the more we listen and talk to others here, the better our understanding of them and the deeper the potential relationship, wherever our focus lies.

When it comes to engagement, there are a number of places on LinkedIn that every salesperson should be visiting on a regular basis and ideally every day.

These are all potential sales triggers which, we respond appropriately, can prove highly valuable source potential contacts and of potential prospects.

1. Who’s Looked at Your Profile

The first key area which is often overlooked is who has looked at your profile page – if someone has looked at your profile page and your profile is written your target audience in mind, then one of the key reasons for this is that they will be interested in what you do or offer. (more…)

Article Categories: B2B Advice for LinkedIn, Business Development on LinkedIn, LinkedIn Strategy, Social Selling
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5 Steps to Success on LinkedIn

Using LinkedIn: 5 steps to successThere has been much written about LinkedIn over the years and how it can work for you in business. Given that I have spent the last 10 years training companies and individuals on it, you are likely to expect that I’m going to be positive about what it offers. You’d be right, I’m a fan.

Having said that, I also recognise there is no single way to benefit from it – from job seeking to recruiting, networking to online training, business development to inbound marketing, the potential uses are many and very varied.

There are, however, some key underlying elements that we can all tap into – key steps to success if you like – and what we are going to look at below are some that will prove beneficial to using LinkedIn effectively, whatever your motives are for being on the site.

1. Decide what your current objectives are

LinkedIn is such a potentially wide-ranging tool, that you can use for a whole host of different reasons. Indeed, during your career as you enter different phases, your use will be radically different according to your current needs, situation and role.

Therefore, our first challenge is (more…)

Article Categories: B2B Advice for LinkedIn, Business Development on LinkedIn, LinkedIn Strategy, LinkedIn Tips, LinkedIn Training
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