Monthly Archives: July 2010

10 focus areas on your LinkedIn profile

July 28, 2010 by Mark White, LinkedIn trainer

LinkedIn Profiles - 10 focus pointsThe old adage states that “All roads lead to Rome” and, for me, on most social networking sites the same is true when it comes to your profile page – no matter where you come across someone, you will automatically gravitate back to their profile page soon afterwards to find out more about them. This makes your profile page an essential element to get right and one that is worth spending the time on to make sure it works for you and not against you.

This is particularly true on LinkedIn where you now have an increasing number of ways to communicate what you do, allowing you to both state and demonstrate your experience and your knowledge. However, it isn’t a CV (Resume) so don’t just take your “normal” CV and copy (more…)

Article Categories: LinkedIn Advice, LinkedIn Strategy, LinkedIn Tips, Optimise your Profile
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Using LinkedIn: 5 steps to success

July 15, 2010 by Mark White, LinkedIn trainer

Using LinkedIn: 5 steps to successThere is an ever increasing body of evidence showing that LinkedIn is the place to be within the social media world if you are looking to gain serious traction in the online business networking world. It is also generally considered to be a great social media antidote to the (all too often) chaotic worlds of Facebook and Twitter.

However, it’s important to realise that using LinkedIn can still very time intensive like most social media tools, even if we make the most of integrating our other online tools and sharing information we create elsewhere (as well as on LinkedIn itself). It’s unfortunately true that the business world is littered with people who have tried to take on too much and suffered the consequences – the internet world, because of it very nature, offers us a range of tools and the ability to follow in those footsteps unless we go in with clear business objectives in mind!

Therefore, to gain all of the benefits that LinkedIn can offer without suffering the potential downsides, it’s important to (more…)

Article Categories: LinkedIn Advice, LinkedIn Strategy, LinkedIn Training, Social Media
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LinkedIn in figures: Hubspot Infographic

July 5, 2010 by Mark White, LinkedIn trainer

LinkedIn InfographicI do like the recent trend towards creating Infographics which are hugely useful I find in getting your point across of a certain subject in a concise and very visual way. Sadly, I really don’t have the talent to do them justice so instead I wanted to share with you one created at the end of June 2010 by Hubspot.

Lots of interesting pointers in it and created soon after LinkedIn announced that they had passed the 70 million member mark – no mean feat, even given the current increasing focus on the whole area of Social Media and how it can work to increase customer interaction and business success on the back of that.

One key element in the report for me was that (more…)

Article Categories: LinkedIn News, Social Media
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