- VIRTUAL COMPANY TRAINING
1-2-1 COACHING & SURGERIES
[CLICK HERE FOR DETAILS]
Call Mark on:
020 3633 0230or email your enquiry to:
email@example.comDelivering quality training,
consultancy & coaching
on LinkedIn since 2009
UK Public Courses
Come and connect!
Recent In-House Training
- LinkedIn for ReferralsInternational Insurance Company
- LinkedIn for Sales & Marketing TeamsBristol (Govt Agency)
- LinkedIn for Recruitment AgenciesEdinburgh (Recruiter)
LinkedIn Introduction TrainingLondon (Business Group)
- LinkedIn for RecruitersLondon (Recruitment Agency)
For costs and availability,
call on 020 3633 0230 or
Public Course Schedule
- LinkedIn for Business (London)
- LinkedIn for Recruitment Agencies (London)
- LinkedIn for Business (Manchester)
- LinkedIn for Recruitment Agencies (Manchester)
- LinkedIn for Business (Birmingham)
- LinkedIn for Business (Reading)
- LinkedIn for Business (Cambridge)
Prefer custom in-house training
for your team?
Click here for details
- A to Z of LinkedIn
- Advanced LinkedIn
- Advertising on LinkedIn
- B2B Advice for LinkedIn
- Business Development on LinkedIn
- Businesses using LinkedIn
- Company Pages
- Content Marketing
- Groups on LinkedIn
- Job Search Series
- Job Seeking
- Jobseekers using LinkedIn
- LinkedIn Advice
- LinkedIn Applications
- LinkedIn Company Pages
- LinkedIn Course
- LinkedIn for Recruitment Agencies
- LinkedIn Marketing
- LinkedIn Mobile
- LinkedIn News
- LinkedIn Publisher
- LinkedIn Sales Navigator
- LinkedIn Search
- LinkedIn Site Changes
- LinkedIn Strategy
- LinkedIn Tips
- LinkedIn Training
- LinkedIn Updates
- LinkedIn Workshop
- Networking supercharged
- New LinkedIn Profile
- Optimise your Profile
- Q & A on LinkedIn
- Sales Navigator
- Searching for Jobs
- Security on LinkedIn
- Showcase Pages
- Social Media
- Social media Week
- Social Selling
- Twitter + Linkedin
- Using LinkedIn
Author Archives: Mark White, LinkedIn trainer
A is for Audience: A to Z of LinkedIn
There are so many ways we can use LinkedIn, so many parts to the site and outcomes we want to achieve. Trying to do them all at once – trying to be everything to everyone – is doomed to failure.
The first key decision you should make on LinkedIn is who you want to talk to – who is YOUR audience? And what do you want to achieve from your engagement with them.
That underpins everything else you do – if you are talking to the right people then you have half a chance of your message getting across.
From that, you can decide:
✅ What to include in your profile to attract their attention
– that’s not just the information itself, but the language you use and the visuals you include to attract and influence
|Article Categories:||A to Z of LinkedIn|
|Article Tags:||AtoZ LinkedIn, Engaging on LinkedIn, LinkedIn Engagement, LinkedIn Planning, LinkedIn strategy|
Who do you want to notice you on LinkedIn?
Don’t try to create a LinkedIn Profile that speaks to everyone. You can’t.
As Lincoln is famously quoted as saying “You can’t please all of the people all of the time”.
The same most certainly rings true when it comes to your Profile as well – write it to try to talk to everyone and you’ll end up talking to no-one.
So, it’s really important to decide who is your target audience when writing it. (more…)
|Article Categories:||Advanced LinkedIn, B2B Advice for LinkedIn, Job Seeking, Optimise your Profile, Using LinkedIn|
|Article Tags:||Editing your LinkedIn Profile, Linkedin Profile, LinkedIn Profile Optimisation, LinkedIn Profiles|
Comments on LinkedIn are powerful for engagement
As part of the LinkedIn for Business course and the Social Selling training, we talk about creating visibility through posting. We also talk about how engagement – our real aim – can come from lots of other areas as well.
Don’t get me wrong, Posts are important for visibility but there’s much more you can tap into.
I usually encourage people to start by focussing on commenting instead, getting involved in conversations before starting them themselves.
So for me, commenting is in many ways just as important as Posting – maybe more so! (more…)
|Article Categories:||Business Development on LinkedIn, Businesses using LinkedIn, Job Seeking, LinkedIn Marketing, Using LinkedIn|
|Article Tags:||LinkedIn Conversations, LinkedIn Engagement, LinkedIn Marketing, LinkedIn Tips|
What’s your etiquette on LinkedIn
Hi, I’m Mark, I’m on LinkedIn and I’m worried.
Using LinkedIn comes with a set of challenges & concerns. More so than ever at the moment when things have changed so much over the past 18 months.
For many, one is still “What’s the etiquette here?” or “How should I act?” or “What should I post about?”.
There’s been lots written on this but most vastly overcomplicates things.
Don’t get me wrong, I understand people’s misgivings – I have them too, particularly about the trend to more personal posting.
But I feel most of us have an innate understanding of how to do things, because it should be no different to what we do when talking to people every day – via video or phone, or face to face again, which is thankfully returning.
We meet people, we introduce ourselves (more…)
|Article Categories:||B2B Advice for LinkedIn, LinkedIn Strategy, Using LinkedIn|
|Article Tags:||LinkedIn Etiquette|